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Brightening Serum
289 reviews

Brightening Serum

Brightens + Evens Skin Tone. Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free

Quantity 1 fl oz/ 30ml
    • For All Skin Types

    Brightens + Evens Skin Tone

    Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

    Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.
    1 fl oz/ 30ml
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Vitamin C
    Vitamin C
    Vitamin C brightens, boosts collagen and elastin production.
    Product Page Key Ingredients: Licorice
    Licorice soothes and brightens skin.
    Product Page Key Ingredients: Cranberry
    Cranberry combats signs of aging with vitamin C.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.
    Product Page Key Ingredients: Lemon Juice
    Lemon Juice
    Lemon Juice naturally brightens skin.

    Complete list of ingredients:

    Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild Harvested

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

  • What causes skin to appear dull or uneven?

    Factors like sun exposure, aging, pollution, and even stress can lead to dullness, hyperpigmentation, and uneven skin tone. Regularly using products that counteract these effects can help restore radiance.

    How do plant-based skin lighteners work?

    Plant-based skin lighteners such as kojic acid, sake, and licorice inhibit melanin production, which is responsible for dark spots and hyperpigmentation, thus promoting a brighter and more even complexion.

    Is this serum suitable for daily use?

    Absolutely. Its vegan and natural formula is gentle enough for daily application to maintain and enhance skin brightness.

    Can I use this serum with other skincare products?

    Yes, you can layer it with other products. It's best to apply serums after cleansing and toning but before heavier creams or oils.

    Does it contain any bleaching agents?

    No, this serum achieves its brightening effect from natural, gentle ingredients without the use of harsh chemicals or bleaching agents.

    How does the Brightening Serum differ from typical skin lightening products?

    Instead of using harsh chemicals, this serum uses natural plant-based ingredients to brighten and even out skin tone, making it a gentler and more holistic approach to skin brightening.

Brightening Serum
by Pure Community
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Customer Reviews
4.5 Based on 289 Reviews
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Alisha P.
United States United States


Smells amazing glides on great, leaves no weird consistency. Will be a repeat purchase.

Ana C.
United States United States

Good serum

I like it so far, no breakout from it and my skin is softer

United States United States

nice layering product

nice to layer before my face lotion


100% PURE

Hi Amanda, Thank you for leaving a review! We made sure this serum was lightweight so it would pair wonderfully with your favorite moisturizer! We also use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice so your skin will be glowing in no time! So glad you're enjoying our Brightening Serum!

Valérie C.
Canada Canada

Great serum

I am soo pleased I have tried this serum! It is just soo effective! Totally love it!

Dipa A.
United States United States

Not enough experience with it yet. Funny scent.

I just started using this for the first time in Feb 2023. So, i can't tell if there is a brightening difference yet. Next time I purchase, I'll write an updated review. BUT, the one thing I do not like about this is the scent. the scent is not strong at all, and it does NOT irritate my sinus. But it just smells funny. I wish the scent was on the fruity or citrusy side. I'm lowering my rating just based on the scent alone. Otherwise, it goes on smooth and does get absorbed in just fine. I'm going to use this as my night time routine right before multivitamin oil.


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