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Luminous Primer

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.
$39.00 Wishlist

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    • For All Skin Types

    Silicone-free, antioxidant infused face primer diffuses pores and illuminates, while creating a base for flawless, long lasting makeup application. This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections. Made with anti-aging resveratrol, nourishing vitamin E, and intensely hydrating aloe.

    Apply evenly to clean or moisturized skin. Allow to set for 90 seconds. Follow with your makeup application.
    1 fl oz / 30 ml
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Aloe
    Aloe heals and recovers.
    Product Page Key Ingredients: Avocado
    Avocado softens and moisturizes.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    Product Page Key Ingredients: Resveratrol
    Resveratrol is a potent antioxidant that protects against signs of aging.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Simmondsia Chinensis (Jojoba) Seed Oil, Jojoba Esters (Wax), Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera Cera (Candelilla Wax) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Red Wine Resveratrol, Silica, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Mica * Certified Organic
Reviews & Testimonials
Luminous Primer has a rating of 4.6 stars based on 998 reviews.

Customer Reviews

4.6 Based on 998 reviews
5 ★
4 ★
3 ★
2 ★
1 ★
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Lisa S.
United States

Haven't used often enough yet, but so far...

I have been using the mattifying primer for over a year and it seems to smooth out my pores. I used this once alone and did not get the same effect with my pores (but once isn't enough for me). I have used this in combo with the mattifying primer (1 pump of each) and I am not sure I liked how it changed the coloring of my 2nd Skin foundation, but maybe it was because I was paler as I was sick. So far, not excited but I plan to give it several more tries before giving up.



Just purchased this primer and love it so far! It definitely gives a nice luminous look without being over the top!


Dew for My 60 Year Old Skin

This Luminous Primer has made a world of dewy difference in my 60 year old skin. It’s the best primer I’ve ever used.


Not as good

4 stars because I love Susie **** and her original formulations. There is something to be said for owning your formulations, research, development and production process from start to finish. By doing this you can maintain the highest quality of products every step of the way. I don’t know all of the recent changes at 100% Pure, but I do know they sometimes have other manufacturers make their products... Shortcuts and corners will always be evident to consumers. Where you get your ingredients and if you verify their authenticity is also important. Not all wholesalers are honest unfortunately. Third party verifications can help as well. Anyways, this luminous primer used to smell, feel and look amazing on my skin. It used to make my skin silky smooth, luminous and my makeup would glide on like a dream :-) This last order smelled so strongly of chemicals (and no I’m not falling for the “it’s red wine resveratol” because it has Never smelled like this before and that is not a new ingredient). I immediately washed it off and returned it. I do still have lots of hope in this company. Their makeup is the best of the best, in my opinion.

Jenn Aviles

Beautiful Glow

This primer is gorgeous! It should be renamed Supple Skin Primer, as that is the precise effect it gives. It gives a beautiful, juicy finish to the skin while holding foundation in place. Truly a 5 star product. It lives up to its name and claim.

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