×

To redeem your Purist Perks in the mobile app, simply log into your account and redeem your reward voucher and then copy and paste your discount code in the mobile app! Contact customerservice@ puritycosmetics.com for any assistance

Your Tote
primary
https://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1593734453/products/1CM-PARENT/1CM-PARENT_FP_Ultra_Lengthing_Mascara_SwatchOnSkinhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594168064/products/1CM-PARENT/1CM-PARENT_FP_Ultra_Lengthing_Before_Afterhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1595628055/products/1CM-PARENT/1CM-PARENT_FP_Ultra_Lengthing_Mascara_Editorialhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2021-nl/l_Badges:badges,w_0.3,y_0.0,x_0.34,fl_relative,pg_name:2019-certclean-mascara/v1594159346/products/1CMBL7G/1CMBL7G_FP_Ultra_Lengthing_Mascara_Blueberry_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594159405/products/1CMBL7G/1CMBL7G_FP_Ultra_Lengthing_Mascara_Blueberry_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2021-nl/l_Badges:badges,w_0.3,y_0.0,x_0.34,fl_relative,pg_name:2019-certclean-mascara/v1594159040/products/1CMBT7G/1CMBT7G_FP_Ultra_Lengthing_Mascara_BlackTea_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594159067/products/1CMBT7G/1CMBT7G_FP_Ultra_Lengthing_Mascara_BlackTea_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2021-nl/l_Badges:badges,w_0.3,y_0.0,x_0.34,fl_relative,pg_name:2019-certclean-mascara/v1594159712/products/1CMBLA7G/1CMBLA7G_FP_Ultra_Lengthing_Mascara_Blackberry_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594159738/products/1CMBLA7G/1CMBLA7G_FP_Ultra_Lengthing_Mascara_Blackberry_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2021-nl/l_Badges:badges,w_0.3,y_0.0,x_0.34,fl_relative,pg_name:2019-certclean-mascara/v1594159926/products/1CMDC7G/1CMDC7G_FP_Ultra_Lengthing_Mascara_Dark_Chocolate_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1594159978/products/1CMDC7G/1CMDC7G_FP_Ultra_Lengthing_Mascara_Dark_Chocolate_Swatch
4562 reviews

Fruit Pigmented® Ultra Lengthening Mascara

This dark mascara lengthens and separates lashes without clumping, smudging, or flaking. It also coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate
$26
Quantity 0.35 oz /10g
$26
Wishlist

Reviews & Testimonials

Customer Reviews
4.5 Based on 4,561 Reviews
5 ★
72% 
3286
4 ★
13% 
606
3 ★
7% 
313
2 ★
4% 
177
1 ★
4% 
179
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • mascara
  • lashes
  • eyes
  • ingredients
  • color
  • smell
  • chocolate
  • black tea
  • chemicals
  • length
A 100% PURE Customer
JB
01/12/2018
Jennifer B.
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle W.
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

VS
01/20/2022
Veronica S.
United States United States

Good mascara

I started using this a few months ago when I switched from toxic makeup. When I first apply it, it lengthens my lashes however it doesnt keep the volume throughout the day I will have to keep reapplying bc my lashes will droop. Overall I still think it's great because it's 100% pure ingredients. and I don't mind putting more on. It doesn't ever clump and it gives a nice natural look.

MS
01/19/2022
Melanie S.
United States United States

100% Pure Mascara is pure!

I was using another mascara and it caused red patches under my eyes - red and dry! I wasn’t sure at first what was creating this and finally decided to switch Mascaras. The first time I used it the red patches were gone and my eyes were not red and swollen. It is truly pure!

A 100% PURE Customer
MJ
01/18/2022
Maile J.
United States United States

Probably just not what I’m used to

The mascara SMELLS AMAZING but I did not see the same volumizing and lengthening effects as my typical mascara.

Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
Shop Community Looks

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Scroll Up