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2017 reviews

Fruit Pigmented® Healthy Foundation

Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
$48
Quantity 1 fl oz / 30 ml
$48
Wishlist

Your favorite shade is sold out?

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    • For Normal, Oily, Combination Skin Types
    • Full Coverage
    • Matte Finish

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Matte
    Shade Chart
    1cffcar_primary
    Alpine Rose
    Fair with cool undertone
    1cffcc_primary
    Créme
    Fair with warm undertone
    1cffcwp_primary
    White Peach
    Light with warm undertone
    1cffcs_primary
    Sand
    Light medium with neutral undertone
    1cffcpb_primary
    Peach Bisque
    Medium with olive undertone
    1cffcgp_primary
    Golden Peach
    Medium tan with warm undertone
    1cffct_primary
    Toffee
    Tan with neutral undertone
    1cffcm_primary
    Mousse
    Tan dark with warm undertone
    1cffco_primary
    Cocoa
    Deep with neutral undertone
    Directions
    This matte formula can dry quickly, so apply in sections for best results. Start with forehead, cheeks, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, or with a Cruelty Free Kabuki Brush for an ultra matte finish.
    Size
    1 fl oz / 30 ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Goji Berry
    Goji Berry
    Goji Berry boosts collagen production and skin elasticity.
    Product Page Key Ingredients: Acai
    Acai
    Acai heals and protects with antioxidants.
    Product Page Key Ingredients: Coffee Cherry
    Coffee Cherry
    Coffee Cherry fights and lessens wrinkles.
    Product Page Key Ingredients: Elderberry
    Elderberry
    Elderberry clarifies skin and prevents fine lines.
    Product Page Key Ingredients: Mangosteen
    Mangosteen
    Mangosteen tightens skin and lessens wrinkles.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Oryza Sativa (Rice) Starch, Titanium Dioxide, Zinc Oxide, Extracts of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Theobroma Cacao (Cocoa Bean) and Lycium Barbarum Fruit (Goji Berry), Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum Fruit Extract (Pomegranate Oil), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Extracts of Camelia Sinensis Leaf Ferment (White Tea), Coffea Arabica (Coffee Cherry), Aristotelia Chilensis (Maqui Berry), Vitis Vinifera Skin (Muscadine Grape), Garcinia Mangosteen Peel (Mangosteen), Malpighia Punicifolia Fruit (Acerola), Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract *Certified Organic

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

Reviews & Testimonials

Customer Reviews
4.4 Based on 2,017 Reviews
5 ★
68% 
1362
4 ★
15% 
312
3 ★
8% 
168
2 ★
5% 
100
1 ★
4% 
75
Customer Photos
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PD
01/18/2022
Pamela D.
United States United States

Too much yellow

The product has too much yellow tint,can’t use!

01/18/2022

100% PURE

Hi Pamela! Thank you so much for your review— we truly appreciate it! Sorry to hear that the product is not working out for you! We do have a really great return policy. A Customer Service representative will be in touch with you with more details.

A 100% PURE Customer
CD
01/08/2022
Carolyn D.
United States United States

Perfect foundation

Finally found a shade which blends into my skin and never looks caked but is very natural ❤️ It was some SPF to boot.

A 100% PURE Customer
K
01/05/2022
Katie
United States United States

Love this stuff

I don’t usually write reviews, but I love this product. I’ve been using it for at least two years now. This is by far the best non toxic formula I’ve found. It actually gives true coverage, unlike most other natural products. I struggled with acne in the past and this foundation gave great coverage and went on beautifully. Love this product. Please don’t ever stop making it!

GF
01/04/2022
Gabi F.

Works very well!

I have pale skin with cool undertones, and the Alpine Rose shade worked out perfectly. This foundation covers my rosacea and makes me feel much more “presentable” when going out.

DJ
12/30/2021
Deborah J.
United States United States

Fruit Pigmented Healthy Foundation

Perfect colour! Perfect consistency! It is the best matte foundation I have ever used. And to know that I don’t have to be concerned about having toxic ingredients on my skin all day is an added bonus. In addition to several other products of yours that I have transitioned to, I am totally impressed with the overall quality, both of the product and service. Thank you 100% Pure!!!

Fruit Pigmented® Healthy Foundation
by Pure Community
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