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263 reviews

Brightening Serum

Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free

$49
Quantity 1 fl oz/ 30ml
$49
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Reviews & Testimonials

Customer Reviews
4.5 Based on 263 Reviews
5 ★
69% 
182
4 ★
18% 
48
3 ★
8% 
21
2 ★
2% 
5
1 ★
3% 
7
Customer Photos
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HM
12/29/2021
Hailey M.
United States United States

Useful serum

since adding this brightening serum to my skincare routine, i’ve been loving my skin tone. it’s added radiance to my otherwise very red dry complexion. it feels nice on the skin and a little goes a long way, so it lasts a long time.

A
12/02/2021
Ali
United States United States

Reformulated

The ingredient list is different than it was on this same product when I had purchased it in 2019. It seems the past ingredient list was much better and more natural. This product used to be amazing, now I am not sure how it will be since the ingredients have changed in a negative way. I hope they bring the old formula back.

100% PURE Brightening Serum Review100% PURE Brightening Serum Review
AH
11/08/2021
AJ H.
United States United States

It seems there is something wrong with this batch

Purchase two Brightening Serums and received two as a gift with purchase. All four serums smells rancid and is yellow in color. I've been using the Brightening Serum for over a year and it's normally an off-white color with a nice citrus smell. Gave a 3 rating only for this batch. The serums I've purchased and used in the past works great and I love it. Returning is inconvenient.

A
10/22/2021
Angelina
United States United States

Helps my skin

I purchased two of these, one I kept and the other I gave to my mom so she could try it. She noticed a difference in her skin as well and everyone that I let try products from 100% pure always loves them! High quality stuff

A
10/22/2021
Angelina
United States United States

Great

I bought this serum in the boost & brighten kit sale. I figured I’d try it out since I liked the dark spot remover and it seemed like a similar but slightly more promising product. I can definitely say I’ve seen a difference in my skin! This stuff really helps brighten and even out discoloration/redness.

Brightening Serum
by Pure Community
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