Your Tote
https://purity-res.cloudinary.com/image/fetch/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/https://cdn.shopify.com/s/files/1/0648/1955/products/MvFi7hcQ1eaZRZn1Lk7Q.png?v=1539274338
parent_primary
167

Brightening Serum

  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.
$49.00 Wishlist

Complete the package

Recommended Product: parent_Primary
$48.00 Added!

Dark Spot Remover

Recommended Product: parent_primary
$29.00 Added!

Coffee Bean Caffeine Eye Cream

    • For All Skin Types

    Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice, and cranberry.

    Directions
    Apply after cleanser and toner, before moisturizer. For PM use only. Follow next day with a broad spectrum SPF.
    Size
    1 fl oz/ 30ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Licorice
    Licorice
    Licorice soothes and brightens skin.
    Product Page Key Ingredients: Cranberry
    Cranberry
    Cranberry combats signs of aging with vitamin C.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.
    Product Page Key Ingredients: Bearberry
    Bearberry
    Bearberry protects against sun spots and free radical damage.
    Product Page Key Ingredients: Lemon Juice
    Lemon Juice
    Lemon Juice naturally brightens skin.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol)*, Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) *Certified Organic
Reviews & Testimonials

Customer Reviews

4.4 Based on 167 reviews
5 ★
65% 
109
4 ★
22% 
36
3 ★
8% 
14
2 ★
2% 
4
1 ★
2% 
4
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

  • skin
  • serum
  • complexion
  • Pure
  • acne scars
  • moisturizer
  • lot
  • glow
  • way
  • residue
C
06/14/2019
Caroline

Like don't love it

The serum from the Puristry brand by 100% Pure works better on my skin, this one was just "ok."

S
05/10/2019
Samantha

Love it!

I’ve been using the brightening serum for a week now and love it. I break out very easily from most products and so far no break outs. It absorbs well and hasn’t irritated my skin whatsoever.

I
04/26/2019
Ilaria

Brightening Serum

This is a high quality lightweight serum that is great for everyday use. Yes, it does actually brighten your skin - I noticed my redness improving and an overall more uniform complexion. I will rebuy!

K
04/13/2019
Kate

Good, not great

The brightening serum is non-irritating, absorbs quickly and I think does brighten my skin some. I was expecting results that were a little more dramatic.

AT
01/30/2019
Ashley T

Love it!

Hearing "serum," I was concerned this would leave my skin feeling greasy. I was so wrong! It absorbs quickly into your skin and feels incredibly light while keeping your skin soft and moisturized. This has become my daily moisturizer. Skin is soft and natural feeling with a wonderful natural glow. Has definitely raised my confidence on days that I don't wear makeup!

Complete the Package

Continue Shopping →

Scroll Up