100% PURE

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100% PURE™ has everything you need for a fresh face free from toxic ingredients and harmful chemicals. From our natural makeup to natural skincare products, our line of clean beauty products are jam-packed with the vitamins, nutrients, and ethically sourced minerals your delicate skin needs to feel as healthy as it looks. Shop our line of Fruit Pigmented® tinted moisturizers, foundations, concealers, luminizers, and more to experience the difference 100% PURE™ natural makeup products can make in your beauty routine.

Fruit Pigmented® Natural Face Makeup

Achieve a gorgeously glowing look by applying your natural face makeup to a clean, smooth surface with 100% PURE™ skincare products. Our natural cleansers, toners, and natural face moisturizers will help wash away the dirt and debris on your skin’s surface, replacing it instead with vitamins and antioxidants to help protect your skin and keep it looking healthy. We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. Take your skin protection a step further by applying a natural sunscreen before you begin your normal makeup routine. When the day is done and you’re ready to take it all off, reset your face with one of our excellent natural face masks!


Known as the “unsung hero” of the makeup world, face primer is a must-have for any beauty routine. Not only does it create a hydrated canvas for your makeup application, but can even make your makeup last longer! Unlike conventional face primers, 100% PURE™ face primers are silicone, vegan and cruelty-free primers aimed at promoting softer and smoother skin for flawless makeup application.

Tinted Moisturizer

Days where you want glowing and healthy-looking skin without going the whole nine yards call for a tinted moisturizer. Through a combination of ultra-hydrating aloe and cucumber juice, our Fruit Pigmented® tinted moisturizer delivers the utmost moisture to your skin for light to medium coverage and a delectably dewy finish for that au naturale look you’ve always wanted.


What if we told you that you could achieve an even complexion and flawless-looking skin with a foundation jam-packed with ultra-hydrating, anti-aging benefits? Well, we can! At 100% PURE™ there’s a natural face foundation for every skin type in the coverage levels and finishes you want in order to achieve your most gorgeous look yet. Free from artificial fragrances, chemical preservatives, and unhealthy toxins commonly found in conventional foundations, our antioxidant-rich Fruit Pigmented® face makeup products are the gluten, vegan and cruelty-free foundations you’ll love. Choose from full coverage water-based foundations, BB creams, matte finishes, powder foundations, and more! Not sure what foundation is right for you? Take our perfect foundation finder quiz to find out!


Don’t just correct dark circles and age spots, help correct them with a natural concealer! Our lightweight natural face makeup concealers are effortlessly blendable and buildable for all skin types to enjoy. When you use our concealers, you’re giving your skin access to potent vitamins, minerals, and antioxidants from ingredients that are good enough to eat, including olives, peaches, apricots, cocoa, pomegranate, raspberry, wild cherry, and more.

Bronzers, Blushes, Highlighters & Luminizers

Accentuating your natural features has never been more satisfying than with a Fruit Pigmented® palette from 100% PURE™. With our palettes, you’ll enjoy a gemstone highlighter, fruit dyed blush, and three eyeshadows to help you achieve the ultra-flattering look you’ve always dreamed of. Or, shop our individual luminizers, bronzers, and blushes to create your perfect arsenal of clean beauty products!


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