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Mattifying Primer

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Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.
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Mattifying Primer
by Pure Community
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Reviews & Testimonials
Mattifying Primer has a rating of 4.6 stars based on 553 reviews.

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Best Primer!

I would like to preface this by saying that before learning about clean beauty and the toxic ingredients that most companies use in their products, I was a loyal Sephora costumer. I tried almost all of the primers that they had to offer and honestly I didn’t love any of them, I would just use them because that’s what everyone said to do. But none of them made my makeup look much better or stay longer. And none of them made my skin feel nice. Now I’ve had the water primer for a couple of months and I was liking it, but I thought it wasn’t full coverage enough for me, and it didn’t seem to last very long. Until I tried it with this primer and now it seems to last much longer and give me just the right amount of coverage. I’ve been using this mattifying primer, with the water foundation, another clean brand’s conealer, and the bamboo blue powder, then finishing off with a hydrating spray. And I think this is the best my makeup has ever looked. The primer is nice because it’s smoothing and does get rid of shine but it’s not drying. This is definitely the best primer I’ve ever used.

A 100% PURE Customer
Emily R

Lightweight feel, hardcore effectiveness!

I love this primer! I had previously used the luminous primer, but with the FL heat, my face would get shiny too often. This primer gives the hold I need to keep my makeup on all day, smells good, and feels so good on my skin without making it feel stiff or weighed down. 100% would recommend!

Portia Braddy

Magical Product

This is my FAVORITE makeup product that I use. It is a must for all of my makeup routines. Keeps my skin soft and even throughout the day, and holds makeup well. Love it!


Love it!!!

Great primer that goes on so smooth. I love the finish and that it is absorbed into your skin so quickly.

Caitlin K

nice product

This feels amazing on my skin but it does not do anything for my makeup.


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