- For All Skin Types
Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.Shade ChartBlack TeaA midnight black.BlackberryA deep, neutral purple.Dark ChocolateA deep, cocoa brown.DirectionsHolding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.Size.35 oz / 10gSourceMade in USA
Every ingredient we use is beneficial, here are a few:SeaweedSeaweed conditions with essential nutrients.Provitamin B5Provitamin B5 moisturizes and strengthens.Maracuja OilMaracuja Oil nourishes with essential fatty acids.Vitamin E (Tocopherol)Vitamin E restores and protects from free radical damage.Green TeaGreen Tea tones and protects with antioxidants.
Complete list of ingredients:Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin. May Contain Iron Oxides. * Certified Organic
Natural ingredients may vary in color and consistency
- The mascara was easy to apply.
- The mascara didn't flake off throughout the day.
- The mascara didn't irritate my eyes.
- The mascara enhanced the appearance of my lashes.
In The Press
6 Best Vegan Makeup Products You’ll Love Whether You’re Vegan Or Not.
8 Cruelty-Free Non-Toxic Beauty Products You Need Right Now
Clean Beauty Brand 100 Percent Pure Donates Food to Shelter Dogs
Read Our Blog
3 Tips for Full, Long Lashes
Try these tips for naturally fuller, longer lashes! Posted on February 21, 2020 Written by: 100% PURE ® We’re in the mood to celebrate our biggest b...
From Leaf to Lash: How the Best Natural Mascara Is Made
From Leaf to Lash: How the Best Natural Mascara Is Made Posted on February 22, 2018 Written by: 100% PURE® Did you know that many of the so-called ‘b...
I’ve been using this mascara a long time. I have very sensitive dry eyes and I love the way it smells and natural ingredients. Occasionally it ends up on my lower lids but that may be because I’m always using eye drops. I highly recommend it
Love this Mascara! My eyelashes look long and full. Best Mascara I've ever used.
Love the Mascara
Always a great experience. Thanks
I will definitely be buying again! I love how natural it is! The only thing I will say is that it sometimes will leave a little bit of black under my eye but it doesnt bother me that much I just get a Q-tip and clean it up! Other than that I love it! :)
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.