Give your skin the illuminating glow it deserves with 100% PURE™ natural skin lightening and brightening products. As with all of our natural skincare products, our natural skin brightening brigade will help cleanse and detoxify your skin while replenishing it with the essential vitamins and nutrients it needs to glow. Your fresh, luminous skin will radiate through your natural makeup application, or glow all on its own for that gorgeous “au naturel” look you’ve always dreamed of.
Brightening Products
Our Vitamin C Serum is a powerhouse of skin illumination. Infused with the richness of vitamin C, it works tirelessly to brighten and firm your skin. This serum is perfect for evening out skin tone and reducing the appearance of dark spots and sun damage, giving you a naturally vibrant glow.
Exfoliate your way to brighter skin with our Acai Pulp Facial Scrub. Packed with the goodness of acai berries, this scrub gently removes dead skin cells, revealing a smoother, more radiant complexion. It's ideal for refreshing your skin and preparing it for the benefits of our brightening treatments.
The Brightening Serum is a must-have in your skin radiance regimen. Formulated with a blend of natural ingredients, it targets dullness and uneven skin tone, leaving your skin looking visibly brighter and more youthful.
Our Fermented Rice Water Toner is a unique addition to your skincare routine. Known for its skin-brightening properties, fermented rice water helps to improve skin clarity and texture, enhancing your skin's natural luminosity.
To complement your daytime routine, our Multi-Vitamin + Antioxidants Potent PM Serum works overnight to rejuvenate your skin. Rich in vitamins and antioxidants, it repairs, nourishes, and brightens your skin as you sleep, ensuring you wake up to a refreshed and radiant complexion.
Do you know what pairs wonderfully with bright, luminous skin? Gorgeous makeup. And the 100% PURE™ lineup of face makeup and eye makeup is what dreams are made of. From silky-smooth natural foundations and eyebrow makeup to dreamy eye creams designed to revitalize your eyes, you’ll find everything you need for your best skin ever at 100% PURE™.
Vitamin C, niacinamide, licorice, fermented rice water (sake) and fruit acids are some of the best-known natural brighteners. They help skin look more even and glowing over time. Our Vitamin C Serum uses stabilized vitamin C in soothing aloe gel, and the Fermented Saké Glow Brightening Serum uses fermented rice water for a brighter, more hydrated look.
How long does it take for a brightening serum to work?
Most people start to see a brighter look within a few weeks, and more even-looking tone after one to three months of daily use. Skin renews itself slowly, so steady use matters more than strength. Wearing sunscreen every day helps your results last. Our Brightening Serum uses sake and fruit acids for a refreshed, radiant look.
What is the best product for dark spots?
Look for a serum made for dark spots and use it every day, along with daily sunscreen. Our Dark Spot Remover helps visibly improve the look of age spots and post-blemish marks without chemical lighteners. It's made with natural brighteners like sake, matsutake mushroom, lime and papaya, plus aloe and rosehip oil to keep skin feeling smooth.
Can you use vitamin C and niacinamide together?
Yes, you can use vitamin C and niacinamide together, especially when the formula is made for it. They're often kept apart because they work at different pH levels. Our Multi-Vitamin + Antioxidants Potent PM Serum uses a stable, skin-friendly form of vitamin C so both can work together to visibly brighten skin tone.
How do I choose a brightening product for my skin type?
Choose the texture and strength that fits your skin. Sensitive skin often likes gentle, hydrating brighteners, like our Vitamin C Serum in an aloe base. Dull, dry skin may love the Fermented Saké Glow Brightening Serum for a more hydrated glow. For a specific spot or mark, add a targeted serum like the Dark Spot Remover.
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