Vitamin C Serum

$58
1416 reviews
Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
  • Mom's Choice icon - Product Page Mom's Choice

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    • arrow-icon For All Skin Types
    • arrow-icon Made in USA
    WHAT IT IS: Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum made in a base of hydrating and soothing aloe gel. This vegan and natural Vitamin C serum also helps to firm and brighten skin tone, while promoting collagen production. Includes radiance-boosting green apple and grape, plus alpha lipoic acid (ALA) for fighting oxidative damage that can prematurely age or darken the skin.
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: Apply a dime sized amount after cleansing and before moisturizing. Gently press into damp skin of face and neck. Most effective when used in PM. Always layer under an all natural SPF when applying during the day.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Alpha Lipoic Acid
    Alpha Lipoic Acid
    Alpha Lipoic Acid lessens signs of aging.
    Product Page Key Ingredients: SOD
    SOD
    SOD promotes strong skin cell health.
    Product Page Key Ingredients: Green Apple
    Green Apple
    Green Apple evens skin tone and texture.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Vitamin C
    Vitamin C
    Vitamin C brightens, boosts collagen and elastin production.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis Leaf (Organic Aloe Gel)*, Vitamin C (Magnesium Ascorbyl Phosphate), Loofah Cylindrica (Vegetable Cellulose), Vitamin E (Tocopherol), Xanthan Gum, Pyrus Malus Fruit (Green Apple) Extract, Vitis Vinifera Fruit (Grape) Extract, Vitamin B5 (Panthenol), Superoxide Dismutase (Antioxidant), Alpha Lipoic Acid, Brassica Oleracea Italica (Broccoli) Seed Oil, Linum Usitatissimum (Flax Seed) Oil, Oenothera Biennis (Evening Primrose) Oil, Canadian Salix Alba Bark (Willow Bark) Extract, Hamamelis Virginiana Water (Witch Hazel), Ethyl Hexyl Glycerin * Certified Organic

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

  • Why is Vitamin C important for the skin?

    Vitamin C is an antioxidant that helps protect the skin against free radical damage from the environment. It also boosts collagen and elastin production, leading to firmer and brighter skin.

    What does 'stabilized' vitamin C mean?

    Stabilized vitamin C refers to a formulation that ensures the vitamin remains effective and doesn't degrade quickly. It ensures you get the full benefits of the ingredient throughout the product's shelf life.

    Can I use the Vitamin C Serum during the day?

    Yes, vitamin C is great for daytime use as it offers protection against environmental damage. However, always follow with sunscreen to maximize protection.

    How does this serum promote collagen production?

    Vitamin C is known to stimulate collagen synthesis. With consistent use, it helps in maintaining skin's elasticity and reducing the appearance of fine lines and wrinkles.

    Is this serum suitable for acne-prone skin?

    Absolutely. Vitamin C can also help in skin repair and reducing inflammation, making it beneficial for acne-prone skin.

    How does this Vitamin C Serum differ from other similar serums in the market?

    This serum uses a stabilized form of vitamin C, ensuring longer shelf life and efficacy. Moreover, it's formulated in a base of hydrating aloe gel and includes additional beneficial ingredients like green apple, grape, and alpha lipoic acid, offering a multifaceted approach to skin health.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.7 Based on 1,416 Reviews
5 ★
80% 
1133
4 ★
13% 
183
3 ★
4% 
61
2 ★
1% 
19
1 ★
1% 
20
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DS
05/29/2024
Dylan S.
United States United States

Good

Feels very nice

K
05/29/2024
kim
United States United States

Change in Formula

I really really loved this product for the longest time and no other Vitamin C serum did what this did, made my skin tone even and pores less visible. But recently they confirmed they changed the formula as its made in house and the product is not the same. It for one made me itchy and does not make my skin tone look balanced or help my pores. So so disappointed, customer service is great as usual here but I hope the product team will change the formula back to the golden serum it used to be rather than the clear new one.

05/30/2024

100% PURE

Hi Kim! Thank you so much for bringing this to our attention! It looks like a Customer Service agent was able to assist you. Feel free to reach back out to us if you have any other concerns or questions. We'd love to help!

HS
05/21/2024
Harley S.
United States United States

Noticeable brightening

Absolutely love this serum. It is a repeat purchase and key staple in my routine.

MH
04/30/2024
Maria H.
United States United States

Great Vitamin C

So far so good….only using it a week and love it. Too soon to see results.

A
04/28/2024
Anonymous
Canada Canada

One of my favourites!

I was having some slight skin issues and my skin was a bit unhappy, and this serum absolutely worked wonders for it! I have a few items I keep ordering again and again, and this is one of those. I can highly recommend it. It's very high quality, I've done a lot of research on vitamin C for the face and this one is amazing.