Your eyes can be one of your most striking and attractive features, so it pays to draw attention to your biggest assets. A well chosen, well-applied eye shadow can make all the difference to your overall look (and will be sure to attract admiring glances all day long)! Our natural eye shadow, like all of our products here at 100% PURE®, gives you all the benefits of this versatile beauty product.
Our awesome eye shadows provide a smooth, velvety finish that will leave your delicate eyelids feeling soft, moisturized and nourished with the finest ingredients from nature. Vitamins, antioxidants and healthy nutrients are just some of the beneficial additions to our products, without the chemical preservatives and synthetic additives present in so many other cosmetics.
Whatever your tastes or fave colors, you’ll be sure to find something that perfectly matches your personality in our wide range of eye shadows. Easy to apply, blend and layer--and colored with fresh smelling fruit and vegetable pigments--what’s not to love? Have a browse now; we’re sure you’ll find the perfect addition to your beauty regimen!
Dreamy makeup palette inspired by mythical mermaids, pink-cloud sunsets, and the sun's reflection on emerald ocean waves. Includes eyeshadows, blush, and luminizer colored from vitamin rich fruit and vegetable pigments -- not synthetic dyes. Palette includes:
Siren: Rich, bronze-coral luminescent powder
Coral: Earthy, coral-pink blush with faint bronze shimmer
Shell: Warm gold eye shadow with moss-green undertone
Sea Glass: Light forest green eye shadow with subtle gold undertone
Star Fish: Charcoal-purple eye shadow with chocolate undertone
Bold and beautiful makeup palette featuring soft, smokey, and glimmery tones; versatile enough to serve both edgy and classic makeup looks. Includes eyeshadows, blush, and luminizer colored from vitamin rich fruit and vegetable pigments -- not synthetic dyes. Palette includes:
Acoustic: Pale pink luminiscent powder with pearly shimmer
Sold Out: Bright, berry-plum blush
Boyfriend's Band: Pure white, pearlescent eye shadow
Private Show: Bronze, milk chocolate eye shadow with rosy undertone
Unplugged: Matte black eye shadow with flecks of superfine silver glitter
Soft and seductive makeup palette featuring stunning shades for sultry eyes, flushed cheeks, and radiant shimmer. Includes eyeshadows, blush, and luminizer colored from vitamin rich fruit and vegetable pigments -- not synthetic dyes. Palette includes:
Sexy: Soft baby pink luminescent powder with pearly shimmer
Allure: Warm, pink-coral blush
Risque: Peachy-beige eye shadow with pearlescent shimmer
Provocateur: Pale purple eye shadow with silver undertone
Cat Eyes: Midnight purple eye shadow with charcoal undertone and flecks of silver sparkle
Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows.
The cruelty-free eye shadow brush can wedge into the tiniest creases to blend and soften any edges. The long handle keeps your hand far from your face, allowing you to see exactly where you are applying.
This vegan brush is fashioned with a small, bulb-shaped tip to effortlessly blend your favorite fruit-pigmented eyeshadows. Soft bristles grab formula and redistribute into crease, inner corner or brow bone as desired.
This vegan shader brush is perfect for applying your favorite fruit-pigmented eye shadows. Flat, dense bristles cleanly pick up and distribute formulas without fallout, for maximum color application. Can also be used to apply concealer to delicate areas with gentle precision.