Pretty in pink - makeup! Pink is a classic shade that's here to stay, but that doesn't mean it can't be innovative. How about using plump and juicy fruits to color your pink makeup look? Our blushes, eye shadows, highlighters, and lipsticks get their pretty pink hues from fruits like pomegranate, strawberry, raspberry, and plum - not beetles or heavy metal dyes. From baby pink, to dusty rose, to vibrant fuchsia, our fruit pigmented cosmetics are designed to elevate your pink makeup look, without compromising your health. Now that's what we call perfect in pink.