168

Brightening Serum

Natural
Vegan
Cruelty Free
Gluten Free

Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.

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Product Details
For All Skin Types
Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice, and cranberry.

Directions

Apply after cleanser and toner, before moisturizer. For PM use only. Follow next day with a broad spectrum SPF.

Size

1 fl oz/ 30ml

Source

Made in USA
Ingredients

Every ingredient we use is beneficial, here are a few:

Licorice

Licorice soothes and brightens skin.

Cranberry

Cranberry combats signs of aging with vitamin C.

Kojic Acid

Kojic Acid naturally brightens skin.

Bearberry

Bearberry protects against sun spots and free radical damage.

Lemon Juice

Lemon Juice naturally brightens skin.

Complete list of ingredients:

Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol)*, Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) *Certified Organic
Media

In The Press

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Reviews & Testimonials

Customer Reviews

4.5 Based on 168 reviews

5 ★

65%

110

4 ★

21%

3 ★

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1 ★

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Pure

06/17/2019

Jacquelyn Serpa

Brightening serum

This product is amazing. So moisturizing and definitely makes my skin brighter and more awake looking. I 100% recommend this.

06/14/2019

Caroline

Like don't love it

The serum from the Puristry brand by 100% Pure works better on my skin, this one was just "ok."

05/10/2019

Samantha

Love it!

I’ve been using the brightening serum for a week now and love it. I break out very easily from most products and so far no break outs. It absorbs well and hasn’t irritated my skin whatsoever.

04/26/2019

Ilaria

Brightening Serum

This is a high quality lightweight serum that is great for everyday use. Yes, it does actually brighten your skin - I noticed my redness improving and an overall more uniform complexion. I will rebuy!

04/13/2019

Kate

Good, not great

The brightening serum is non-irritating, absorbs quickly and I think does brighten my skin some. I was expecting results that were a little more dramatic.