Brightening Serum
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Natural
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Vegan
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Cruelty Free
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Gluten Free
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- For All Skin Types
Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice, and cranberry.
DirectionsApply after cleanser and toner, before moisturizer. For PM use only. Follow next day with a broad spectrum SPF.Size1 fl oz/ 30mlSourceMade in USA -
Every ingredient we use is beneficial, here are a few:
LicoriceLicorice soothes and brightens skin.
CranberryCranberry combats signs of aging with vitamin C.
Kojic AcidKojic Acid naturally brightens skin.
BearberryBearberry protects against sun spots and free radical damage.
Lemon JuiceLemon Juice naturally brightens skin.Complete list of ingredients:
Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol)*, Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) *Certified Organic
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
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United StatesShine bright like a diamond
This is a must have! My skin looks and feels brighter.
United StatesThis should be a best seller!
I got this as a sample and even in the small amount, I saw a difference. I purchased it recently and my skin has been amazingly bright since using it every day. In LOVE
United StatesLoving the compliments
Use this in morning under my hydrating cream. It's a perfect match. It leaves a smooth finish before I apply my makeup. I've noticed an improvement in a just a short time. I'm getting compliments on my skin. That makes me feel good because I'm pretty self conscious about my ance scars. I intended to by the Dark Spot Remover, but got this instead. It'working out just fine. I'm happy.
United KingdomDoes the job
Great brightening serum, it has made a difference to my face.
United StatesVery nice
Smells good, will likely buy again.
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