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1CMBL7G_primary
2951

Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
$26.00 Wishlist

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate

Complete the package

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$32.00 Added!

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Poppy

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Fruit Pigmented® Cocoa Butter Matte Lipstick:: Cassia

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Luminous Primer

Reviews & Testimonials

Customer Reviews

4.5 Based on 2951 reviews
5 ★
72% 
2117
4 ★
14% 
403
3 ★
7% 
221
2 ★
3% 
100
1 ★
4% 
110
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A 100% PURE Customer
JB
01/12/2018
Jennifer B
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle Williams
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

J
06/19/2019
Jessica

Obsessed !! I have the black tea shade

I LOVE this mascara!!!! It smells amazing and I love that it actually nourishes my eyelashes instead of hurting them. I have long eyelashes but they stick straight out. This mascara + a good eyelash curler do a fantastic job at lengthening and keeping my lashes curled.

M
06/18/2019
Mallory

Amazing!

I was nervous about trying a clean mascara - I hadn’t heard the greatest things about them. But I was blown away with this one! It is absolutely lengthening, I was shocked how well it compared to the Lancôme mascara I was using before this. I can see where it could get a little clumpy, but I just make sure to wiggle my brush and comb through slowly. It also smells delicious!

M
06/14/2019
msp2214

A Little Dry, But Pretty!

This was a little drying for me and tended to clump easily. I spoke to a brand rep and they think I got a defective product. It is very pretty, however, if I put on very carefully. Will be trying a new tube free of charge to see if it is less dry. Thank you 100% Pure for the quick response and trying to correct this issue!

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