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Brightening Serum

  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.
199 reviews
$49.00 Wishlist

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    • For All Skin Types

    Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

    Directions
    Apply after cleanser and toner, before moisturizer and SPF. For PM use only.
    Size
    1 fl oz/ 30ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Licorice
    Licorice
    Licorice soothes and brightens skin.
    Product Page Key Ingredients: Cranberry
    Cranberry
    Cranberry combats signs of aging with vitamin C.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.
    Product Page Key Ingredients: Bearberry
    Bearberry
    Bearberry protects against sun spots and free radical damage.
    Product Page Key Ingredients: Lemon Juice
    Lemon Juice
    Lemon Juice naturally brightens skin.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol)*, Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) *Certified Organic

    Ingredient Glossary

Brightening Serum
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Reviews & Testimonials
Customer Reviews
4.5 Based on 199 Reviews
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TD
03/23/2020
Thanh D.
United States United States
Love it

I love the scent and the texture of this cream.

WM
03/19/2020
Wendy M.
United States United States
Too strong for sensitive skin

I broke out in rash but the 100 percent pure team helped me out to find a different product. Thanks customer service!

EM
03/18/2020
Erin M.
United States United States
Review

Love the products. My brightening serum wouldn’t pump...I forced the top off and put it back on and it ended up finally pumping but product gets all in the top now. Unfortunate and a little disappointed but the product is great.

Erin Mariotti verified customer review of Brightening Serum
C
03/17/2020
C.
United States United States
NEED

I use only 3 skincare items and this is a daily essential. I have been using 6 months. Im almost 29. I have very dry skin. Very sensitive skin. This works great.

C.  verified customer review of Brightening Serum
BP
03/14/2020
Brittany P.
United States United States
Love

I use this in conjunction with the vitamin c serum. I ordered two more backups during the last sale. Love it.

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