Make an immediate impact - we’re donating 100% of the profits from these special sets to saving dogs from being tortured and eaten.Posted on May 1, 2018 Written by: 100% PURE®
In addition to our commitment to creating the healthiest cosmetics in a world filled with toxic chemicals, our other deep passion is to help end animal cruelty. Since inception, our company has always been cruelty-free; fought against animal testing; vegetarian/vegan (soon to eliminate honey ingredients to be 100% vegan) and has continually been charitable to help animals in need. We, the founders and the entire 100% PURE team, are devastated about the dogs that will be tortured in next month's Yulin festival in China. 100% of the profits from these sets will be used to get as many dogs out of there! Please shop and spread this news to all your friends because the more money that’s raised, the more dogs we can save from getting tortured, and into a safe dog sanctuary. We're currently vetting different charities that are working on the ground to save as many dogs as possible, we’ll announce our final partners soon. Thank you so very, very much!
100% PURE founders
James Wang, Ric Kostick, Susie Wang
Join Our Fight Against Animal Cruelty
Animal cruelty has always been one of our top concerns. Our founder and expert formulator Susie Wang was first inspired to make 100% PURE a reality when she realized that big name cosmetic companies were still testing individual cosmetic ingredients on animals, even when the final product purported to be free of animal testing. Horrified by the cruelty and torture that our furry friends are subjected too, Susie made sure that all of our ingredients and products have been and will always be truly cruelty free.
But our fight doesn’t end there. We’re always looking to take the next step in the battle to end animal cruelty, and our mission this month is to rescue as many dogs possible from China's Yulin Dog Meat Festival. While more needs to be done regarding slaughterhouse abuse, dog-eating, and animal cruelty in the US as well, we want to do all we can to save the lives of thousands of dogs who would otherwise be cruelly tortured and killed at the dog meat festival.
WARNING: Upsetting content related to animal cruelty following.
Stop Animal Cruelty at the Yulin Dog Meat Festival
Last year, there was an outpouring of anger – expressed by animal activists all over the world, high profile celebrities, and a crowd sourced petition – over the Yulin Festival, the lychee and dog meat festival held every year in Yulin, Guangxi, China, during the Summer Solstice. The festival has been held annually since 2009, and covers a ten day period during which up to 15,000 dogs are tortured, murdered and consumed, along with cats and other animals. The festival represents animal cruelty at its most extreme, and is part of a larger picture of animal cruelty worldwide. This event is totally devastating and unacceptable to us, and we’re doubling down on getting you all informed.
Widespread international digital protests have been staged since 2014, but the pitch of outrage reached a peak last year. Articles condemning the festival appeared in TIME, The New York Times and BBC, and celebrities like TV personality Lisa Vanderpump, George Lopez and the late Carrie Fisher all spearheaded passionate awareness-raising campaigns. Activists from past years released absolutely heart wrenching photos of the abuses and horrors that took place at previous festivals. The Humane Society and other charities applied pressure to the local Yulin government, and hashtags trended on Instagram and Twitter, resulting in the largest and most organized protest movement yet.
11 Million petitions later, the vile dog meat festival was allegedly taking dog meat off of the menu last year a few weeks before the festival. While animal activists celebrated this purported ban as a victory, it appeared that the traders were only ordered to not publicly display dog meat, and that the ban did not take place. Thousands of dogs are still at risk of being slaughtered and sold under the table at this year’s festival in June.
Make a Difference
We fully understand your fury towards the amount of senseless cruelty taking place at the Yulin Dog Meat Festival, so we’ve created a way you can immediately help make an impact. 100% of the profits from the sale of these specially created sets will be donated to saving dogs from being tortured, and into a safe dog sanctuary. We’re currently vetting different charities that are working on the ground to save as many dogs as possible, and we’ll announce our final partners soon. Our founder Susie Wang will also be matching all donations up to $100,000. Please join us in making a difference.
A set that will take you through a restorative skin care routine with potent plant-based ingredients and antioxidants.
Fermented Rice Water Cleanser: A skin purifying cleanser that won’t strip your skin. Fermented rice water (sake) softens and brightens skin with enzymes, amino acids, malic acid, minerals, and vitamins.
Fermented Rice Water Toner: Fermented rice water, white mulberry, shiitake mushroom, licorice and citrus work to brighten dark spots. Hyaluronic acid drenches dry skin cells with moisture for plump skin.
Tomato Lycopene SPF 20 Moisturizer: A silky smooth moisturizer containing lycopene - a potent antioxidant from tomato that protects skin against free radical damage.
Multi-Vitamin + Antioxidant Potent PM Serum: A stable formula with potent vitamins and antioxidants for a more youthful complexion.
Retinol Restorative Overnight Balm: Rich night balm improves firmness and elasticity of skin with carrot-derived retinol (all our ingredients and formulas are cruelty free) and non-comedogenic avocado butter.
Sometimes you just gotta drop everything and get your face mask on. Featuring our hydrating hydrogel face masks, as well as our brand new Korean sheet masks!
Green Tea Water Bomb Mask: Hyaluronic acid intensely hydrates skin. Antioxidants in green tea soothe redness and fight inflammation.
Caffeine Mask: Caffeine reduces sun damage and redness, while seaweed collagen plumps skin.
Ginseng Collagen Boost Mask: Korean red ginseng and Vitamin C boost collagen production and brighten.
Collagen Boost Sheet Mask: Revitalizing ginseng, retinol, and Vitamin C improve skin firmness and elasticity.
Deep Hydration Sheet Mask: Cucumber, hyaluronic acid, and plant ceramides lock in hydration for supple, soft skin.
Wrinkle Smooth Sheet Mask: Anti-aging retinol, CoQ10, and Vitamin C promote a more youthful skin tone.
Does it All Sheet Mask: Brightens, firms, hydrates, and restores skin with vitamins and antioxidant rich plant-based ingredients.
Bright Eyes Mask 5 Pack: Caffeine in green tea brightens dark circles and depuffs tired eyes.
It’s time to say goodbye frizzy hair and split ends, and give your hair some much needed TLC.
Repair Shampoo: Honey and royal jelly revitalize damaged hair without any parabens, sulfates, or toxic chemicals.
Repair Conditioner: Restores dry, damaged hair with moisturizing oils, vitamins and antioxidants.
Pro-Vitamin B5 Smoothing Hair Serum: Pro Vitamin B5 adds shine and reduces split ends, while Vitamin E locks in moisture for smoother, softer hair.
We’ve had enough of greasy spots peeking out from our makeup on our T-Zone. Check out this set for mattified perfection.
Mattifying Primer: Silicone-free primer plumps skin with seaweed collagen and minimizes excess shine.
Bamboo Blur Powder: A multi-tasking powder featuring bamboo silica to flawlessly mattify all over face.
Cruelty Free Powder Brush F50: A plush brush for evenly distributing powder.
Anti Bacterial Wood Pulp Oil Blotting Paper: Dab on skin to easily remove excess oiliness.
It’s time to fully indulge yourself with this set of ultra pampering body creams. A different natural scent (no artificial fragrances) for each to suit your different moods!
Rose Body Cream: With natural rose scent, no artificial fragrances.
Gardenia Body Cream: With natural gardenia aroma, no artificial fragrances.
Plumeria Body Cream: With natural plumeria scent, no artificial fragrances.
Animals are sentient beings who can feel pain, love, fear, and sadness. At 100% PURE, we don’t believe in inflicting suffering on creatures who have these capabilities. It’s with enormous respect for animals and a commitment to humanitarianism (yes, animal suffering is a humanitarian concern) that we will continue on our mission of cruelty free products that change the landscape of the beauty industry and beyond. Our efforts to rescue as many dogs as we can from the Yulin Dog Meat Festival is one big step in our journey towards ending animal cruelty, and we’ll continue to fight until we see it end everywhere as well. Join us in making a difference.