- For All Skin Types
Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.Shade ChartBlueberryA deep denim blue.Black TeaIs a midnight black.BlackberryA deep, neutral purple.Dark ChocolateA deep, cocoa brown.DirectionsHolding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.Size0.35 oz /10gSourceMade in USA
Every ingredient we use is beneficial, here are a few:Black TeaBlack Tea clarifies skin and fights free radical damage.Vitamin E (Tocopherol)Vitamin E restores and protects from free radical damage.Oat ProteinOat Protein conditions hair and skin.Wheat ProteinWheat Protein strengthens and replenishes nutrients.Provitamin B5Provitamin B5 moisturizes and strengthens.
Complete list of ingredients:Camellia Sinensis Leaf Extract (Organic Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract) *Certified Organic
Natural ingredients may vary in color and consistency
- The mascara was easy to apply.
- The mascara enhanced the appearance of my lashes.
- The mascara didn't flake off throughout the day.
- The mascara lengthened the look of my lashes.
In The Press
The Best All-Natural Makeup to Try If You’re New to Clean Beauty
17 organic makeup brands to shop if you want to make the switch to clean beauty
10 Natural Mascaras to Suit Your Lash Needs
The Absolute Best Mascaras On the Market for Every Lash Look
Amazon Has A Hidden Indie Beauty Section You NEED To Know About
15 items you should get right now from Dermstore's epic Friends and Family sale
Reader's Digest (online)
50 of the Most Popular Holiday Gifts Ordered on Amazon
59 Random Products On Amazon That Are Straight Fire
53 Christmas Gifts Your Teen Will Actually Love
CLEAN BEAUTY AWARDS
The Good Trade
10 Natural & Organic Makeup Brands Your Face Will Love You For
Here Are The Best Beauty Looks From The Grammys Red Carpet
Anna Kendrick's 100% Pure Red Carpet Makeup
We Tried It: Trying to Go Totally Green for a Week, from Zero Waste Takeout to Scrubbing my Tub with a Grapefruit
Read Our Blog
3 Tips for Full, Long Lashes
Try these tips for naturally fuller, longer lashes! Posted on February 21, 2020 Written by: 100% PURE ® We’re in the mood to celebrate our biggest b...
The Best Lengthening Mascara Is Made With Tea
Learn more about our best-selling lash lengthening mascaras, plus tips and tricks for applying Updated on September 2, 2018 Written by: 100% PURE® Me...
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
- black tea
The BEST Mascara
I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!
My most Favorite Mascara Ever!
This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.
Been looking for a safe mascara since Aveda stopped carrying theirs. Happy to have found this one. It goes on smoothly without clumping, doesn’t flake and washes off easily.
Will buy again!!!
Love this mascara!! It lengthens, doesn’t clump, washes off nicely, and smells amazing.
Hi Kelly Thank you for sharing your feedback about our service. Have a great day !!
Nice color choices (I've tried them all). They give a subtle hint of color without being overbearing. They also have a nice scent. Who knew that one could appreciate the smell of their mascara?! Doesn't smudge like the other one does and if I could give more than 5-stars for the non-toxic ingredient list, I would! Recently I went to the mall looking for a mascara and looked at other several other brands that were supposedly "natural." When I read the ingredient lists, I was shocked that I couldn't find any I'd feel comfortable wearing. All of them had questionable items inside. Thank you 100% Pure for offering products that are non-toxic and also work well!