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Fruit Pigmented® Full Coverage Water Foundation

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Offers flawless full coverage with a satin, lightly dewy finish.
1126 reviews

Select a color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
Quantity 1 fl oz / 30 ml
$41.00
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Customer Reviews
4.5 Based on 1126 Reviews
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Filter Reviews:
L
03/05/2021
LMK
United States United States
Lovely finish and texture

This foundation has great coverage, a lovely creamy texture, and a nice dewy finish that looks like skin. My only complaint is that it doesn't have great staying power.

A 100% PURE Customer
LS
03/05/2021
Lesly S.
United States United States
Glowing skin

This goes on so smoothly and soft. My skin glows.

A 100% PURE Customer
DH
03/04/2021
Dyane H.
United States United States
Mixed feelings from a major 100% Pure fan!

While the color (Neutral 2.0) was a great match for my skin, the finish was very dry/matte - not slightly dewy as I had counted on. I think the Tinted Moisturizer will be a better fit for me, especially after trying a sample I was sent. On a final note, I absolutely love 100% Pure's products & philosophy.I was thrilled to get fantastic online color matching customer service from Melissa.

HC
03/04/2021
Helen C.
United States United States
Love A 100%

Goes on smooth. The color is great. What more could you want out of something that want harm you!

SN
03/03/2021
Sharon N.
United States United States
Water Foundation

Perfect color. Best foundation I have ever used! Thank you Stephanie!

Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.