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How to Help Rescue Dogs from China's Yulin Dog Meat Festival

Make an immediate impact - we’re donating 100% of the profits from these special sets to saving dogs from being tortured and eaten.

Written by: 100% PURE®

In addition to our commitment to creating the healthiest cosmetics in a world filled with toxic chemicals, our other deep passion is to help end animal cruelty. Since inception, our company has always been cruelty-free; fought against animal testing; vegetarian/vegan (soon to eliminate honey ingredients to be 100% vegan) and has continually been charitable to help animals in need. We, the founders and the entire 100% PURE team, are devastated about the dogs that will be tortured in next month's Yulin festival in China. 100% of the profits from these sets will be used to get as many dogs out of there! Please shop and spread this news to all your friends because the more money that’s raised, the more dogs we can save from getting tortured, and into a safe dog sanctuary. We're currently vetting different charities that are working on the ground to save as many dogs as possible, we’ll announce our final partners soon. Thank you so very, very much!

100% PURE founders

James Wang, Ric Kostick, Susie Wang

100% Pure Founders

Join Our Fight Against Animal Cruelty

Animal cruelty has always been one of our top concerns. Our founder and expert formulator Susie Wang was first inspired to make 100% PURE a reality when she realized that big name cosmetic companies were still testing individual cosmetic ingredients on animals, even when the final product purported to be free of animal testing. Horrified by the cruelty and torture that our furry friends are subjected too, Susie made sure that all of our ingredients and products have been and will always be truly cruelty free.

But our fight doesn’t end there. We’re always looking to take the next step in the battle to end animal cruelty, and our mission this month is to rescue as many dogs possible from China's Yulin Dog Meat Festival. While more needs to be done regarding slaughterhouse abuse, dog-eating, and animal cruelty in the US as well, we want to do all we can to save the lives of thousands of dogs who would otherwise be cruelly tortured and killed at the dog meat festival.

WARNING: Upsetting content related to animal cruelty following.

Stop Animal Cruelty at the Yulin Dog Meat Festival

Last year, there was an outpouring of anger – expressed by animal activists all over the world, high profile celebrities, and a crowd sourced petition – over the Yulin Festival, the lychee and dog meat festival held every year in Yulin, Guangxi, China, during the Summer Solstice. The festival has been held annually since 2009, and covers a ten day period during which up to 15,000 dogs are tortured, murdered and consumed, along with cats and other animals. The festival represents animal cruelty at its most extreme, and is part of a larger picture of animal cruelty worldwide. This event is totally devastating and unacceptable to us, and we’re doubling down on getting you all informed.

Widespread international digital protests have been staged since 2014, but the pitch of outrage reached a peak last year. Articles condemning the festival appeared in TIME, The New York Times and BBC, and celebrities like TV personality Lisa Vanderpump, George Lopez and the late Carrie Fisher all spearheaded passionate awareness-raising campaigns. Activists from past years released absolutely heart wrenching photos of the abuses and horrors that took place at previous festivals. The Humane Society and other charities applied pressure to the local Yulin government, and hashtags trended on Instagram and Twitter, resulting in the largest and most organized protest movement yet.

11 Million petitions later, the vile dog meat festival was allegedly taking dog meat off of the menu last year a few weeks before the festival. While animal activists celebrated this purported ban as a victory, it appeared that the traders were only ordered to not publicly display dog meat, and that the ban did not take place. Thousands of dogs are still at risk of being slaughtered and sold under the table at this year’s festival in June.

Make a Difference

We fully understand your fury towards the amount of senseless cruelty taking place at the Yulin Dog Meat Festival, so we’ve created a way you can immediately help make an impact. 100% of the profits from the sale of these specially created sets will be donated to saving dogs from being tortured, and into a safe dog sanctuary. We’re currently vetting different charities that are working on the ground to save as many dogs as possible, and we’ll announce our final partners soon. Our founder Susie Wang will also be matching all donations up to $100,000. Please join us in making a difference.

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Animals are sentient beings who can feel pain, love, fear, and sadness. At 100% PURE, we don’t believe in inflicting suffering on creatures who have these capabilities. It’s with enormous respect for animals and a commitment to humanitarianism (yes, animal suffering is a humanitarian concern) that we will continue on our mission of cruelty free products that change the landscape of the beauty industry and beyond. Our efforts to rescue as many dogs as we can from the Yulin Dog Meat Festival is one big step in our journey towards ending animal cruelty, and we’ll continue to fight until we see it end everywhere as well. Join us in making a difference.

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