×

To redeem your Purist Perks in the mobile app, simply log into your account and redeem your reward voucher and then copy and paste your discount code in the mobile app! Contact customerservice@ puritycosmetics.com for any assistance

Fruit Pigmented® Ultra Lengthening Mascara – 100% PURE
Your Tote
Currently unavailable to ship to the UK.
primary
https://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1593734453/products/1CM-PARENT/1CM-PARENT_FP_Ultra_Lengthing_Mascara_SwatchOnSkinhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594168064/products/1CM-PARENT/1CM-PARENT_FP_Ultra_Lengthing_Before_Afterhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1595628055/products/1CM-PARENT/1CM-PARENT_FP_Ultra_Lengthing_Mascara_Editorialhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2021-nl/l_Badges:badges,w_0.3,y_0.0,x_0.34,fl_relative,pg_name:2019-certclean-mascara/v1594159346/products/1CMBL7G/1CMBL7G_FP_Ultra_Lengthing_Mascara_Blueberry_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594159405/products/1CMBL7G/1CMBL7G_FP_Ultra_Lengthing_Mascara_Blueberry_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2021-nl/l_Badges:badges,w_0.3,y_0.0,x_0.34,fl_relative,pg_name:2019-certclean-mascara/v1594159040/products/1CMBT7G/1CMBT7G_FP_Ultra_Lengthing_Mascara_BlackTea_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594159067/products/1CMBT7G/1CMBT7G_FP_Ultra_Lengthing_Mascara_BlackTea_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2021-nl/l_Badges:badges,w_0.3,y_0.0,x_0.34,fl_relative,pg_name:2019-certclean-mascara/v1594159712/products/1CMBLA7G/1CMBLA7G_FP_Ultra_Lengthing_Mascara_Blackberry_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594159738/products/1CMBLA7G/1CMBLA7G_FP_Ultra_Lengthing_Mascara_Blackberry_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2021-nl/l_Badges:badges,w_0.3,y_0.0,x_0.34,fl_relative,pg_name:2019-certclean-mascara/v1594159926/products/1CMDC7G/1CMDC7G_FP_Ultra_Lengthing_Mascara_Dark_Chocolate_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594159978/products/1CMDC7G/1CMDC7G_FP_Ultra_Lengthing_Mascara_Dark_Chocolate_Swatch
4487 reviews

Fruit Pigmented® Ultra Lengthening Mascara

This dark mascara lengthens and separates lashes without clumping, smudging, or flaking. It also coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate
$26
Quantity 0.35 oz /10g
$26
Wishlist

Reviews & Testimonials

Customer Reviews
4.5 Based on 4,486 Reviews
5 ?
72% 
3232
4 ?
13% 
595
3 ?
7% 
308
2 ?
4% 
175
1 ?
4% 
176
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
A 100% PURE Customer
JB
01/12/2018
Jennifer B.
Atlanta, GA
The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle W.
Mount Laurel NJ
My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

CJ
10/13/2021
Carole J.
United States United States
The best Mascara!

I love this mascara and have been using it for the last few years and cannot say enough about it! Really great, like all 100% pure products

EA
10/11/2021
ERin a.
United States United States
Love this

Love this mascara. It is not overly wet so does not make a mess and lasts all day long.

N
10/09/2021
Nirel
United States United States
The only mascara I buy — love it!!!

I’ve been wearing this mascara for the past few years, and I absolutely love it. It smells nice and natural, like berries. It looks great, stays on all day / night, and most importantly is made of quality ingredients that are non-toxic, natural, good for me and good for the earth. I am very happy with it and will repurchase and recommend.

Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
Shop Community Looks

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Scroll Up
Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.