100% PURE

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Natural baby products by 100% PURE® are gentle enough for a baby’s sensitive skin. Our baby products are formulated to be gentle, yet effective. The littlest members of your family have sensitive skin that is most susceptible to sun and environmental harm. It’s important to keep them nourished, moisturized and protected, naturally, with natural baby products.

Our gentle, natural baby bubble bath uses soothing Organic Aloe and Vitamin E to keep our natural baby products mild enough to wash tender skin, while using Soap Bark to create a gentle, foaming lather. Our Baby Diaper Balm is a natural baby product that creates a protective layer between soft, sensitive skin and diapers. Nourishing baby products like our Extra Gentle Baby Lotion and Organic Baby Moisture Stick keep your little one soft and moisturized; our natural baby products are even gentle enough for newborns. The American Academy of Pediatrics (AAP) states that if exposure to the sun is unavoidable and your baby is under 6 months, a non-chemical sunscreen, like our natural baby product Baby Sunblock SPF 30 baby sunscreen stick, should be used to protect your baby’s sensitive skin.

100% PURE® natural baby products are formulated to be gentle, nourishing and effective while moisturizing and protecting the littlest members of your family and their baby soft skin. Always PURE: always free of toxins, cruelty-free and made with the highest quality ingredients for your baby’s skin.

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