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100% PURE

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4809 reviews

Color:

Blueberry
Black Tea
Blackberry
Dark Chocolate
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2791 reviews

Color:

Pink Canyon
Mirage
Cassia
Sahara
Mojave
Plume Pink
Winecup
Cacti
Savanna
Hyacinthus
Marrakesh
Strawberry Cactus
Prickly Pear
Cactus Bloom
Protea
Sonora
Nopal
Blood Orange
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1340 reviews

Color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
CHOOSE Color
1519 reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
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1448 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
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New Shades
1129 reviews

Color:

Translucent
Light
Medium
Tan
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1920 reviews

Color:

Peony
Calendula
Foxglove
Bee Balm
Buttercup
Clover
Black Rose
Poppy
Narcissus
Magnolia
Primrose
Hibiscus
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1793 reviews

Color:

Blackest
Dark Cacao
Gleaming Pewter
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664 reviews

Color:

Chiffon
Mimosa
Peppermint Candy
Peach
Cherry
Plum
Berry
Pretty Naked
Healthy
Mauvette
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1228 reviews

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
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1291 reviews

Color:

Black Tea
Blackberry
Dark Chocolate
CHOOSE Color
2080 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
597 reviews

Color:

Cocoa Glow
Cocoa Kissed
Cocoa Gem
CHOOSE Color
666 reviews

Color:

Alpine Rose
Créme
White Peach
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
1346 reviews

Color:

10 Luminous
20 Aglow
30 Radiance
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507 reviews

Color:

Pomegranate Wine
Strawberry
Mauvely
Pink Caramel
Naked
CHOOSE Color
625 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
969 reviews
1924 reviews

Color:

Black Tea
Blackberry
Dark Chocolate
CHOOSE Color
684 reviews

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
CHOOSE Color
1562 reviews

Color:

Fig
Rosehip
Coquette
Sultry
Elderberry
Rhubarb
Coraline
Vixen
Melontini
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1379 reviews
1025 reviews

Color:

Medium Brown
Soft Brown
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395 reviews

When you need the best all natural cosmetics jam-packed with vitamins, minerals, and ethically sourced ingredients, you need 100% PURE™. Rather than robbing your skin of its essential nutrients and hydration, our line of fruit-dyed natural eye and face makeup is made with nourishing ingredients to help promote healthy, hydrated-looking skin while accentuating your natural features. Complete your clean beauty routine and give your all natural makeup a smooth, stunning surface to work on with our natural skincare products.

The Truth About “Natural”

We’re going to let you in on a little secret: not all natural makeup is created equal. Cosmetic companies will oftentimes slap the word “natural” to their pretty packaging with little repercussions, selling makeup that isn’t all that great for you. The good news? It’s fairly easy to tell what natural makeup is the real deal and what isn’t; all you need to do is look at the ingredients. 

Faux-naturale cosmetics will often contain parabens, artificial pigments, silicones, PEGs, and talc. Parabens often contain synthetic estrogen compounds which can create hormonal changes in your body. Meanwhile, artificial dyes can be irritating to your skin or eyes, and talc (a key ingredient in blushes and powders) has been found to contain asbestos, a mineral silicate linked to serious respiratory problems!

Truly all natural makeup and cosmetics should never contain harmful ingredients. You can rest assured knowing that when you use 100% PURE™ non-toxic makeup, you’re getting the very best nature has to offer.

Natural Cosmetics You Can Trust

We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. After moisturizing with a natural face moisturizer, create a bright, hydrated canvas for a long-lasting flawless makeup application with our silicone-free face primer, a must-have for any beauty routine. 

Next, apply antioxidant-rich face foundation free from artificial fragrances, chemical preservatives to create an even complexion. Cover up pesky pimples, age spots, and even tattoos with a nourishing concealer with anti-aging benefits. 

Accentuating your natural features has never been easier (or cleaner) than with our Fruit Pigmented® makeup, including bronzers, blushes, highlighters, luminizers and natural eye makeup! While you’re at it, treat your lips to the TLC they deserve with an ultra-hydrating lipstick, gloss, or balm. If you plan on being in the sun, be sure to protect your skin from harmful UVA/UVB rays with natural sunscreen. At the end of a long day, treat yourself to one of our nutrient-rich natural face masks to simply and effectively wash away the day’s dirt and debris.

SHOP 100% PURE™ ALL NATURAL COSMETICS TODAY FOR THE TRIED AND TRUE NATURAL INGREDIENTS MAKEUP PRODUCTS YOUR SKIN WILL THANK YOU FOR.

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Related blog post: 100% PURE Legacy Story: Fruit Pigmented® Makeup

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Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Burdock & Neem Shampoo Sample Packet

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Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

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Multi Vitamin Serum Sample Packet

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Multi Vitamin Serum Sample Packet

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Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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Luminous Primer Sample Packet

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Luminous Primer Sample Packet

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