Brightening Serum
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Natural
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Vegan
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Cruelty Free
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Gluten Free
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- For All Skin Types
Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.
DirectionsApply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.Size1 fl oz/ 30mlSourceMade in USA -
Every ingredient we use is beneficial, here are a few:
Vitamin CVitamin C brightens, boosts collagen and elastin production.
LicoriceLicorice soothes and brightens skin.
CranberryCranberry combats signs of aging with vitamin C.
Kojic AcidKojic Acid naturally brightens skin.
Lemon JuiceLemon Juice naturally brightens skin.Complete list of ingredients:
Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild HarvestedNatural ingredients may vary in color and consistency
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Reviews & Testimonials
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United States United StatesIneffective
I am not seeing the results I received from a sample with this bottle. The sample was a different formula. I don’t recommend.
100% PURE
Hi Alexandra! Thank you so much for your review— we truly appreciate it! Sorry to hear that the product did not work out for you! We’re glad to see you were able to process your return! We hope that you’ll find something else you will love from 100% PURE!
United StatesGreat, nourishing serum
This serum has a thicker consistency which my skin really appreciates in the drier months. All-star ingredient list and helps me wake up to brighter, smoother skin.
United StatesUseful serum
since adding this brightening serum to my skincare routine, i’ve been loving my skin tone. it’s added radiance to my otherwise very red dry complexion. it feels nice on the skin and a little goes a long way, so it lasts a long time.
United StatesReformulated
The ingredient list is different than it was on this same product when I had purchased it in 2019. It seems the past ingredient list was much better and more natural. This product used to be amazing, now I am not sure how it will be since the ingredients have changed in a negative way. I hope they bring the old formula back.
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