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Brightening Serum
266 reviews

Brightening Serum

Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free

Quantity 1 fl oz/ 30ml

Reviews & Testimonials

Customer Reviews
4.5 Based on 266 Reviews
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Siema A.
United States United States

Brightening Serum

I use this product all the time. I love it.

Alexandra A.
United States United States


I am not seeing the results I received from a sample with this bottle. The sample was a different formula. I don’t recommend.


100% PURE

Hi Alexandra! Thank you so much for your review— we truly appreciate it! Sorry to hear that the product did not work out for you! We’re glad to see you were able to process your return! We hope that you’ll find something else you will love from 100% PURE!

United States United States

Great, nourishing serum

This serum has a thicker consistency which my skin really appreciates in the drier months. All-star ingredient list and helps me wake up to brighter, smoother skin.

Hailey M.
United States United States

Useful serum

since adding this brightening serum to my skincare routine, i’ve been loving my skin tone. it’s added radiance to my otherwise very red dry complexion. it feels nice on the skin and a little goes a long way, so it lasts a long time.

United States United States


The ingredient list is different than it was on this same product when I had purchased it in 2019. It seems the past ingredient list was much better and more natural. This product used to be amazing, now I am not sure how it will be since the ingredients have changed in a negative way. I hope they bring the old formula back.

100% PURE Brightening Serum Review100% PURE Brightening Serum Review
Brightening Serum
by Pure Community
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