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Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
$26.00 Wishlist

Select a color:

Blueberry
Blackberry
Black Tea
Dark Chocolate

Complete the package

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Fruit Pigmented® Cocoa Butter Matte Lipstick: Cassia

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Luminous Primer

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    • For All Skin Types

    Our Ultra Lengthening Mascara formula lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim, hourglass shaped wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. 

    Shade Chart
    Shade Chart: Blueberry
    Blueberry
    A deep denim blue.
    Shade Chart: Blackberry
    Blackberry
    A deep, neutral purple.
    Shade Chart: Black Tea
    Black Tea
    Is a midnight black.
    Shade Chart: Dark Chocolate
    Dark Chocolate
    A deep, cocoa brown.
    Directions
    Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
    Size
    0.35 oz /10g
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Black Tea
    Black Tea
    Black Tea clarifies skin and fights free radical damage.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Oat Protein
    Oat Protein
    Oat Protein conditions hair and skin.
    Product Page Key Ingredients: Wheat Protein
    Wheat Protein
    Wheat Protein strengthens and replenishes nutrients.
    Product Page Key Ingredients: Provitamin B5
    Provitamin B5
    Provitamin B5 moisturizes and strengthens.

    Complete list of ingredients:

    Camellia Sinensis Leaf Extract (Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract) * Certified Organic
  • 100%
    • The mascara was easy to apply.
    94%
    • The mascara enhanced the appearance of my lashes.
    91%
    • The mascara didn't flake off throughout the day.
    • The mascara lengthened the look of my lashes.
Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Reviews & Testimonials
Fruit Pigmented® Ultra Lengthening Mascara has a rating of 4.4 stars based on 2222 reviews.

Customer Reviews

Based on 2222 reviews
5 Star
71% 
1577
4 Star
13% 
294
3 Star
8% 
177
2 Star
4% 
84
1 Star
4% 
90
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  • Reviews (2222)
  • Questions (4)

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A 100% PURE Customer
JB
01/12/2018
Jennifer B
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle Williams
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

JS
07/22/2018
Juliana S.
United States

Not Sure

It's nice, not sticky and separated my eyelashes very well. I am little concerned that it could have caused my eyes to water since it was bothering me yesterday all day long and it was the first time I have used it although it didn't come off when it got wet.

B
07/22/2018
Bridgette
Newburgh, NY

Best Packaging Ever!

I’m overjoyed at the mascara; from the moment I opened the package I was in love. It came in this adorable purple tube, which I plan to reuse, and the silver tube that is actually the mascara is elegant and feminine with whisky flowers drawn on. It made me feel happy and excited to use it. Oh my goodness when you open it the fragrance is heavenly. The only negative I have to say is the wand itself. Not a fan, it seems to dip in, in the middle and fan out on the edges. I would rather a fatter brush. I’m not one to write reviews but because of the lovely packaging i had to go on a write how wonderful this mascara is. Highly recommend.

A
07/22/2018
Ashley
Dallas, TX

So great!

As someone who has been addicted to using waterproof mascaras FOREVER, mascara was one product I was extremely nervous to go all natural with. While this doesn't stay on like a chemical filled water-proof mascara, it stays on better than any non-waterproof, smells amazing, and doesn't have my eyelashes falling out when you remove it. Not to mention the smell is amazing :)

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