Fruit Pigmented® Full Coverage Water Foundation

$48
1587 reviews
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Neutral 1.0

46

Cool 1.0

95

Warm 1.0

479

Warm 2.0

0

Neutral 2.0

46

Warm 3.0

0

Warm 4.0

12

Cool 2.0

50

Warm 5.0

32

Olive 3.0

32

Cool 3.0

0

Neutral 3.0

0

Warm 6.0

254

Olive 4.0

7

Neutral 4.0

284

Warm 7.0

180

Cool 4.0

455

Warm 8.0

277

Neutral 5.0

270

or 4 interest-free payments of $12.00 with Klarna Logo

Love it or your money back.

    • For Normal, Dry Skin Types
    • Made in USA
    • Full Coverage
    • Dewy Finish
    WHAT IT IS: Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Dewy
    Shade Chart
    1cfpwfn1-0_swatch
    Neutral 1.0
    Fair with neutral undertone
    1cfpwfc1-0_swatch
    Cool 1.0
    Fair with cool undertone
    1cfpwfw1-0_swatch
    Warm 1.0
    Fair with warm undertone
    1cfpwfw2-0_swatch
    Warm 2.0
    Fair with warm undertone
    1cfpwfn2-0_swatch
    Neutral 2.0
    Light with neutral undertone
    1cfpwfw3-0_swatch
    Warm 3.0
    Light with warm undertone
    1cfpwfw4-0_swatch
    Warm 4.0
    Light with warm undertone
    1cfpwfc2-0_swatch
    Cool 2.0
    Light with cool undertone
    1cfpwfw5-0_swatch
    Warm 5.0
    Medium with warm undertone
    1cfpwfo3-0_swatch
    Olive 3.0
    Medium with olive undertone
    1cfpwfc3-0_swatch
    Cool 3.0
    Medium with cool undertone
    1cfpwfn3-0_swatch
    Neutral 3.0
    Medium with neutral undertone
    1cfpwfw6-0_swatch
    Warm 6.0
    Tan with warm undertone
    1cfpwfo4-0_swatch
    Olive 4.0
    Tan with olive undertone
    1cfpwfn4-0_swatch
    Neutral 4.0
    Tan with neutral undertone
    1cfpwfw7-0_swatch
    Warm 7.0
    Dark with warm undertone
    1cfpwfc4-0_swatch
    Cool 4.0
    Dark with cool undertone
    1cfpwfw8-0_swatch
    Warm 8.0
    Deep with warm undertone
    1cfpwfn5-0_swatch
    Neutral 5.0
    Deep with neutral undertone
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: Dot this high-coverage foundation onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Acai Berry
    Acai Berry
    Acai Berry heals and protects with antioxidants.
    Product Page Key Ingredients: Alpha Lipoic Acid
    Alpha Lipoic Acid
    Alpha Lipoic Acid lessens signs of aging.
    Product Page Key Ingredients: Grape
    Grape
    Grape fights signs of aging with resveratrol.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    Product Page Key Ingredients: Aloe
    Aloe
    Aloe heals and recovers.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis Leaf (Organic Aloe Juice)*, Rice Starch, Extracts of Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Daucus Carota (Carrot) Sativa Root Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean) and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Zinc Oxide, Plant Cellulose, Coffee Bean, Sunflower Lecithin, Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (Red Wine Resveratrol), Alpha Lipoic Acid, Tocopherol (Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Extracts of Rosmarinus (Rosemary) Officinalis Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thymus) Flower/Leaf Extract, Vegetable Glycerin, Lonicera Caprifolium (Japanese Honeysuckle), Silica, Turmeric, Bamboo Charcoal, Indigo Oil * Certified Organic

    Natural ingredients may vary in color and consistency

    Ingredient Glossary

  • What does "full coverage" mean in a foundation?

    Full coverage foundation is designed to conceal imperfections, redness, and discolorations, providing an even skin tone and a flawless look.

    How do superfruit oils benefit the skin?

    Superfruit oils, such as pomegranate and açai, nourish the skin, promote hydration, and offer antioxidant protection against environmental stressors.

    Why choose a water-based foundation?

    Water-based foundations feel lightweight, are hydrating, and offer a natural finish, making them ideal for normal to dry skin types.

    How does a dewy finish benefit dry skin?

    A dewy finish imparts a radiant glow, making dry skin appear more hydrated, luminous, and healthy.

    Why are antioxidants like green tea important in makeup products?

    Antioxidants, like green tea, protect skin from free radicals and environmental damage, promoting skin health and longevity.

    How do red wine resveratrol and alpha lipoic acid enhance the anti-aging benefits of this Foundation?

    Red wine resveratrol and alpha lipoic acid are potent antioxidants that combat signs of aging, boost skin's defense mechanisms, and promote a youthful, radiant complexion.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.5 Based on 1,588 Reviews
5 ★
72% 
1141
4 ★
15% 
237
3 ★
7% 
104
2 ★
3% 
54
1 ★
3% 
52
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • foundation
  • skin
  • coverage
  • color
  • shade
  • face
  • ingredients
  • finish
  • makeup
  • primer
TV
03/27/2024
Teresa V.
United States

Foundation review

I’m really waiting for the number five medium in this product to come in and be able to order it. I ordered this and it was way too dark. I was hoping to be able to use it while waiting for the one I normally want. Please notify me when the natural number five is available again.

MS
03/26/2024
Mena S. Fakhr
United States United States

Really love it!

Thank you, I've been looking for a more natural foundation / concealer now that I'm trying to get pregnant... and this is perf! Smooth and dewy, but not to the point of where it looks too shiny or oily :D I'm very happy with the overall look

PH
03/25/2024
Pamela H.
United States United States

Love it!

I love this foundation! It's so clean, but with good coverage. I've searched high and low, and found your foundation without titanium dioxide!

A 100% PURE Customer
KO
03/22/2024
Kay O.
United States United States

Love this!

This foundation is a mainstay for me. I have extremely sensitive skin and this causes no sensitivity issues. I love the feel and texture and it goes on so smoothly. The color selection allows me to either match my natural complexion or go a little deeper when necessary. This is a beautifully designed product!

J
03/21/2024
Jocelyn
United States United States

Love it

I bought this foundation, love how it feels and goes on just I did not get the right color… I love it though!