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Fruit Pigmented® Full Coverage Water Foundation – 100% PURE
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1252 reviews

Fruit Pigmented® Full Coverage Water Foundation

Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Offers flawless full coverage with a satin, lightly dewy finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
$41
Quantity 1 fl oz / 30 ml
$41
Wishlist

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    • For Normal, Dry Skin Types
    • Full Coverage
    • Dewy Finish

    Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Dewy
    Shade Chart
    1cfpwfn1-0_primary
    Neutral 1.0
    Fair with neutral undertone
    1cfpwfc1-0_primary
    Cool 1.0
    Fair with cool undertone
    1cfpwfw1-0_primary
    Warm 1.0
    Fair with warm undertone
    1cfpwfw2-0_primary
    Warm 2.0
    Fair with warm undertone
    1cfpwfn2-0_primary
    Neutral 2.0
    Light with neutral undertone
    1cfpwfw3-0_primary
    Warm 3.0
    Light with warm undertone
    1cfpwfw4-0_primary
    Warm 4.0
    Light with warm undertone
    1cfpwfc2-0_primary
    Cool 2.0
    Light with cool undertone
    1cfpwfw5-0_primary
    Warm 5.0
    Medium with warm undertone
    1cfpwfo3-0_primary
    Olive 3.0
    Medium with olive undertone
    1cfpwfc3-0_primary
    Cool 3.0
    Medium with cool undertone
    1cfpwfn3-0_primary
    Neutral 3.0
    Medium with neutral undertone
    1cfpwfw6-0_primary
    Warm 6.0
    Tan with warm undertone
    1cfpwfo4-0_primary
    Olive 4.0
    Tan with olive undertone
    1cfpwfn4-0_primary
    Neutral 4.0
    Tan with neutral undertone
    1cfpwfw7-0_primary
    Warm 7.0
    Dark with warm undertone
    1cfpwfc4-0_primary
    Cool 4.0
    Dark with cool undertone
    1cfpwfw8-0_primary
    Warm 8.0
    Deep with warm undertone
    1cfpwfn5-0_primary
    Neutral 5.0
    Deep with neutral undertone
    Directions
    Dot onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.
    Size
    1 fl oz / 30 ml
    Source
    Made in USA
  • Complete list of ingredients:

    Aloe Barbadensis Leaf (Organic Aloe Juice)*, Rice Starch, Extracts of Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Daucus Carota (Carrot) Sativa Root Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean) and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Zinc Oxide, Plant Cellulose, Coffee Bean, Sunflower Lecithin, Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (Red Wine Resveratrol), Alpha Lipoic Acid, Tocopherol (Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Extracts of Rosmarinus (Rosemary) Officinalis Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thymus) Flower/Leaf Extract, Vegetable Glycerin, Lonicera Caprifolium (Japanese Honeysuckle), Silica, Turmeric, Bamboo Charcoal, Indigo Oil * Certified Organic

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

Reviews & Testimonials

Customer Reviews
4.5 Based on 1,252 Reviews
5 ?
72% 
900
4 ?
16% 
203
3 ?
6% 
75
2 ?
3% 
41
1 ?
3% 
33
Customer Photos
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Filter Reviews:
A
10/14/2021
Angelina
United States United States
My favorite foundation ever

I’ve been with 100% pure for almost a year now and over the course of that time period, I restocked on this product many times! If your skin is very sensitive or acne prone, you need the get this! If you’re oily tho get the matte or second skin foundation. If your skin is on the drier side id fully recommend this. This foundation has never broke me out, I can even wash my face before sleeping and then put this back on my face right after cuz it doubles as skincare! I constantly recommend this company to people for many reasons. The products do what they say and the proof is in the pudding so to speak

A
10/14/2021
Angelina
United States United States
Love!

So I purchased this foundation many times in several different shades. This review is on shade Warm 5.0. Okay so warm 5.0 is definitely one of my favorite shades of this foundation. For my ladies who have warm peachy undertones (blue and green veins), your best bet is to purchase one of the warm shades! I’d recommend looking at warm 3.0, warm 4.0, and warm 5.0, depending on your skin tone.

LY
10/07/2021
Lea Y.
United States United States
Foundation Review

Great coverage, no fragrance, and I’m not using anything else again!

JL
10/06/2021
Jen L.
United States United States
Dewy

I couldn't find my color alone, but I mixed it with Blur Bamboo and came out great. Love this product with the mattifying primer. Truly makes me look radiant and like I'm not wearing any makeup! Clean ingredients! Love

A
10/04/2021
Angelina
United States United States
My go-to foundation

If you have skin that’s on the drier side, 100% pure’s fruit pigmented water foundation would be the best pick for you because it gives a dewy finish. For me I love the natural look so the dewy finish is ideal. This foundation can be layered on and if you can get the shade match down, it’ll look like you’re not even wearing much makeup at all even if you are!

Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.