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Luminous Primer

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.
1826 reviews
Quantity 1 fl oz / 30 ml
$39.00
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Vitamin C Serum

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    • For All Skin Types

    Silicone-free, antioxidant infused face primer diffuses pores and illuminates, while creating a base for flawless, long lasting makeup application. This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections. Made with anti-aging resveratrol, nourishing vitamin E, and intensely hydrating aloe. 

    Directions
    Apply evenly to clean or moisturized skin. Allow to set for 90 seconds, then follow with makeup application.
    Size
    1 fl oz / 30 ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Aloe
    Aloe
    Aloe heals and recovers.
    Product Page Key Ingredients: Avocado
    Avocado
    Avocado softens and moisturizes.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    Product Page Key Ingredients: Resveratrol
    Resveratrol
    Resveratrol is a potent antioxidant that protects against signs of aging.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Simmondsia Chinensis (Jojoba) Seed Oil, Jojoba Esters (Wax), Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera Cera (Candelilla Wax) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Red Wine Resveratrol, Silica, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Mica * Certified Organic

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

Reviews & Testimonials
Customer Reviews
4.7 Based on 1825 Reviews
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Filter Reviews:
LS
03/27/2018
Lisa S.
United States
Haven't used often enough yet, but so far...

I have been using the mattifying primer for over a year and it seems to smooth out my pores. I used this once alone and did not get the same effect with my pores (but once isn't enough for me). I have used this in combo with the mattifying primer (1 pump of each) and I am not sure I liked how it changed the coloring of my 2nd Skin foundation, but maybe it was because I was paler as I was sick. So far, not excited but I plan to give it several more tries before giving up.

CE
02/25/2021
Caitlin E.
United States United States
Excellent

I never used a primer before and never understood why you would want a primer. I purchased this product just for curiosity and give it a go and I love it I now I use it every day under my tinted moisturizer along with my second skin concealer and my Cocoa pigmented bronzer. Love the natural clean and healthy glow on my skin.

T
02/20/2021
Tracey
United States United States
I LOVED the old look the glass bottle

I was heart broken to see you changed from the glass bottle to plastic tube i know the pump had issues sometimes but I’d deal with that just to have it in glass rather then plastic, so sad. Please please make it possible to order it in glass still i would even pay extra for it. I love this product so I’m giving 5 stars but seriously so sad over new look :(

02/22/2021
100% PURE

Hi Tracey, Thank you so much for your feedback! We will make sure to pass this along to our Product Development team!

A
02/03/2021
Amanda
United States United States
LOVE

I LOVE this primer! It absolutely does the job and makes my makeup looks so incredible! Love that I’ve been able to entirely switch my routine to 100% pure products

V
02/01/2021
Veronika
United States United States
Healthy and Glow

I love how it does on dewy and moisturizing. When its on my face looks like a healthy glow not at all greasy glow. I love the texture and would buy again.

Luminous Primer
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.