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How to Apply Natural Skin Care

Your ultimate guide for applying natural skin care products to get maximum benefits and healthy, more radiant skin!

Written by: 100% PURE®
Skin Care - Main

How To Use Natural Skin Care

Ever wondered how to apply a serum, or how to use a cleansing balm? And everyone’s favorite: in what order do I apply my skin care? If you’ve ever asked yourself (or Google) one or more of these questions, you’re not alone.

When it comes to natural skin care, rules for use are dependent on your skin type. Oh, and before we go on… do you know which natural skin care products to use for your skin type?

Skincare Application

In this handy-dandy skin care user’s manual, we’ll tell you how to use the most popular natural skin care products: cleansing balm, cleanser, scrub, toner, face masks, serum, facial oil, moisturizer, eye cream, night balm, and SPF.

Using a Natural Cleansing Balm

What do cleansing balms do?

Using a cleansing balm can help with heavy duty makeup removal, degreasing, and softening skin. Cleansing balms have made a splash in the natural skin care world, thanks to their ability to both cleanse and moisturize at the same time.

Our Blood Orange Cleansing Balm is a triple threat (makeup remover, cleanser, moisturizer) and powerful first step in any natural skin care routine. No makeup? No worries. The antibacterial coconut oil and degreasing blood orange essential oil will grab dirt and oil from even makeup-free dry skin, giving your water-based cleanser a leg-up on dirt and oil in the next step.

WHEN:

How Often: Once daily (or as needed to remove makeup)

AM or PM: As preferred

HOW:

Using clean fingers, scoop out a half dollar amount of cleansing balm into dry hands. Emulsify formula by rubbing between fingers; friction and heat will melt the balm into a creamy oil.

Massage formula in circular motions, directly onto makeup and dry skin (even eye and lip area). Wipe balm off skin with a clean towel soaked in warm water, rinsing between wipes. Balm will grab and remove all traces of makeup and impurities as it’s washed from your face.

WITH:

Clean fingertips to apply/ warm and wet washcloth to rinse

Using a Natural Facial Cleanser

What do facial cleansers do?

As the typical first step in a natural skin care routine, the purpose of a facial cleanser is to lift and flush dirt, oil, makeup, and pollutants from your face. Depending on the natural cleanser formula you choose,it will have the power to soothe, brighten, detoxify, and moisturize your skin.

Using a facial brush or sponge with your cleanser will help to loosen and remove dead skin cells, resulting a healthy, more youthful complexion. Never ever skip this step! Just make sure you’re using the right cleanser for your skin type.

WHEN:

How Often: 1-2 times daily

AM or PM: As preferred

HOW:

Pour a half dollar-sized amount of cleanser onto facial brush, sponge, or hands. Apply to wet face and neck, then gently and thoroughly massage in circular motions for at least 30 seconds. Finish by rinsing with warm water.

WITH:

Konjac Sponge. Clean fingertips work, but won’t be as effective at removing dead skin cells or loosening deeply set debris from the pores.

Using a Natural Facial Scrub

What do facial scrubs do?

Facial scrubs are necessary for removing layers of dead, dry, dull, or rough skin. Exfoliating can be a super satisfying step in your natural skin care routine. Smoothing away dry patches, brightening, and digging out buildup from your pores with a facial scrub can feel like a religious experience! Our Acai Pulp Facial Scrub uses crushed acai pulp, super fruits, and grape seeds to buff and refine for brighter, more supple skin.

WHEN:

How Often: 1-3 times per week

AM or PM: As preferred

HOW:

Apply half dollar sized amount into hands. Using gentle circular motions, massage into skin of face and neck for a minimum of 1 minute. Rinse immediately with warm water, or leave on for an additional 15 minutes as a facial mask.

WITH:

Clean fingertips

Using a Natural Face Toner

What do face toners do?

Face toners (made without synthetic chemicals) work wonders for achieving supple, hydrated skin. Able to balance skin’s pH, deeply hydrate, and remove dead skin cells left after an exfoliation, toners are a necessity for any skin type.

Just finished exfoliating? Don’t underestimate the power of your facial toner. Try swiping a saturated cotton swab over freshly resurfaced skin and you’ll pick up loosened skin cells, excess debris, and any facial scrub that wasn’t rinsed. Your skin will breathe a sigh of relief as your natural face toner splashes soothing herbs and hydrosols over delicate, freshly exposed layers of skin.

WHEN:

How Often: 1-2 times daily

AM or PM: As preferred

HOW:

After cleansing or exfoliating, pump toner onto cotton pad. Gently sweep onto face and neck.

WITH:

Cotton pad or cotton swab

Using a Natural Serum

What do serums do?

Implementing a serum into your routine may seem intimidating, especially if you’re unsure about your skin type. Serumsare layerable, customizable to your skin type, and can give you supple and exponentially more hydrated skin. Our concentrated serum formulas contain a smaller molecular size to penetrate cleansed pores for faster, more effective absorption. Each carefully stabilized serum is customized to a particular skin type, made with natural ingredients to hydrate and moisturize while delivering high potency nutrients deep into skin.

WHEN:

How Often: 2 times daily (AM + PM)

AM or PM: Dependent on serum formula; follow instructions listed on package

HOW:

After cleansing, toning, and mask, apply pea-sized amount of serum onto fingertips. Gently massage into cleansed skin, taking care not to tug or pull. Allow 90 seconds for absorption before following with facial oil or moisturizer.

WITH:

Clean fingertips

Using a Face Mask

What do face masks do?

Masks are more than worthy of our love (and borderline obsessive mask-hoarding) because they’re incredibly customizable to every skin type, and essentially a spa treatment for our face. Our aloe and plant cellulose based hydrogel masks and Korean sheet masks made from bamboo fibers are made with targeted, natural ingredients. They can calm acnegenic skin, soothe sun damage, promote collagen production, hydrate dry skin, depuff eyes, or battle fine lines and wrinkles.

WHEN:

How Often: Daily

AM or PM: As preferred

HOW:

Gently remove mask from package, holding by the outer edges. Lying back slightly, drape mask over face while aligning with eye, nose, and mouth holes.

Leave on for 15-20 minutes, or longer if desired. Mask will start to shrivel as nutrients and water content leave the mask and are absorbed into skin. Discard mask after single use, and do not rinse skin. With clean fingertips, apply any excess solution from mask tray to face, neck, and decollete in a gentle massaging motion.

WITH:

Clean fingertips

Using a Natural Facial Oil

What do facial oils do?

Facial oils are one of the most beneficial, nourishing elements of a healthy skin care routine. Alas, these products are still widely misunderstood -- especially by oily skin types who fear excessive oil and breakouts. A proper face oil should be packed with nutrient dense natural and organic oils, and free of any ‘fluffy’ fillers.

Our Argan Oil naturally has a smaller molecular size, which lends itself to more efficient skin absorption. Our formula is made with only pure, organic argan oil and is naturally abundant in vitamin E, phenols, carotenes, squalane, and essential fatty acids. This particular oil is amazing for deep moisture retention and nutrient delivery, and is considered a ‘dry oil’ that won’t leave skin greasy.

WHEN:

How Often: Daily

AM or PM: Argan oil can be used AM + PM

HOW:

Massage into skin using gentle, circular motions with fingertips.

WITH:

Clean fingertips

Using a Natural Moisturizer

What do moisturizers do?

All skin types need moisture (oil), just as all need hydration (water) -- a good natural moisturizer will provide both. Natural moisturizers are crucial for maintaining skin’s moisture barrier, to protect from environmental damage that can dry and damage your precious dermis. They also lock in nutrients from the prior steps!

WHEN:

How Often: 1-2 times daily, depending on skin type

AM or PM:Dependent on moisturizer formula; follow instructions listed on package

HOW:

After cleanser and serum, apply quarter sized amount to face and neck. Gently massage and press into skin, taking care not to pull or tug.

Apply with: Clean fingertips

Using a Natural Eye Cream

What do eye creams do?

Since the skin around our eye area is so delicate, always opt for a gentle, moisturizing base and targeted ingredient list. Choose from a superhero lineup of natural eye creams: our Coffee Bean formula brightens and depuffs;Super Fruit formula nourishes and protects; Retinol PM formulavisibly firms while lessening fine lines and wrinkles. No matter your skin type, adding an eye cream will instantly add some ‘oomph’ to your eye area.

WHEN:

How Often: 1-3 times daily

AM or PM: Dependent on eye cream formula; follow instructions listed on package

HOW:

Using ring fingers, gently dab onto orbital eye area until absorbed. Take care not to pull or tug the delicate skin around the eye area.

WITH:

Clean fingertips of ring fingers

Overnight Balm

Using a Natural Night Balm

What do night balms do?

Night balms are designed to replenish and nourish your skin while you sleep. Our anti-aging Retinol Restorative Overnight Balm uses retinol and avocado butter to increase suppleness and decrease dry, damaged dermal layers. The prolonged delivery of active ingredients and potent vitamins into skin throughout the night means ample time for absorption, plus deep moisturization and hydration for thirsty skin. Using a natural facial balm is easy: just apply, then get some shut-eye!

WHEN:

How Often: Can be used daily, as long as SPF is applied the next morning!

AM or PM: PM

HOW:

Warm a quarter sized amount in hands, then apply a thin layer onto face, taking care not to apply too close to eyes. The following morning, follow up with a broad spectrum SPF.

PRO TIP: Want to use an overnight balm, but worried about your pillowcases? You can always lay a small towel down to ensure nothing transfers onto your pillow!

WITH:

Clean fingertips

Tomato Lycopene

Using a Natural Sunscreen/ SPF

What does SPF do?

Perhaps you’re great about slathering SPF onto skin for beach outings, but do you forget to apply it on a daily basis? SPF is a critical component of healthy skin care, and should be a part of everyone’s personal care routine — no matter your age or skin type.

Our mineral sunscreens work to block damaging free radicals and UV radiation: the leading cause of premature aging. Wearing an SPF can greatly reduce chances of painful sun damage, signs of aging, and even skin cancer. So DO NOT SKIMP on your sunscreen!

WHEN:

How Often: Daily

AM or PM: Reapply as needed whenever the sun is out, or you are exposed to artificial light that emits UV radiation

HOW:

LOTION: Before sun exposure, apply half dollar sized amount to skin of face and neck. Massage gently into skin.

SPRAY: Do not spray directly onto face. Spray into hands and rub onto your face.

  • To ensure adequate sun protection, avoid spreading too thinly when applying

  • Shake well before use

  • Apply liberally 15 minutes before sun exposure

  • Reapply:

    • after 80 minutes of swimming or sweating

    • immediately after towel drying

    • at least every 2 hours

WITH: Clean fingertips (for spray formulas, hold 8 inches away from skin when applying)

Love our guides? Check out our guide for stress relief, finding matte lipstick guide, and how to choose natural hair care that’s right for you! Take a peep at our 100% PURE Beauty Blog for more!

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