Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.
All polishes are free of:
DirectionsStart by applying Horsetail Base Coat for stronger nails, or the Ridge Filler Base for a smoother application; allow to dry. Apply one coat of nail polish and allow to dry; follow with a second coat for more opaque color. Finish with Glass Top Coat for a chip-free, high-gloss finish. Separation is natural! Shake thoroughly before applying to ensure even color distribution.SourceMade in USA
- Formaldehyde Resin
- Dibutyl Phthalate (DBP)
- Ethyl Tosylamide
- Triphenyl Phosphate (TPHP)
- Animal Ingredients
- Methylisothiazolinone (MIT)
- Hydroquinone Monomethyl Ether (MEHQ)
- Palm Oil
- Nonylphenol Ethoxylate
Complete list of ingredients:Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Acrylates Copolymer, Stearalkonium Bentonite, n-Butyl Alcohol, Benzophenone-1, Silica, Alumina, Trimethylpentanediyl Dibenzoate, Polyvinyl Butyral, Styrene/Acrylates Copolymer, Polyethylene Terephthalate, Polybutylene Terephthalate, Ethylene/Vinyl Acetate Copolymer. MAY CONTAIN: Aluminum Powder (CI 77000), Iron Oxides (CI 77499, CI 77491), Red 34 Lake (CI 15880), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Ferric Ammonium Ferrocyanide (CI 77510), Mica (CI 77019), Blue 1 (CI 42090), Yellow 11 (CI 47000), Titanium Dioxide (CI 77891), Violet 2 (CI 60725), Ultramarines Blue (CI 77007)
Natural ingredients may vary in color and consistency
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
- Tukwila Washington
- Julie M
- grape color
- matte finish
I got this because my daughter was upset we didn’t have purples. I was worried it would be too much like forget it. But it’s a beautiful mauve purple. It is now one of my daughters favorite color.
Hello there, Thanks, your feedback means a lot to us. Have an awesome day ahead.
Polish, turn nails, yellow
This polish turned my nails yellow. Even though formaldehyde is not listed as an ingredient that is a common side effect with nail polish with formaldehyde in it. Kind of a bummer paying $12 for a bottle of nail polish that turns your nails yellow. There’s also a lot of artificial colors in it..
Love this polish!
Purchased this color as a gift for someone and it’s so pretty! Love that it’s nontoxic.
Pretty but doesn’t last
The color is beautiful but I always have polish chipping and completely falling off my nail within the first three hours of painting them. I’ve tried different base coats, top coats, etc, and it still just flakes right off.
Hi Kadua, Thank you so much for your review— we truly appreciate it! Sorry to hear that the product is not working out for you! We do have a really great return policy. To start the return process, please feel free to contact us at [email protected]. We’d be happy to help!
The Polish I bought was a very pretty light grape color with a matte finish. I gave it to my daughter, it will look stunning on her. I would like to say how much I enjoyed chatting with Allison, who works at 100% Pure in Tukwila Washington. She's very patient, very knowledgeable and extremely helpful. Knows the products well. Julie M.