Name: Brightening Serum
Brand: 100% PURE
Price: 52.0 USD
Availability: InStock
Rating: 4.49 (305 reviews)

$52

305

Brightens + Evens Skin Tone. Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.

Natural
Vegan
Cruelty Free
Gluten Free

or 4 interest-free payments of $13.00 with

DISCONTINUED

SOLD OUT

Love it or your money back.

Description
- For All Skin Types
- Made in USA
WHAT IT IS: Brightens + Evens Skin Tone Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

SIZE: 1 fl oz/ 30ml

HOW TO USE: Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.
Ingredients

KEY INGREDIENTS

Vitamin C

Vitamin C brightens, boosts collagen and elastin production.

Licorice

Licorice soothes and brightens skin.

Cranberry

Cranberry combats signs of aging with vitamin C.

Kojic Acid

Kojic Acid naturally brightens skin.

Lemon Juice

Lemon Juice naturally brightens skin.

COMPLETE LIST OF INGREDIENTS: Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, Organic Rosa Damascena (Organic Rose Hydrosol) Distillate, Punica Granatum (Pomegranate) Seed Oil, Citrus Limon (Lemon Juice) Extract, Loofah Cylindrica (Plant Cellulose), Oryza Sativa (Rice) Ferment Extract, Arctostaphylos Uva Ursi Leaf (Bearberry Plant) Extract, Kojic Acid (Fermented Rice Derived), Glycyrrhiza Glabra (Licorice) Root Extract, Ascorbyl Palmitate (Vitamin C), Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Cetearyl Olivate (Olive Derived), Sorbitan Olivate (Olive Derived), Citrus Paradisi (Grapefruit) Fruit Extract, Citrus Limon (Lemon Peel) Extract, Lonicera Japonica (Honeysuckle) Flower Extract

Natural ingredients may vary in color and consistency

Ingredient Glossary
Media

FEATURED IN

WELLANDGOOD.COM

Here’s The 411 On Treating Acne For Women Of Color.

Read More

FROM OUR BLOG

How to Choose the Right Serum

The breakdown on which treatment is best for your skin type Posted on August 5, 2019 Written by: 100% PURE® Wondering how to fast-track results with ...

Common Causes of Dull Skin

Uncovering causes of dull skin, and the best path to radiance Posted on November 22, 2023 Written by: 100% PURE ® Has your skin been a little down i...

How-To: Natural Skin Care Routine

Your ultimate guide for how to apply natural skin care products for maximum benefits and healthy, more radiant skin! Updated on June 28, 2018 Written by: 10...

Frequently Asked Questions

Q. What causes skin to appear dull or uneven?

A. Factors like sun exposure, aging, pollution, and even stress can lead to dullness, hyperpigmentation, and uneven skin tone. Regularly using products that counteract these effects can help restore radiance.

Q. How do plant-based skin lighteners work?

A. Plant-based skin lighteners such as kojic acid, sake, and licorice inhibit melanin production, which is responsible for dark spots and hyperpigmentation, thus promoting a brighter and more even complexion.

Q. Is this serum suitable for daily use?

A. Absolutely. Its vegan and natural formula is gentle enough for daily application to maintain and enhance skin brightness.

Q. Can I use this serum with other skincare products?

A. Yes, you can layer it with other products. It's best to apply serums after cleansing and toning but before heavier creams or oils.

Q. Does it contain any bleaching agents?

A. No, this serum achieves its brightening effect from natural, gentle ingredients without the use of harsh chemicals or bleaching agents.

Q. How does the Brightening Serum differ from typical skin lightening products?

A. Instead of using harsh chemicals, this serum uses natural plant-based ingredients to brighten and even out skin tone, making it a gentler and more holistic approach to skin brightening.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.