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Fruit Pigmented® Full Coverage Water Foundation
1554 reviews

Fruit Pigmented® Full Coverage Water Foundation

Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
Quantity 1 fl oz / 30 ml

Your favorite shade is sold out?


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    • For Normal, Dry Skin Types
    • Full Coverage
    • Dewy Finish

    Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.


    Product Coverage: Full


    Product Finish: Dewy
    Shade Chart
    Neutral 1.0
    Fair with neutral undertone
    Cool 1.0
    Fair with cool undertone
    Warm 1.0
    Fair with warm undertone
    Warm 2.0
    Fair with warm undertone
    Neutral 2.0
    Light with neutral undertone
    Warm 3.0
    Light with warm undertone
    Warm 4.0
    Light with warm undertone
    Cool 2.0
    Light with cool undertone
    Warm 5.0
    Medium with warm undertone
    Olive 3.0
    Medium with olive undertone
    Cool 3.0
    Medium with cool undertone
    Neutral 3.0
    Medium with neutral undertone
    Warm 6.0
    Tan with warm undertone
    Olive 4.0
    Tan with olive undertone
    Neutral 4.0
    Tan with neutral undertone
    Warm 7.0
    Dark with warm undertone
    Cool 4.0
    Dark with cool undertone
    Warm 8.0
    Deep with warm undertone
    Neutral 5.0
    Deep with neutral undertone
    Dot this high-coverage foundation onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.
    1 fl oz / 30 ml
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Acai Berry
    Acai Berry
    Acai Berry heals and protects with antioxidants.
    Product Page Key Ingredients: Alpha Lipoic Acid
    Alpha Lipoic Acid
    Alpha Lipoic Acid lessens signs of aging.
    Product Page Key Ingredients: Grape
    Grape fights signs of aging with resveratrol.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    Product Page Key Ingredients: Aloe
    Aloe heals and recovers.

    Complete list of ingredients:

    Aloe Barbadensis Leaf (Organic Aloe Juice)*, Rice Starch, Extracts of Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Daucus Carota (Carrot) Sativa Root Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean) and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Zinc Oxide, Plant Cellulose, Coffee Bean, Sunflower Lecithin, Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (Red Wine Resveratrol), Alpha Lipoic Acid, Tocopherol (Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Extracts of Rosmarinus (Rosemary) Officinalis Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thymus) Flower/Leaf Extract, Vegetable Glycerin, Lonicera Caprifolium (Japanese Honeysuckle), Silica, Turmeric, Bamboo Charcoal, Indigo Oil * Certified Organic

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

  • What does "full coverage" mean in a foundation?

    Full coverage foundation is designed to conceal imperfections, redness, and discolorations, providing an even skin tone and a flawless look.

    How do superfruit oils benefit the skin?

    Superfruit oils, such as pomegranate and açai, nourish the skin, promote hydration, and offer antioxidant protection against environmental stressors.

    Why choose a water-based foundation?

    Water-based foundations feel lightweight, are hydrating, and offer a natural finish, making them ideal for normal to dry skin types.

    How does a dewy finish benefit dry skin?

    A dewy finish imparts a radiant glow, making dry skin appear more hydrated, luminous, and healthy.

    Why are antioxidants like green tea important in makeup products?

    Antioxidants, like green tea, protect skin from free radicals and environmental damage, promoting skin health and longevity.

    How do red wine resveratrol and alpha lipoic acid enhance the anti-aging benefits of this Foundation?

    Red wine resveratrol and alpha lipoic acid are potent antioxidants that combat signs of aging, boost skin's defense mechanisms, and promote a youthful, radiant complexion.

Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

Customer Reviews
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Sandra B.
United States United States

Great product!

Love the item. It’s not heavy and stays on very nicely providing full coverage. Great for my dry skin too.

United States United States

Love my Water Foundation in Warm 2!

Wonderful foundation! It has great coverage for my problem skin, but looks very natural. I haven't had any new break-outs since wearing, in fact my skin feels smoother and cleaner even after I take it off at night. The Warm 2 was slightly more cool than I had anticipated, but overall it was close enough to my natural shade to make it work, may try a finishing powder with a warmer tone over it. Very happy with this purchase, I feel beautiful in it, and the ingredients are so good for your skin!

Mary W.
United States United States

Wonderful foundation! The coverage is very good on my problem skin, but looks very natural. I haven't had any new break-outs since wearing, in fact my skin feels smoother and cleaner after ditching my previous foundation. The Warm 2 is slightly cooler in tone than I had anticipated, but overall it is close enough to my natural shade to make it work. Very happy with this purchase!

Leanne W.
Canada Canada

The BEST!!!

Looks totally natural, yet covers imperfections like a dream! I have extremely sensitive skin, and I don’t have any reaction to this product. Please keep it in stock!!!

Sheri W.
United States United States

It goes on nice and smooth.


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