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BB Cream
1723 reviews

BB Cream

Moisturizing face coverage makeup gives you a glowing, flawless, illuminated complexion. Thicker formula to better conceal texture imperfections with buildable medium to full coverage. Dewy finish with thousands of light reflective pigments for a blurred, incandescent glow.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free

Select a color:

10 Luminous
20 Aglow
30 Radiance
Quantity 1 fl oz / 30 ml

Your favorite shade is sold out?

    • For Normal, Dry Skin Types

    This cruelty-free BB cream's hydrating formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

    Shade Chart
    10 Luminous
    Light with warm undertone
    20 Aglow
    Medium with warm undertone
    30 Radiance
    Tan with warm golden undertone
    With clean fingers, apply a few drops to the face and neck. Blend and buff into skin with a kabuki brush or damp makeup sponge for best results.
    1 fl oz / 30 ml
    Made in Italy
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe Juice) Leaf Extract, Centaurea Cyanus (Cornflower) Flower Water, Zinc Oxide, Caprylic/Capric Triglyceride (Derived from Coconut Oil), Sorbitan Sesquioleate (Derived from Sugar), Glycerin, Stearic Acid (Derived from Coconut), Silica, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Stearate (Derived from Salt), Mica (Mineral), Sodium Phytate (Sodium Salt from Plant Seeds), Xanthan Gum (Non GMO), Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Vaccinium Myrtillus (Bilberry) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol (Derived from Rice Bran-Non GMO), Benzyl Alcohol (Plant derived), Dehydroacetic Acid, Potassium Sorbate (Salt of Sorbic Acid), Sorbic Acid (Derived from Sugar) May contain: Iron Oxides, (Non-Nano) Titanium Dioxide

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

  • What is a BB cream and how is it different from a foundation?

    A BB cream, short for "Blemish Balm" or "Beauty Balm", provides light to medium coverage with added skincare benefits, often including hydration, SPF, and antioxidants. It's a hybrid between makeup and skincare, whereas a foundation primarily focuses on skin coverage.

    How does a BB cream benefit dry skin?

    BB creams, especially those formulated for dry skin, contain hydrating ingredients that moisturize and nourish, preventing flakiness and dry patches.

    Is a luminous or dewy finish suitable for all skin types?

    While a dewy finish provides a radiant glow ideal for normal to dry skin types, those with oily skin may prefer a matte finish to reduce the appearance of shine.

    How do light-reflective mineral pigments enhance skin appearance?

    Light-reflective mineral pigments scatter light, reducing the appearance of imperfections and giving skin a soft, glowing effect.

    What benefits do aloe, shea, and vitamin E offer in the BB Cream?

    Aloe soothes and hydrates, shea moisturizes and provides a barrier against environmental stressors, while vitamin E offers antioxidant protection and skin nourishment.

BB Cream
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

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United States United States

I love this BB cream but wish there were more colors

I really love this BB Cream but with my fair skin the lightest color seems too dark on me. I have blonde hair, blue eyes and light neutral skin. Are you coming out with more colors? It's really a great product.

Jaci V.
United States United States

new to me product

I like the lighter coverage it gives me, though I did find it a bit viscous. I'm having to mix it with a touch of moisturizer to get it blend and spread well. Still loving it though!

United States United States

Simply the Most Versatile!

I just LOVE this BB Cream! It is great for a sheer coverage dewy look, but I personally like to mix it with my foundation (which also allows me to customize my shade throughout the year), for a super flawless look! I then set it with the Bamboo Blur Powder and its PERFECTION. I have been using these products for over a decade now and wouldn't change a thing. LOVE, LOVE, LOOOOOOVVVVVVVVVVVVVEEEEEEEEEEEEE!!!!!!!!!!!!!!! <3

United States United States

Great product

It’s the best bb cream I’ve ever tried. Good coverage.

United States United States

Love it!!!

This BB Cream feels amazing and leaves my skin feeling soft and glowing. I love the ingredients and not having to worry about what I'm putting on my skin! Would definitely buy again!


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