Stable Vitamin C in Our Newest Facial Serum

10% Vitamin C

1. Promotes collagen and elastin production: Collagen is a protein that keeps your skin looking firm and youthful, so you definitely want more of it in your body! Vitamin C promotes collagen production, thus fighting against wrinkles and keeping skin plump. Collagen production slows down when we reach thirty, but don’t worry: Vitamin C can fight against slowed collagen production by triggering our bodies to produce more. Scared of crow's feet around your eyes? Our less acidic Vitamin C also means you can apply our Multi-Vitamin + Antioxidants Potent PM Serum generously around your delicate eyes without that nasty chemical sting.

PRO TIP:Elastin is also a protein fiber that is connected to collagen, and can basically be called the rubber bands of your skin (it’s what makes your skin bounce back). Vitamin C promotes elastin production and keeps your skin looking supple and smooth!

1. Prevents and diminishes age spots: Age spots, brown spots, liver spots, sun spots - whatever you call ‘em, we’re trying to keep these tell-tale signs of aging off our faces! Vitamin C lightens and prevents those pesky brown spots, and is a powerful antioxidant for banishing free radicals and stopping them from damaging your precious skin.
2. Brightens your skin: Vitamin C brightens and enlivens your complexion, giving you that healthy, radiant glow.

10% Niacinamide

1. Lessens appearance of pores: Niacinamide tightens your skin, therefore lessening the appearance of pores.
2. Increases ceramide levels: Ceramides increase hydration, moisture, and skin plumpness, but as we age, our ceramide levels deplete. Luckily, Niacinamide helps to increase ceramide levels! Ceramides act as the glue that holds skin cells together, and creating a protective barrier. The loss and reduction of ceramides could result in dry, itchy skin, eczema, dermatitis, and wrinkles.
3. Evens your skin tone: Spending time in the sun can also lead to uneven skin tone (aka hyperpigmentation), adding many unwanted years to your appearance! Niacinamide will help reduce uneven pigmentation by slowing down the transfer of melanin to your skin's epidermis.

10% Vitamin E

1. Skin healing: Blocks free radicals / environmental damage from aging our skin. Can also reduce the appearance of scars.
2. Deep moisture: Vitamin E is an oil-soluble nutrient that can replenish dry skin types with much-needed moisture, for a softer complexion.

1% Retinol

1. Speeds cell turnover: Retinol helps to increase cellular turnover, to encourage cycling out of dead or damaged layers and replacing them with fresh, more supple layers.
2. Lessens appearance of/ protects against formation of wrinkles: By increasing cellular turnover to reveal new layers of skin, as well as stimulating collagen production, retinol can reduce the appearance of fine lines and wrinkles.
3. Firms skin: Retinol can slow the degeneration of collagen, which decreases its production as we age. It also increases skin thickness (since skin appears thinner and more crepey as we age), for a firm, more lifted complexion.

1% CoQ10

1. Wound healing / skin tissue regeneration and repair: CoQ10 is a powerful antioxidant that can stimulate cellular repair, especially from free radical or UV damage.
2. Minimizes the appearance of fine lines and wrinkles: As a strong antioxidant, using CoQ10 topically can neutralize and effectively block free radical-related premature signs of aging in your skin.
3. Boosts collagen and elastin production: Coenzyme CoQ10 is found naturally in our bodies. When there is a lack of CoQ10, collagen and elastin production suffer. Supplementing CoQ10 topically can improve this process.