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Fruit Pigmented® Full Coverage Water Foundation

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Offers flawless full coverage with a satin, lightly dewy finish.
885 reviews

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Warm 2.0
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Neutral 1.0
Cool 1.0
Warm 4.0
Cool 2.0
Warm 3.0
Neutral 2.0
Warm 5.0
Cool 3.0
Olive 3.0
Neutral 3.0
Neutral 4.0
Olive 4.0
Warm 6.0
Warm 7.0
Cool 4.0
Neutral 5.0
Warm 8.0
$41.00 Wishlist

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Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Reviews & Testimonials
Customer Reviews
4.6 Based on 885 Reviews
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CS
07/15/2020
Chaliza S.
United States United States
Weightless

Melts right into my skin without leaving a sticky residue or dry patches. I have had less breakouts since using this foundation. The ingredients are so clean I feel like it's actually nourishing my skin.

TS
07/14/2020
Tracey S.
United States United States
Awesome product, awesome customer service!!

Ya know in today’s world, especially now.. a great product and a great company is so rare to find. I’ve used Jane Iredele BB Cream and primer for years to cover hyperpigmentation marks, however recently took notice into the products I was using and wanted a more natural product for my face, did some research and found this company ...welllll so happy I did!!!! First off luminating primer and this foundation are amazing, my skin has never felt so soft after applying makeup (which I typically hate wearing because I always need full coverage and typically dries out or feels heavy). It also makes me feel so much better knowing it is made from healthy ingredients, who woulda thought - make up that your skin can actually benefit from!! Customer Service was amazing, Erika answered me immediately and assisted on more than one occasion, as I have trouble purchasing products online and matching my skin tone, so of course ordered a color that definitely did not match my skin. Can’t wait to try other foundations and products!!

J
07/12/2020
Josie
United States United States
Only foundation I’ll use

I’ve tried tons of foundations (including several others from Pure) and this is the only one I’ll use. The ingredients are great, I don’t find it caking, too fake looking or drying at all whatsoever. It isn’t full coverage, but it comes pretty close and does a good job at covering up mild blemishes. Whatever it doesn’t cover I dab on a bit of concealer to finish the job. I use the original concealer from Pure which is now discontinued unfortunately because none of the other concealers from them make the cut, but besides that fact this is a great product and does the job well. I have normal to dry skin and I can tell that it also works as a great hydrator to my skin which is a big plus. I find that it works best with a primer, but also is fine just on its own. I can’t speak to whether or not it has buildable coverage or not but I imagine based on how light it is that it would work fairly well. The only downside i should mention is that they’re always out of stock with my shade... warm 3.0 ... so I always have to buy 2 at a time so I don’t run out. It’s happened before and I had to use the power foundation from Pure and it makes my skin look terrible. Please keep a more legit stock on popular shades, 100$ is a lot to shell out in one sitting for some people. Other than that it’s fabulous, never discontinue please!

L
07/10/2020
Lynne
United States United States
Fave liquid makeup ever!

I usually use powder makeup- I use 100% pure powder foundation and it is a staple that I love to wear most days. Sometimes I want a liquid, and usually I am very disappointed because they are harder to blend in to look natural. This foundation is amazingly easy to accomplish that- thin, silky, and light to apply and stays on very well all day long! Please don't ever discontinue this!! LOVE IT!

D
07/10/2020
Deanna
United States United States
New Fav!

I love this foundation! The color was a tad too dark but actually looks good on so I'm keeping it, for the winter I will order the lighter shade. It's more of a good Medium coverage, feels like skin, so silky, goes right into my skin, great for aging or dry skin too!! I have tried so many non toxic liquid foundations and this is by far the best and easiest to apply. You won't regret it!

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Available for Pick Up In-Store at these locations. Please verify store location and operating hours prior to placing order.

Westfield Galleria at Roseville

1151 Galleria Boulevard, Roseville, CA

(916) 367-4446

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