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Currently unavailable to ship to the UK.
4363 reviews

Fruit Pigmented® Ultra Lengthening Mascara

Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Black Tea
Dark Chocolate
Quantity 0.35 oz /10g

Reviews & Testimonials

Customer Reviews
4.5 Based on 4362 Reviews
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A 100% PURE Customer
Jennifer B.
Atlanta, GA
The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
Danielle W.
Mount Laurel NJ
My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

United States United States
Lovely natural look

I have naturally long eyelashes but they are very hard to see, as I have fair skin and hair. The formula of this mascara is creamy and light, and colors my lashes very well, even adding extra length, which I love. My eyelashes always look natural and really pretty with this. Chocolate is my favorite! Just be mindful that this is not a waterproof formula and will smudge a little when your skin gets damp. And if you can get really long length (as I can, since mine are naturally long already) the tips will likely leave tiny dots on your upper eyelids, just as with most mascaras out there. These dots come off very very easily, though, so I just check every now and then throughout the day. All in all, I refuse to use any other mascara. :)

Jennifer O.
United States United States

I love this mascara! It smells like chocolate!! It goes on so smoothly!

Wendy H.
United States United States

It was easy and fast to apply, and looked great, but didn't last. It smeared/smudged on my eyelids and below my eyes as well, within just a few hours, and continued to come off/smear all day. So bummed!

Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.