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Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
3202 Reviews

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate
$26.00 Wishlist

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Fruit Pigmented® Ultra Lengthening Mascara
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Reviews & Testimonials

Customer Reviews

4.5 Based on 3202 Reviews
5 ★
72% 
2304
4 ★
14% 
437
3 ★
7% 
235
2 ★
3% 
112
1 ★
4% 
114
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A 100% PURE Customer
JB
01/12/2018
Jennifer B.
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle W.
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

N
11/14/2019
Natalie
United States United States

Favorite Mascara I've ever used

This is the only mascara I can use that will not irritate my eyes. It makes my lashes look long but natural. It cleans off very easily, which I appreciate. It is not waterproof but I prefer that. I've used the blackberry and the chocolate, the chocolate is my favorite. It makes your eyes smell delicious especially when used with the coffee bean eye cream. I recommend this lovely mascara!

LG
11/13/2019
Linda G.
United States United States

Love

I absolutely love this pure mascara!

MV
11/13/2019
Marian V.
United States United States

A classic

This might just be the only natural purple mascara on the market. It's become a signature look for me, so I've continued to buy it over the years despite it drying seemingly more quickly than other mascaras. That’s really the only con since it does a great job adding length and volume.

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