For Normal, Dry Skin Types
Made in USA
Full Coverage
Dewy Finish
Coverage
Finish
Natural ingredients may vary in color and consistency
FEATURED IN
POPSUGAR
That Stole the Spotlight at the 2018 Emmy Awards
FASHIONISTA
12 HYDRATING SHEET MASKS TO USE WHEN YOUR FACE IS SO DRY IT HURTS
YOURTANGO
21 Best Foundations For Dry Skin
NOURISHED LIFE
Anna Kendrick's 100% Pure Red Carpet Makeup
FROM OUR BLOG
How to Choose a Natural Foundation
Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigme...
The 4 Best Foundations for Dry Skin
Use these foundations to soothe, smooth, and refresh dry skin! Posted on November 20, 2019 Written by: 100% PURE ® Who needs a hydrating foundation? ...
What does "full coverage" mean in a foundation?
Full coverage foundation is designed to conceal imperfections, redness, and discolorations, providing an even skin tone and a flawless look.
How do superfruit oils benefit the skin?
Superfruit oils, such as pomegranate and açai, nourish the skin, promote hydration, and offer antioxidant protection against environmental stressors.
Why choose a water-based foundation?
Water-based foundations feel lightweight, are hydrating, and offer a natural finish, making them ideal for normal to dry skin types.
How does a dewy finish benefit dry skin?
A dewy finish imparts a radiant glow, making dry skin appear more hydrated, luminous, and healthy.
Why are antioxidants like green tea important in makeup products?
Antioxidants, like green tea, protect skin from free radicals and environmental damage, promoting skin health and longevity.
How do red wine resveratrol and alpha lipoic acid enhance the anti-aging benefits of this Foundation?
Red wine resveratrol and alpha lipoic acid are potent antioxidants that combat signs of aging, boost skin's defense mechanisms, and promote a youthful, radiant complexion.
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United StatesLove this product! The color is a perfect match, and the foundation is perfect to hide my 40-something facial imperfections:) I love that it's natural and good for my skin!
United StatesI am happy with my purchase of this water foundation. It has a light feel on the skin which is nice. I pick up a little grainy texture in the foundation though. Not sure what that is, but it seems to go away when I blend it in. I originally tried the tinted moisturizer sample and wanted to buy that but my shade was out of stock, so I went with the water foundation. Next time I’ll probably try to get the tinted moisturizer, but I am still happy with the water foundation.
United States United StatesPerfect foundation to play with coverage. I mix it with my day cream and it works as tinted moisturizer! Love the texture, not greasy and odorless.
United States“Full coverage” sure kind of… like it just looks ***** and highlights imperfections…. I wanted a nice smooth dewy finish like promised but this just makes my skin look ***** as ever it’s not cute… I’d rather go makeup free than look like I have cake face where imperfections are highlighted…. Makes me look like I have bad skin and loads of peach fuzz. I really wanted to like it… the list of ingredients was impressive to me but I just can’t wear this if this is how it looks sadly. I would like to return item
Hi Tara! Thank you so much for bringing this to our attention! It looks like a Customer Service agent was able to assist you. Feel free to reach back out to us if you have any other concerns or questions. We'd love to help!
