100% PURE

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Accentuate your beautiful eye shape with a natural, vegan and non-toxic eyeliner from 100% PURE™. Made with nourishing jojoba oil, chamomile butter and mango seed oil, our natural eyeliner won’t do you wrong like many conventional eyeliners.  As a matter of fact, none of our natural skin care products or natural makeup will! 

Here, you’ll get nothing but the best eye makeup, like natural liners, Fruit Pigmented® Eyeshadows, and ultra-hydrating eye creams to really make them pop.

The Scary Truth About Conventional Eyeliner

If you’re new to the clean beauty scene, you’ve probably taken note of the fact that so many beauty products on the market might make you look good, but aren’t actually all that great for you. Take conventional eyeliner for example. Not only are many riddled with harmful ingredients like formaldehyde, parabens, butylated hydroxyanisole (BHA) and carbon black (you know, like ink toner?), just to name a few. Not only do these potent ingredients dry out your eyes and skin, they can actually cause you harm! We won’t do you like that

Choose a Natural Eyeliner 

Eyeliner is an extremely versatile tool to change up your look any day of the week, and with different colors to choose from, anyone with any eye color can find a flattering color to make their eyes really pop. So whether you’re a cat-eye queen or smudge-proof princess, we’ve got the non-toxic, vegan and natural eyeliner you need to achieve the looks you want, without the drying, irritating and downright yucky ingredients you don’t.

Here, you’ll find delectably dark shades of liquid eyeliner pigmented not with ink toner (I mean, really?) but with micronized black tea leaves for deep, dramatic color. Our long-lasting, smudge-proof and water-resistant Long Last Liquid Natural Eye Liner is the answer to your mid-day workout, caught in a rainstorm prayers, leaving you high and dry in the best way possible. Plus, with hydrating aloe and nourishing cocoa butter, how can you go wrong?

If liquid liner isn’t your forte, don’t fret! Our Creamy Long Last Liner is what dreams are made of (if dreams are made of ultra-moisturizing jojoba and mango seed oils, that is). This long lasting liner glides on easy to define your eyes with a flake-free application. Choose from classic black, a rich, dark cocoa, gorgeous royal blue, gleaming pewter and white for big, bright eyes.

With our non-toxic, natural and vegan eyeliners, liner brush and Complete Eyeliner Guide, you’ll be on your way to more beautiful, less irritated eyes in no time.


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Related blog post: Ultimate Eye Makeup Guide