Your Tote

Free USA Domestic Shipping on $50+ | CA/UK/EU Shipping

Get 2 free samples with any $45 purchase

primary
https://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFF-PARENT/1CFF-PARENT_Fruit_Pigmented®_Healthy_Foundation_Swatch_on_Skinhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCAR/1CFFCAR_Fruit_Pigmented®_Healthy_Foundation:_Alpine_Rose_Primaryhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCC/1CFFCC_Fruit_Pigmented®_Healthy_Foundation_-_Créme_Primaryhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCWP/1CFFCWP_Fruit_Pigmented®_Healthy_Foundation__-_White_Peach_Primaryhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCS/1CFFCS_Fruit_Pigmented®_Healthy_Foundation:_Sand_Primaryhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCPB/1CFFCPB_Fruit_Pigmented®_Healthy_Foundation_-_Peach_Bisque_Primaryhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCGP/1CFFCGP_Fruit_Pigmented®_Healthy_Foundation_-_Golden_Peach_Primaryhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCT/1CFFCT_Fruit_Pigmented®_Healthy_Foundation_-_Toffee_Primaryhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCM/1CFFCM_Fruit_Pigmented®_Healthy_Foundation_-_Mousse_Primaryhttps://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v16/products/1CFFCO/1CFFCO_Fruit_Pigmented®_Healthy_Foundation__-_Cocoa_Primary

Fruit Pigmented® Healthy Foundation

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish.
1713 Reviews

Select a color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
$48.00 Wishlist

Recommended Product: parent_primary

USE IT WITH

Luminous Primer

$39.00
Add To Tote
    • For Normal, Oily, Combination Skin Types
    • Full Coverage
    • Matte Finish

    Complexion-perfecting natural foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity, ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Matte
    Shade Chart
    1cffcar_primary
    Alpine Rose
    Fair with cool undertone
    1cffcc_primary
    Créme
    Fair with warm undertone
    1cffcwp_primary
    White Peach
    Light with warm undertone
    1cffcs_primary
    Sand
    Light medium with neutral undertone
    1cffcpb_primary
    Peach Bisque
    Medium with olive undertone
    1cffcgp_primary
    Golden Peach
    Medium tan with warm undertone
    1cffct_primary
    Toffee
    Tan with neutral undertone
    1cffcm_primary
    Mousse
    Tan dark with warm undertone
    1cffco_primary
    Cocoa
    Deep with neutral undertone
    Directions
    This matte formula can dry quickly, so apply in sections for best results. Start with forehead, cheeks, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, or with a Cruelty Free Kabuki Brush for an ultra matte finish.
    Size
    1 fl oz / 30 ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Goji Berry
    Goji Berry
    Goji Berry boosts collagen production and skin elasticity.
    Product Page Key Ingredients: Acai
    Acai
    Acai heals and protects with antioxidants.
    Product Page Key Ingredients: Coffee Cherry
    Coffee Cherry
    Coffee Cherry fights and lessens wrinkles.
    Product Page Key Ingredients: Elderberry
    Elderberry
    Elderberry clarifies skin and prevents fine lines.
    Product Page Key Ingredients: Mangosteen
    Mangosteen
    Mangosteen tightens skin and lessens wrinkles.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Oryza Sativa (Rice) Starch, Titanium Dioxide, Zinc Oxide, Extracts of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Theobroma Cacao (Cocoa Bean) and Lycium Barbarum Fruit (Goji Berry), Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum Fruit Extract (Pomegranate Oil), Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera (Candelilla) Wax, Extracts of Camelia Sinensis Leaf Ferment (White Tea), Coffea Arabica (Coffee Cherry), Aristotelia Chilensis (Maqui Berry), Vitis Vinifera Skin (Muscadine Grape), Garcinia Mangosteen Peel (Mangosteen), Malpighia Punicifolia Fruit (Acerola), Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract *Certified Organic
Fruit Pigmented® Healthy Foundation
by Pure Community
Shop Community Looks

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Reviews & Testimonials

Customer Reviews

4.4 Based on 1713 Reviews
5 ★
67% 
1152
4 ★
16% 
270
3 ★
8% 
145
2 ★
5% 
84
1 ★
4% 
62
Customer Photos
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • color
  • products
  • skin
  • coverage
  • face
  • foundation
  • makeup
  • ingredients
  • shade
  • shades
D
01/28/2020
Deena
United States United States

Only foundation you need

If you struggle with sensitive skin/oil/breakouts I HIGHLY recommend this product. The size of the bottle lasts seriously so long, and I use almost everyday. I recommend the Sand color if you are in between fair with red undertones or acne scars. This is the perfect match for me, and I pair with the 2nd skin concealer for under my eyes or blemishes. But in the 2nd skin concealer I go shades lighter (1 or 2 depending on what season). This has such a smooth consistency and lasts all day for me even with very oily skin. Does not cause acne for me, and I am very sensitive to products. Love this and will buy again!

JS
01/28/2020
Jennifer S.
United States United States

Excellent makeup

I love this makeup. I have sensitive skin and it took me quite awhile to find something that didnt make my t zone look oily after two hours or cause irritating breakouts. My skin looks flawless with it. Highly recommend with the bamboo powder for a set matte look.

C
01/27/2020
Caitlyn
United States United States

Absolutely love it, but there needs to be more shades for different tones

I have blonde hair, blue eyes, and very fair skin with cool tones. My complexion is very oily with acne and redness. I tried the Alpine Rose shade and I'm very surprised how much I like it! The foundation doesn't feel wet or sticky from others I've tried, and instead, it feels like powder, smooth and baby soft. I have worn it for two days now and I haven't noticed the foundation shifting around or my face dry out. It feels light and it is easily buildable. My skin doesn't like full coverage foundations, and even though that is what this foundation is, my skin can still breathe. It doesn't cover all of my acne and scars - which I don't mind at all, in fact, I prefer it - but I think this foundation looks the best with only one or two pumps for a natural finish. Bottom line, It looks great and I'm in love with the idea of its natural ingredients! It also works well with the 100% Pure Matte Primer. My only complaint is the lack of shade range that would best fit different tones. I watched a couple of videos of people testing this foundation before I took the plunge, but I have to agree that the shades seem to cater to more yellow undertones. This foundation could work for me during the summer season when I'm out in the sun more because it gives me a healthy tone, but it's a stark contrast with my cool undertones.

SC
01/27/2020
Shelley C.
United States United States

Good coverage and convenient pump

I just started using this foundation and really love that it has a convenient pump. Coverage is great!

K
01/23/2020
Kateryna
United States United States

Good

Even though it's pricey, I decided to give it a try because in my opinion good skin is worth it. I have tried so many different foundations (including high-end) and this really does keep my skin clear and looking good throughout the day. I also like the Dior Forever foundation which doesn't seem to irritate my skin either, but that's about it. Great for sensitive, acne-prone skin!

USE IT WITH

Continue Shopping →

Scroll Up