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Fruit Pigmented® 2nd Skin Foundation

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Ultralight serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-aging benefits, medium-full coverage, and a satin finish.
942 reviews

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Non Latex Makeup Blender

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    • For Normal Skin Types
    • Medium to Full Coverage
    • Satin Finish

    Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich formula features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural foundation offers adjustable medium to full coverage and a seamless, natural finish. 


    Product Coverage: Medium to Full


    Product Finish: Satin
    Shade Chart
    Shade 1
    Fair with neutral undertone
    Shade 2
    Light with warm peach undertone
    Shade 3
    Light medium with warm undertone
    Shade 4
    Medium with warm undertone
    Shade 5
    Tan with neutral undertone
    Shade 6
    Dark with neutral undertone
    Shade 7
    Dark with neutral undertone
    Dot onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, for a seamless satin finish. For areas that require full coverage, apply a second layer.
    1.18 fl oz/ 35ml
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Bamboo Silica
    Bamboo Silica
    Bamboo Silica strengthens skin for a more radiant complexion.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.

    Complete list of ingredients:

    Olea Europaea (Olive) Squalane, Pigmented extracts of Prunus Persica (Peach), Prunus Armeniaca (Apricot), Theobroma Cacao (Cocoa) Beans, Punica Granatum (Pomegranate), Rubus Idaeus Fruit (Raspberry), Prunus Serotina (Wild Cherry), coffea arabica (coffee) Beans, Camellia sinensis (Micronized Black Tea) leaves, Oryza Sativa (Rice) Starch, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract,Rosmarinus Officinalis (Rosemary)Extract, Origanum Vulgare (Oregano) Extract, Thymus Vulgaris (Thyme) Extract, Hydrastis Canadersis (Goldenseal) Extract, Lavandula Angustifolia (Lavender) Extract, Calendula Officinalis (Calendula) Extract, Tocopherol (Vitamin E), Bamboo Silica, Curcuma Longa (Turmeric)

    Ingredient Glossary

  • 97%
    • Skin appeared smoother and softer.
    • The foundation feels lightweight on the skin.
    • The foundation improved skin texture.
    • The foundation provided natural looking coverage.
Fruit Pigmented® 2nd Skin Foundation
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

Reviews & Testimonials
Customer Reviews
4.3 Based on 941 Reviews
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Julie N.
United States United States
One of the lightest feeling foundations

I have only used this foundation three times so far, but I have to say that I am impressed. A little goes a long way with this foundation and it's blends effortlessly with a kabuki brush. I don't feel caked down like I did with the different natural brand I used for years. I sent in a photo to be color matched and was sent back recommendations of the best color for me for every foundation 100% Pure makes. The link to the blob describing every foundation's finish, main ingredients, and other information was especially helpful. My only complaint is that it seems to oxidize after a little while, causing the color to be just a tad darker than what it was when I put it on. I am not deterred by that, though.

Lily Z.
United States United States
Has Great Coverage

Found a foundation with the proper redness! This one has great coverage and a tone that matches my skin.

Melissa S.
United States United States

I have never been able to find a foundation like this. It smooths on and has great coverage as well as staying power. It looks natural, doesn't settle into any creases.

A 100% PURE Customer
United States United States
Good but not perfect solution for acnegenic skin needing more coverage

I decided to give this foundation a try to see if it could ride me over until the 2nd Skin Concealer came back in stock in my shade. I have pretty persistent (hormonal) acne, so I wear concealer and the Fruit Pigmented Powder Foundation most days and other concealers were either not getting me enough coverage or were seeming to cause more breakouts. I hadn't used liquid foundation in ages but since my skin has yet to do well with a 100% Pure product I decided it was worth the risk, and overall I've been happy with it. Taking off a star for a few reasons - tho some of this may just be my own inexperience with liquid foundations: 1. Hard to build over concealer - I broke down and ordered another clean beauty brand's concealer (RIP 2nd Skin Concealer Shade 1), but even with that I'm still finding I need a layer of the powder foundation to get the coverage I want. 2. Drips onto my shirt and hard to get out - no matter how careful I am with the little dispenser, I keep getting drips on my shirt and this stuff can stain! I'll keep playing with it, but it was almost a deal breaker. 3. My shade is already out of stock. Yay. Another product I am going to have to be constantly worried about not being able to get.

Deanna B.
United States United States
Not for mature skin.

This product is not for me because it settled in pores and appeared as dots on my skin. I am sure it will work fine on younger smooth skin.


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