- Cruelty Free
- Gluten Free
- For All Skin Types
Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.DirectionsApply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.Size1 fl oz/ 30mlSourceMade in USA
Every ingredient we use is beneficial, here are a few:Vitamin CVitamin C brightens, boosts collagen and elastin production.LicoriceLicorice soothes and brightens skin.CranberryCranberry combats signs of aging with vitamin C.Kojic AcidKojic Acid naturally brightens skin.Lemon JuiceLemon Juice naturally brightens skin.
Complete list of ingredients:Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild Harvested
Natural ingredients may vary in color and consistency
Read Our Blog
How to Choose the Right Serum
The breakdown on which treatment is best for your skin type Posted on August 5, 2019 Written by: 100% PURE® Wondering how to fast-track results with ...
Common Causes of Dull Skin
Uncovering causes of dull skin, and the best path to radiance Posted on February 27, 2020 Written by: 100% PURE ® Has your skin been looking a littl...
How-To: Natural Skin Care Routine
Your ultimate guide for how to apply natural skin care products for maximum benefits and healthy, more radiant skin! Updated on June 28, 2018 Written by: 10...
I purchased two of these, one I kept and the other I gave to my mom so she could try it. She noticed a difference in her skin as well and everyone that I let try products from 100% pure always loves them! High quality stuff
I bought this serum in the boost & brighten kit sale. I figured I’d try it out since I liked the dark spot remover and it seemed like a similar but slightly more promising product. I can definitely say I’ve seen a difference in my skin! This stuff really helps brighten and even out discoloration/redness.
Used this for the first time and I like it. It’s although not white at all in color, but orangey - yellow in color. It smells and looks just like the Multi Vit Serum, which I like also and have also, does the same thing for skin- Brightens it! :) I would not pay regular price, too much. So was glad to have gotten it as a gift, was wanting to try it.
I tried it out of the gift package and I would recommend it to any skin type. It’s nourishing and gentle, making my skin glow. Also very moisturizing and comfortable.
Very Satisfied using it . hope the company will continue producting it because it works for my skin.
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.