We’re working with Trees for the Future for an ongoing charitable partnership – you won’t believe the impact of their incredible work!Posted on April 22, 2019 Written by: 100% PURE®
One of our foremost missions is to better the lives of our fellow humans and animals. In addition to creating innovative, organic, and natural beauty products, we strive to make the biggest impact possible within our reach. To do this, we partner with some incredible charitable organizations who share our vision of a happier, healthier planet – and are doing some amazing things to get us there.
In this post, we’ll dive into the incredible benefits of Trees for the Future’s work, lay down some jaw-dropping deforestation/ planting statistics, and give you plenty more reasons to support their crucial cause.
One of our most impactful partnerships has been with Trees for the Future, a tree donation program created by Dave and Grace Deppner. The Deppners served as volunteers in the Philippines in the early 1970’s, and witnessed the damage that irresponsible land management and deforestation had on not only natural ecosystems, but on local communities. By 1989, Trees for the Future was incorporated as a public charity and has since facilitated the planting of over 155 million trees on the continent of Africa.
To get an idea of just how important trees are to our earth as a whole, let’s look at some facts. Currently, only about 31% of our earth is covered by forests. In the pre-industrial era, before mankind became frighteningly efficient with their ability to mow down acres of forest each second, this percentage was much higher. Let’s break that down in hectares (1 hectare = 2.47 acres) – pre-industrialization, the earth was home to nearly 6 billion hectares of forest. Now, there are only 4 billion hectares left.
What exactly does deforestation do to our planet? Well, to put things in perspective, the Amazon rainforest alone produces 20% of the world’s oxygen (though its used by the billions of creatures who live there). If just one rainforest can produce that much oxygen, what do you think would happen if all the rainforests were destroyed in 100 years (FYI, this is an actual scientific prediction)? Trees also absorb harmful toxins from the air like carbon dioxide, sulfur dioxide, and carbon monoxide, and in turn release healthy, breathable oxygen in its place. They also house, feed, and sustain more than half of the world’s bird, mammal, and amphibian population. Essentially, trees are givers – not takers.
Trees for the Future works to reverse both the greenhouse and community effects of deforestation, poor land management, and natural hardships,such as droughts and crop failure. They focus their efforts in African countries like Kenya, Tanzania, and Senegal, where small communities struggle to survive. With public contributions, this charity works within small families and communities to strategically plan for trees to be grown, to help both the community and the environment.
Through empowerment and innovation, Trees for the Future facilitates revitalizing, planning, and stabilizing projects to lift communities out of poverty and help restore barren, failing, or deforested lands. Here’s the common problem which they’re trying to address, in a nutshell:
“...Millions of chronically-hungry, smallholder farming families use destructive and short-sighted agricultural practices that further degrade their communities trees, soil, water and biodiversity, making them even more likely to migrate and more vulnerable to the climate changes that lie ahead.”
Here is Trees for the Future’s solution, that they achieve with their Forest Gardens program:
“By planting specific types of fast-growing trees, fruit trees, hardwoods and food crops in a systematic manner over a four year period, families can positively change their lives forever. Forest Gardens consist of thousands of trees that provide families with sustainable food sources, livestock feed, products to sell, fuel wood and a 400% increase in their annual income in four years.”
We wholeheartedly agree with this logic and their mission, and believe that they can only achieve these goals with help from partners like us.
In the past, we have supported the mission of Trees for the Future by donating all proceeds from Earth Day to their cause. Effective immediately, we are now committed to making this a permanent donation by you, our customers.
So how can you contribute? For every product purchased, you, the customer, can choose exactly how you want us to donate. This means that from now on, you can your order as usual, then choose to donate 1 tree for each product in your order to Trees for the Future – simply place eck “Plant a tree” at checkout!
For more incredible statistics on the important work of Trees for the Future, check out their triple bottom line. To read more about some of our favorite charitable partners, check out the animal charities we love!