Your Tote

Free USA Domestic Standard Shipping | CA/UK/EU Shipping

SEE OUR STATEMENT ON COVID-19 HERE

primary
https://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFW2.0/1CFPWFW2.0_Full_Coverage_Water_Foundation_Warm_2.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFW2.0/1CFPWFW2.0_Full_Coverage_Water_Foundation_Warm_2.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFW1.0/1CFPWFW1.0_Full_Coverage_Water_Foundation_Warm_1.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFW1.0/1CFPWFW1.0_Full_Coverage_Water_Foundation_Warm_1.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFN1.0/1CFPWFN1.0_Full_Coverage_Water_Foundation_Neutral_1.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFN1.0/1CFPWFN1.0_Full_Coverage_Water_Foundation_Neutral_1.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFC1.0/1CFPWFC1.0_Full_Coverage_Water_Foundation_Cool_1.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFC1.0/1CFPWFC1.0_Full_Coverage_Water_Foundation_Cool_1.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFW4.0/1CFPWFW4.0_Full_Coverage_Water_Foundation_Warm_4.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFW4.0/1CFPWFW4.0_Full_Coverage_Water_Foundation_Warm_4.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFC2.0/1CFPWFC2.0_Full_Coverage_Water_Foundation_Cool_2.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFC2.0/1CFPWFC2.0_Full_Coverage_Water_Foundation_Cool_2.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFW3.0/1CFPWFW3.0_Full_Coverage_Water_Foundation_Warm_3.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFW3.0/1CFPWFW3.0_Full_Coverage_Water_Foundation_Warm_3.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFN2.0/1CFPWFN2.0_Full_Coverage_Water_Foundation_Neutral_2.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFN2.0/1CFPWFN2.0_Full_Coverage_Water_Foundation_Neutral_2.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFW5.0/1CFPWFW5.0_Full_Coverage_Water_Foundation_Warm_5.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFW5.0/1CFPWFW5.0_Full_Coverage_Water_Foundation_Warm_5.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFC3.0/1CFPWFC3.0_Full_Coverage_Water_Foundation_Cool_3.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFC3.0/1CFPWFC3.0_Full_Coverage_Water_Foundation_Cool_3.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFO3.0/1CFPWFO3.0_Full_Coverage_Water_Foundation_Olive_3.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFO3.0/1CFPWFO3.0_Full_Coverage_Water_Foundation_Olive_3.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFN3.0/1CFPWFN3.0_Full_Coverage_Water_Foundation_Neutral_3.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFN3.0/1CFPWFN3.0_Full_Coverage_Water_Foundation_Neutral_3.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFN4.0/1CFPWFN4.0_Full_Coverage_Water_Foundation_Neutral_4.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFN4.0/1CFPWFN4.0_Full_Coverage_Water_Foundation_Neutral_4.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFO4.0/1CFPWFO4.0_Full_Coverage_Water_Foundation_Olive_4.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFO4.0/1CFPWFO4.0_Full_Coverage_Water_Foundation_Olive_4.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFW6.0/1CFPWFW6.0_Full_Coverage_Water_Foundation_Warm_6.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFW6.0/1CFPWFW6.0_Full_Coverage_Water_Foundation_Warm_6.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFW7.0/1CFPWFW7.0_Full_Coverage_Water_Foundation_Warm_7.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFW7.0/1CFPWFW7.0_Full_Coverage_Water_Foundation_Warm_7.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFC4.0/1CFPWFC4.0_Full_Coverage_Water_Foundation_Cool_4.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFC4.0/1CFPWFC4.0_Full_Coverage_Water_Foundation_Cool_4.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFN5.0/1CFPWFN5.0_Full_Coverage_Water_Foundation_Neutral_5.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFN5.0/1CFPWFN5.0_Full_Coverage_Water_Foundation_Neutral_5.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v27/products/1CFPWFW8.0/1CFPWFW8.0_Full_Coverage_Water_Foundation_Warm_8.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v27/products/1CFPWFW8.0/1CFPWFW8.0_Full_Coverage_Water_Foundation_Warm_8.0_Swatch

Fruit Pigmented® Full Coverage Water Foundation

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Offers flawless full coverage with a satin, lightly dewy finish.
794 reviews

Select a color:

Warm 2.0
Warm 1.0
Neutral 1.0
Cool 1.0
Warm 4.0
Cool 2.0
Warm 3.0
Neutral 2.0
Warm 5.0
Cool 3.0
Olive 3.0
Neutral 3.0
Neutral 4.0
Olive 4.0
Warm 6.0
Warm 7.0
Cool 4.0
Neutral 5.0
Warm 8.0
$41.00 Wishlist

Watch Our Videos

Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
Shop Community Looks

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Reviews & Testimonials
Customer Reviews
4.6 Based on 794 Reviews
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • color
  • skin
  • coverage
  • face
  • finish
  • foundation
  • makeup
  • ingredients
  • foundations
  • shade
A 100% PURE Customer
TH
04/04/2020
Tierney H.
United States United States
Favorite Foundation

I have tried nearly all of 100% pure's foundations and this one is by far my favorite. It covers so well and feels so light on my face. My skin is normal to oily so I usually follow up with the bamboo blur powder, especially in the summer time.

KH
04/03/2020
Kristin H.
United States United States
Great foundation!

Love this foundation, it covers but doesn't feel heavy!

JA
04/02/2020
Josie A.
United States United States
Best foundation

Best foundation I’ve tried from 100% Pure. I have normal to dry skin that’s really sensitive and this is the only foundation I’ve tried that leaves a nice complexion and doesn’t cause breakouts. Please never change the formula! I have yellow undertones so finding a matching shade is always difficult for me but the Warm 3.0 is almost a perfect match.

RW
03/29/2020
Rebecca w.
United States United States
breathable

like how my skin breathes, perfect match.

NM
03/27/2020
Nicole M.
United States United States
LOVE this foundation!!

I think I found my life-long foundation! I've used all types and they either break me out or don't go on smoothly. This one is clean and goes on like a dream. The color (warm 2.0) is also perfect! I'm 2N in Charlotte Tilbury btw (the most recent foundation I bought that's a great match but not clean)

USE IT WITH

Continue Shopping →

Scroll Up