Your Tote
Online Store Cart

Donate Hand Sanitizer

We'll ship it to people in need!

Free USA Domestic Shipping on $50+ | CA/UK/EU Shipping

Due to increased safety precautions, there are delays in shipping. Our delivery options are currently limited to standard shipping only.


Brightening Serum 0.3oz

  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.
39 reviews
$16.00 Wishlist

Try at home for 7 days. Powered by
Learn More
    • For All Skin Types

    Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice, and strawberry.

    Apply after cleanser and toner, before moisturizer and SPF. For PM use only.
    0.3 fl oz / 8 ml
    Made in United States
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Vitamin C
    Vitamin C
    Vitamin C brightens, boosts collagen and elastin production.
    Product Page Key Ingredients: Lemon
    Lemon naturally brightens skin.
    Product Page Key Ingredients: Bearberry
    Bearberry protects against sun spots and free radical damage.
    Product Page Key Ingredients: Licorice Root
    Licorice Root
    Licorice root soothes and brightens skin.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.

    Complete list of ingredients:

    Ingredients: Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol), Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) * Certified Organic

    Ingredient Glossary

Brightening Serum 0.3oz
by Pure Community
Shop Community Looks

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

Reviews & Testimonials
Customer Reviews
4.6 Based on 39 Reviews
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • products
  • acne scars
  • skin
  • serum
  • experience
  • face
  • complexion
  • glow
  • size
  • tube
United States United States
Thumbs up �

Will order the larger size.

Meagan M.
United States United States
So far so good

Goes on smoothly and is gentle on my skin. I need to use it longer to see some more changes to my skin.

Meagan M.
United States United States
So far so good

Goes on smoothly and is gentle on my skin. I need to use it longer to see some more changes to my skin.

Sandra K.
United Kingdom United Kingdom
A MUST have Ladies!

I am very sceptical when it comes to nature products that really work as hard a chemical ones but obviously without the harm to your skin and body. This brand overall and this product is a massive shock! A positive one! I felt in love so much with it! Had plenty of brown dark marks on my face from breakouts and the skin overall was reddish yellow tone now it is all in the past, my skin has beautiful glow, even yellow tone no red in it at all and all the small brown marks has disappeared and deep ones are very light after using this sample for second week. Definitely buying a full size version ❤️❤️❤️

United States United States
Great citrus scent and texure

Smells like citrus, one of my favorite scents. Light serum with great texture, although more of a day serum than night. This one helps on combination skin however, for very dry skin you might need a more saturating formula, oiler I am thinking. So far every product has been good over the 10+ years I've shopped 100% Pure, love the store in LA, which sadly I believed closed. That was an experience with amazing customer service. Anyways, I do feel that my cheeks look slightly brighter actually using this serum. Use a tad bit only, these products are meant to be used sparingly as the are high quality and not watered down. Great price. Also, a bit of advice I've noticed myself using serums is to wait 10 minutes and you will get better moisturized skin after applying facial moisturizer. Each product can absorb better in between next step; sunscreen, make up primer etc. You actually wound up using less of your beauty staples as each of them work more efficiently and satisfy your skin needs better.


Continue Shopping →

Scroll Up

Try At Home

Try At Home For 7 Days

Take 7 days after delivery to decide what you'd like to keep. Just pay $2.99 to Try At Home.

Pay Later

We’ll place a hold on your card for the full order amount for the duration of your trial. You’ll be charged for the items you decide to keep.

Easy Returns

Don’t love it? Follow our easy return instructions. Restocking fee may apply.

Final sale, discontinued items, and gift sets are not available for Try At Home.

Powered by TryNow