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Fruit Pigmented® Full Coverage Water Foundation – 100% PURE
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1199 reviews

Fruit Pigmented® Full Coverage Water Foundation

Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Offers flawless full coverage with a satin, lightly dewy finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
$41 $41.00
Quantity 1 fl oz / 30 ml
$41
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Reviews & Testimonials

Customer Reviews
4.5 Based on 1,199 Reviews
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Filter Reviews:
DH
07/26/2021
Deb H.
United States United States
Best foundation

Love this foundation. It makes my face look flawless and I don’t have any more breakouts!!!!

J
07/18/2021
Jori
United States United States
Smooth and blends flawlessly

I ordered Olive 3.0 . It is a half a shade darker than my actual complexion but isn't an issue because it blends so easily. It was soft, hydrating, lightweight on my face, and lasted pretty well through the day. It also didn't settle too much into my fine lines. My only wish Is that it were more full coverage, but builds to a medium coverage. This is overall my new go to foundation. *** needs an olive 2.0 for pale olive skin tones.***

A
07/18/2021
April
United States United States
Would Recommend

I changed to clean beauty products about a year ago and after using a non-clean, beloved foundation for years I was not excited about the process of finding another foundation I liked for my skin and had the coverage I liked. However, after some research, I decided to try this foundation and have enjoyed it! It is easy to apply, gives the coverage I like, feel nice on my skin and holds up pretty well. I have a pale complexion and my skin is slightly on the dry side.

K
07/18/2021
Kait
United States United States
My ride or die

This is the one makeup product that has been a solid repeat for the past few years...and I am someone who LOVES trying new things. It doesn't get better than this though. It doesn't cling to dry spots, has good, buildable coverage, leaves skin looking fresh and healthy. Plus, the ingredients make me happy! Please don't every change this formula.

CB
07/13/2021
Courtney B.
United States United States
Great product!

I love this foundation! It’s made of quality ingredients, is lightweight, has decent coverage (I’d say medium coverage), and stays well when applied over the Luminous Primer. The only negative is that finding the right color can be hard. I consulted with a rep. before purchasing but my first bottle (Neutral 2.0) ended up being way too orange. So I reached out and they were incredibly kind and responsive and sent me Cool 1.0 which is better, but still not a perfect match (a bit pink). For reference, I’m rather pale with cool undertones and pink/redness in my t-zone, blue eyes, and brown hair.

Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.