For All Skin Types
Made in USA
Natural ingredients may vary in color and consistency
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FROM OUR BLOG
3 Tips for Full, Long Lashes
Try these tips for naturally fuller, longer lashes! Posted on February 21, 2020 Written by: 100% PURE ® We’re in the mood to celebrate our biggest b...
The Best Lengthening Mascara Is Made With Tea
Learn more about our best-selling lash lengthening mascaras, plus tips and tricks for applying Updated on September 2, 2018 Written by: 100% PURE® Me...
What is the main feature of the Fruit Pigmented® Ultra Lengthening Mascara?
Our Fruit Pigmented® Ultra Lengthening Mascara specializes in lengthening and separating lashes without causing clumps, smudges, or flakes.
What are the natural pigments used in this mascara?
The mascara utilizes stunning natural pigments derived from black tea, berries, and cocoa to provide a rich and natural color to your lashes.
Is this mascara water-resistant?
Yes, our formula is water-resistant, ensuring your lashes remain defined even in moist conditions.
Does this mascara contain any harmful chemicals?
No, our mascara is free from coal tar, teflon, and other toxic petrochemicals, focusing on safe and natural ingredients.
What type of wand comes with this mascara?
This mascara is equipped with a slim hourglass wand, designed to coat each individual lash with ease.
Why does the Ultra Lengthening Mascara avoid using coal tar and teflon in its formula?
We prioritize the health and safety of our users. Coal tar and teflon are associated with potential health concerns, so we ensure our products are free from such ingredients for a safer makeup experience.
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I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!
This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.
United StatesSmells immaculate, and doesn't smudge or transfer! My new favorite!!
United StatesThis is the best natural mascara that I've used so far, and I've been buying it for years now, so I thought it was time to write a review. The thing about this mascara is that when it's brand new, it's fairly liquidy, so it doesn't really build up on your lashes to make them look thicker or fuller. After about a week of using a new tube, I think that it dries out a bit and then applies more thickly and really makes my lashes look great! Then after a few weeks, it gets too thick and starts clumping on your lashes. I actually spray some aloe vera juice on the wand when that starts happening to thin out the mascara a bit and make it last a little longer. I feel like this mascara isn't really worth the price because it's only really good for a few weeks, but I haven't found anything better. P.S. It smells great! :)
CanadaI recommend this one to everyone!!! I used to hate mascaras and especially how awful they smell. But this one... heavenly!!! I've converted many a people into 100% Pure fans by simply letting them smell this mascara haha. You can just smell how natural it is, and how amazing it is for your lashes with all those natural and nourishing ingredients! I barely have any problems with smudging or something. I wouldn't go swimming under water with it, but I've worn it to pools and it works great, even in those moist environments. It's easy to get off and it does sting a bit when I do get it in my eye, but that rarely happens. I do try to avoid that from happening, because the stinging does hurt. I love this product, and would recommend it very highly!! It's amazing, and makes your lashes look thick, voluminous and wonderful! My lashes seemed to have gotten healthier from using this!
