- For All Skin Types
Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Parabens, phthalates, formaldehyde, and toluene have been linked to skin irritations, organ toxicity, and more – and are excluded from all 100% PURE™ nail polish formulas. Our base coat polish strengthens nails with horsetail plant, promotes healthy nail growth, and protects your delicate nail bed.
All polishes are free of:
DirectionsSize0.5 fl oz / 14.7 mlSourceMade in USA
- Formaldehyde Resin
- Dibutyl Phthalate (DBP)
- Ethyl Tosylamide
- Triphenyl Phosphate (TPHP)
- Animal Ingredients
- Methylisothiazolinone (MIT)
- Hydroquinone Monomethyl Ether (MEHQ)
- Palm Oil
- Nonylphenol Ethoxylate
Complete list of ingredients:Does NOT contain the five common carcinogens in most nail polish: formaldehyde, toluene, DBP, camphor, and formaldehyde resin.
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Trimethylpentanediyl Dibenzoate, Polyvinyl Butyral, Equisetum Arvense (Horsetail) Extract, Benzophenone, D&C Violet No. 2, D&C Red No.17
Natural ingredients may vary in color and consistency
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
- base coat
- nail polishes
Hi Kimmy We're glad to hear your feedback. Enjoy
Perfect Base Coat
This is a great base coat I always use before applying polish to my toe nails. I feel that it is nourishing with the horsetail, and it helps my color polish go on nice and smooth. I do exactly what Pure suggests...this base coat followed by 2 coats of color and then their glass top coat. My toe nail polish will last a good 3+ weeks before starting to chip! I love it! And of course the best part are the clean and safe ingredients!
Horsetail Base Coat Polish
Love the Horsetail Base Coat Polish truly helps the nail polish go on smoothly.
Hi there. Thanks a lot for your feedback. Keep Shopping
Very good polish
This base coat, I wear alone. It stays on for at least a week and protects from water damage.
Hello there, Thanks, your feedback means a lot to us. Hope to Serve you soon.
I am torn
I don't normally use nail polish, I bought this to strengthen my brittle nails. It serves the purpose well, but I was not prepared for the strong smell it has. I had to hold my breath to put this on and keep my hands away from my nose for half an hour after I finish. I will not purchase again.
Hi Ruth! Thank you so much for your review— we truly appreciate it! Sorry to hear that the product is not working out for you! We do have a really great return policy. A Customer Service representative will be in touch with you with more details.