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Pro-Vitamin B5 Smoothing Hair Serum

  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
Lightweight serum leaves hair feeling softer, smoother, and more manageable without weighing it down. With Pro-Vitamin B5 for more shine and fewer split ends.
150 Reviews
$38.00 Wishlist

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    • A lightweight, buildable formula that leaves hair feeling softer, smoother, and more manageable. Helps to smooth frizz and tame flyaways, while fortifying hair with strengthening wheat protein. Pro Vitamin B5 adds shine and reduces split ends, while Vitamin E seals in moisture – all without leaving hair feeling greasy or heavy. Infused with the botanical aroma of soothing lavender essential oil.

      Start with one pump and build as desired. Work through dry or damp hair, starting from ends and working up towards roots for best results.
      1.35 fl oz
      Made in USA
    • Every ingredient we use is beneficial, here are a few:
      Product Page Key Ingredients: Coconut
      Coconut deeply moisturizes hair and skin.
      Product Page Key Ingredients: Vitamin E (Tocopherol)
      Vitamin E (Tocopherol)
      Vitamin E restores and protects from free radical damage.
      Product Page Key Ingredients: Sodium PCA
      Sodium PCA
      Sodium PCA conditions and moisturizes.
      Product Page Key Ingredients: Wheat Protein
      Wheat Protein
      Wheat Protein strengthens and replenishes nutrients.
      Product Page Key Ingredients: Provitamin B5
      Provitamin B5
      Provitamin B5 moisturizes and strengthens.

      Complete list of ingredients:

      Methylheptyl Isostearate (Derived from Rapeseed Oil), Hydrolyzed Wheat Protein (Wheat Protein), Hydrolyzed Wheat Starch (Wheat Starch), Coconut Alkanes (Derived from Coconuts), Vegetable Glycerin, Lavandula Angustifolia (Lavender) Essential Oil, Sodium Lactate (Milk Salt), dl-Panthenol (Vitamin B5), Sodium PCA (Plant Derived), Tocopherol Acetate (Vitamin E Acetate), Sorbitol (Plant Derived), Proline (Plant Derived Amino Acid), Coco-Caprylate/Caprate (Coconut Fatty Acid)
    Pro-Vitamin B5 Smoothing Hair Serum
    by Pure Community
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    Reviews & Testimonials

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    4.4 Based on 150 Reviews
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    United States United States


    I've been having really bad shedding the past few months. I know hair loss can be caused by many things, but overall my hair seemed to have some damage...breaking off, feeling dry. I used this a few times throughout my hair, and the texture felt better. However, after applying it with wet hair to the roots too, just one time, I've had far less shedding. Been doing this just a couple of washes, but FAR less shedding in the shower and combing out my hair. My hair feels better at the root too when I touch it...stronger, not as breakable. Wish I'd started doing this sooner. As always, feels good knowing that the ingredients are safe and good for my body. Thanks!

    Eilean M.
    Canada Canada

    great for the hair

    excellent for the hair, my hair is more manageable with this product .... thank you : )

    A 100% PURE Customer
    Dawn H.
    United States United States

    Smooth Hair!

    I love this hair serum. I use it after I apply my hair gel when my hair is wet. And it adds a noticeable smoothness to my Hair. I wish 100% Pure would develop more styling products for hair! Love their products!

    United States United States

    Great serum

    Before this I was using bumble and bumble invisible oil. I think this is better. My hair does absorb a lot of product but my hair is also dry. I use this with a John masters hair milk product. My hair has never been so soft. It also looks extra shiny.


    My go to!

    Been using this product for years and really see the difference in the shine and lustre of my hair!


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