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Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
4351 reviews

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate
Quantity 0.35 oz /10g
$26.00
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Reviews & Testimonials
Customer Reviews
4.5 Based on 4350 Reviews
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A 100% PURE Customer
JB
01/12/2018
Jennifer B.
Atlanta, GA
The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle W.
Mount Laurel NJ
My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

KF
04/21/2021
Karen F.
United States United States
The only mascara you'll ever need!

This is the only mascara that I use now and ever will. I love using it in the color Black Tea. It really lengthens and stays put all day in Texas humid weather!

A
04/20/2021
Anneliese
United States United States
Good buildable mascara

Very natural looking at first, but can be buildable to create longer thicker lashes. My only critique is that it doesn’t curl my lashes as well as my other non natural brands do, but I can use an eye lash curler for that. Overall, it’s by far the best natural mascara I’ve tried!

DS
04/20/2021
Deanna S.
United States United States
Great mascara

Best smelling mascara

Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.