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Brightening Serum

  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.
$49.00 Wishlist

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    • For All Skin Types

    Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice, and strawberry.

    Apply after cleanser and toner, before moisturizer. For PM use only. Follow next day with a broad spectrum SPF.
    1 fl oz/ 30ml
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Licorice
    Licorice soothes and brightens skin.
    Product Page Key Ingredients: Cranberry
    Cranberry combats signs of aging with vitamin C.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.
    Product Page Key Ingredients: Bearberry
    Bearberry protects against sun spots and free radical damage.
    Product Page Key Ingredients: Lemon Juice
    Lemon Juice
    Lemon Juice naturally brightens skin.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol)*, Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) *Certified Organic
Reviews & Testimonials
Brightening Serum has a rating of 4.4 stars based on 164 reviews.

Customer Reviews

Based on 164 reviews
5 ★
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  • skin
  • serum
  • moisturizer
  • Pure
  • acne scars
  • makeup
  • ingredients
  • consistency
  • feeling
  • bottle

Good, not great

The brightening serum is non-irritating, absorbs quickly and I think does brighten my skin some. I was expecting results that were a little more dramatic.

Ashley T

Love it!

Hearing "serum," I was concerned this would leave my skin feeling greasy. I was so wrong! It absorbs quickly into your skin and feels incredibly light while keeping your skin soft and moisturized. This has become my daily moisturizer. Skin is soft and natural feeling with a wonderful natural glow. Has definitely raised my confidence on days that I don't wear makeup!

Jennifer Westbrook

Has great potential, just not what I need

This product has some great qualities... not sticky, absorbs quickly, and doesn't irritate my sensitive skin... I will even say I could see the brightening effects after only a few days, but it didn't continue to make my complexion brighter or more even beyond those initial uses, and it didn't reduce acne marks as I had hoped. That said, I have enjoyed using it, is a very pleasurable and refreshing product and I am sure for younger women, who don't have so many years of markings to remove, it would likely be a wonderful product to add to your routine.


Very nice serum

I picked this up in the Cyber Monday sale and I'm well into the second bottle. I really love how it makes my skin feel and it absorbs right away which I like. I don't think it has done much for my dark spots but my overall complexion is brighter. I like this one a lot but am planning to try the Dark Spot Remover next for the more stubborn areas.


Good, not great.

So I got this product in hopes of reducing my acne scars. While this product did not do that, it still left my skin feeling very smooth, soft, and hydrated. I loved the skin feel and consistency of this product. The smell was a little off putting, but not to were I wouldn't use it. I applied this every morning and night as directed.

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