Fruit Pigmented® Ultra Lengthening Mascara

$28
5165 reviews
This dark mascara lengthens and separates lashes without clumping, smudging, or flaking. It also coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA
Color:
Blueberry

137

Black Tea

47

Blackberry

47

Dark Chocolate

1342

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Love it or your money back.

BACKED BY NUMBERS
100%
  • The mascara was easy to apply.
94%
  • The mascara enhanced the appearance of my lashes.
91%
  • The mascara didn't flake off throughout the day.
  • The mascara lengthened the look of my lashes.

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Customer Reviews
4.5 Based on 5,165 Reviews
5 ★
72% 
3721
4 ★
13% 
697
3 ★
7% 
353
2 ★
4% 
193
1 ★
4% 
201
Customer Photos
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A 100% PURE Customer
JB
01/12/2018
Jennifer B.
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle W.
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

KH
03/27/2024
Katharinr H.
United States United States

Quality product

I love the smell of the blueberry, it feels so nice to be using something so natural. Such a pretty container, too. It’s not as thick as my old mascara but looks more natural, I think.

A
03/24/2024
Aly
United States United States

Lashes look great

Love how it thickens lashes and smells great!

SW
03/19/2024
SARA W.
United States United States

Best mascara at 100% Pure

Clean ingredients, smells great, easy to wash off, but doesn't flake off! I used to have a terrible gluten/wheat sensitivity and couldn't use this for YEARS. So happy my gut is healing and I can now use this without eye irritations � I prefer this over their other mascara.

100% PURE Fruit Pigmented® Ultra Lengthening Mascara Review