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The EGCG Routine

Featuring a superstar green tea ingredient that will transform your skin care routine.

Written by: 100% PURE®
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We’ve all probably been resistant to using sunscreen or any form of sun protection. Usually it feels greasy (unless you’re using our lightweight moisturizing SPF mist), doesn’t do anything to immediately improve your appearance like makeup, and is yet another step your mother’s been annoying you about that you’d much rather skip out on. While it’s ok to say no when she nags you again about getting married or to grow your hair out, you better listen to her wise words about protecting your skin. We can’t warn you enough about the dangers of sun damage and the various forms of fatal skin cancer it can cause.

Don’t fret too much yet if you’ve already had too much fun in the sun. We’ve formulated a collection of products that not only help lessen signs of aging in your skin caused by UV light exposure, but also actively works to fight against skin cancer. This is all thanks to one powerful ingredient: EGCG. We’ve highlighted the health benefits of green tea before, but together we’re deep diving into the antioxidant EGCG that makes it such a prized skin care gem.

Sunlight

Why You Need to Protect Your Skin

The sun keeps us warm and its appearance in the sky means a fun beach day. So why is the sun getting such a bad rap? What you’re not able to see are the sun’s invisible ultraviolet A and B rays that cause early skin aging like wrinkles, dark sun spots, fine lines, crow’s feet, and of course more serious health problems like skin cancers.

If you’re bemoaning the new wrinkles on your forehead, the good news is that you can help fade their appearance with retinol. When applied topically, retinol has a whole host of impressive anti-aging benefits by helping to boost your skin’s elasticity and collagen production. Combine it with the other ultra nourishing ingredients in our natural anti aging products and you’ll have a powerhouse product for more toned and supple skin. The only thing is that it’s not safe against the sun, and should be used during the nighttime only.

Face Sun Damage

UV radiation does more than damage the surface of your skin. It’s a proven human carcinogen. It penetrates your skin deeply and causes the formation of harmful molecules called free radicals. These free radicals damage your skin’s cellular DNA, causing genetic mutations that lead to skin cancer. Your risk for skin cancer also increases with every time you get a sunburn. The most dangerous forms of skin cancer develop when these mutations lead to the formation of fatal tumors. Our founder Susie Wang lost an important friend to skin cancer, and this made her more dedicated than ever to find ways to protect our skin by creating only the best organic skin care.

EGCG: A Cancer-Fighting Antioxidant

Retinol is great for combating these signs of aging, but what about protection and prevention of deeper and longer lasting sun damage? After having a close friend pass away from skin cancer, Susie dedicated herself to formulating a collection around the best natural cancer fighting ingredient she could work with. She found the perfect answer in green tea. You already know that green tea is all the rave in natural skin care, and you might have heard that it’s great for detoxing - but its uses don’t end there.

So what makes green tea soar above all other skin care ingredients? It’s the fact that it contains EGCG. EGCG is the most abundant and potent antioxidant in green tea. It’s a hard-to-find antioxidant that counters the effects of not just UV rays, but also pollution, chemicals, and other forms of radiation. Hold onto your bootstraps for a bit of scientific discussion on why exactly you need to add EGCG to your skin care routine right now.

As a powerful antioxidant, EGCG has major free radical fighting abilities. It’s 24% more potent than vitamin A and 75% more potent than vitamin C. By neutralizing free radicals that are produced by UV ray exposure in the skin, EGCG can prevent DNA damage and harmful tumor formation. On top of that, EGCG enhances DNA repair by encouraging our bodies to produce more interleukin - our natural growth factor that repairs damage in our skin. That makes EGCG a powerful ingredient for both preventing and fighting skin cancer. When combined with the other health benefits of green tea, EGCG makes for a truly transformative ingredient that will bring your skin care game to a whole new level.

Green Tea Field

EGCG in Skin Care

Armed with this knowledge, Susie knew she had to incorporate this superior antioxidant in our growing organic skin care collection. Applying green tea topically daily can powerfully counteract cellular damage and signs of aging on your face, as well as strengthen your skin so it can better defend itself. EGCG does more than just bust free radicals and fight cancer. When applied topically, the EGCG in green tea helps improve your skin’s appearance as well. EGCG can slow the signs of aging caused by free radical damage, including fine lines, wrinkles, and dry or sagging skin. EGCG also helps soothe inflammation and fight dull skin for a more smooth, radiant complexion.

Our powerful EGCG skin care duo works to safeguard your skin’s health and improve your glow. The health benefits of green tea go far. Green tea boasts a wide range of health and skin care benefits that make it a must in your skin care routine! The Green Tea EGCG Protective Serum rests on a base of soothing organic aloe water, as well as rosehip oil and avocado oil for supple, moisturized skin. In addition to EGCG, we’ve also packed two other antioxidant powerhouses - organic acai and organic goji berry - into the mix for a super concentrated, nourishing formula. Pat it on in your morning routine to protect your skin throughout the day, and then again at night for overnight reparative action.

Knowing how skin care obsessed so many of you are (we are too!), we have a second EGCG skin care goodie that you can keep with you in your purse for on-the-go skin moisturizing and protection. Finish your green tea skin care regime with the deeply nourishing green tea oil, yerba mate, olive squalane, and rooibos in our Green Tea EGCG Protective Cream to protect and heal your skin from toxins and sun damage as you wander the polluted streets.

Don’t make mom worry about your skin while you’re out enjoying yourself - it’s time to start taking precautions of your own. If you’re looking to nourish and repair your skin while also still enjoy fun in the sun, EGCG in green tea is a tried-and-true ingredient you need to include in your skin care routine.

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