Name: Brightening Serum
Brand: 100% PURE
SKU: 1FMBS
Price: 60.0 USD
Availability: InStock
Rating: 4.49 (305 reviews)

$60

305

Visibly Brightens + Supports Even Tone. Leaves skin looking refreshed and radiant for a more balanced-looking complexion. Features gentle, plant-based ingredients like sake and fruit acids to support a glowing appearance.

Natural
Vegan
Cruelty Free
Gluten Free

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Description
- For All Skin Types
- Made in Silicon Valley, California, USA with globally sourced ingredients
WHAT IT IS: Visibly Brightens + Supports Even Tone This vegan, plant-based serum is designed to refresh the appearance of dull skin for a more radiant, balanced-looking complexion. Rather than using harsh alternatives, this formula utilizes gentle, skin-conditioning ingredients to support a natural glow. We use a blend of sake, licorice, vitamin C, and fruit-derived acids—ingredients traditionally used in brightening formulations to help improve the appearance of uneven tone and leave skin looking its best.

SIZE: 1 fl oz/ 30ml

HOW TO USE: Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.
Ingredients

KEY INGREDIENTS

Vitamin C

Vitamin C brightens, boosts collagen and elastin production.

Licorice

Licorice soothes and brightens skin.

Cranberry

Cranberry combats signs of aging with vitamin C.

Kojic Acid

Kojic Acid naturally brightens skin.

Lemon Juice

Lemon Juice naturally brightens skin.

KEY INGREDIENTS

Vitamin C

Vitamin C brightens, boosts collagen and elastin production.

Licorice

Licorice soothes and brightens skin.

Cranberry

Cranberry combats signs of aging with vitamin C.

Kojic Acid

Kojic Acid naturally brightens skin.

Lemon Juice

Lemon Juice naturally brightens skin.

COMPLETE LIST OF INGREDIENTS: Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, Organic Rosa Damascena (Organic Rose Hydrosol) Distillate, Punica Granatum (Pomegranate) Seed Oil, Citrus Limon (Lemon Juice) Extract, Loofah Cylindrica (Plant Cellulose), Oryza Sativa (Rice) Ferment Extract, Arctostaphylos Uva Ursi Leaf (Bearberry Plant) Extract, Kojic Acid (Fermented Rice Derived), Glycyrrhiza Glabra (Licorice) Root Extract, Ascorbyl Palmitate (Vitamin C), Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Cetearyl Olivate (Olive Derived), Sorbitan Olivate (Olive Derived), Citrus Paradisi (Grapefruit) Fruit Extract, Citrus Limon (Lemon Peel) Extract, Lonicera Japonica (Honeysuckle) Flower Extract

Natural ingredients may vary in color and consistency

Ingredient Glossary

COMPLETE LIST OF INGREDIENTS: Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, Organic Rosa Damascena (Organic Rose Hydrosol) Distillate, Punica Granatum (Pomegranate) Seed Oil, Citrus Limon (Lemon Juice) Extract, Loofah Cylindrica (Plant Cellulose), Oryza Sativa (Rice) Ferment Extract, Arctostaphylos Uva Ursi Leaf (Bearberry Plant) Extract, Kojic Acid (Fermented Rice Derived), Glycyrrhiza Glabra (Licorice) Root Extract, Ascorbyl Palmitate (Vitamin C), Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Cetearyl Olivate (Olive Derived), Sorbitan Olivate (Olive Derived), Citrus Paradisi (Grapefruit) Fruit Extract, Citrus Limon (Lemon Peel) Extract, Lonicera Japonica (Honeysuckle) Flower Extract

Natural ingredients may vary in color and consistency

Ingredient Glossary
Media

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Frequently Asked Questions

Q. What causes skin to appear dull or uneven?

A. Factors like sun exposure, aging, pollution, and even stress can lead to dullness, hyperpigmentation, and uneven skin tone. Regularly using products that counteract these effects can help restore radiance.

Q. How do plant-based skin lighteners work?

A. Plant-based skin lighteners such as kojic acid, sake, and licorice inhibit melanin production, which is responsible for dark spots and hyperpigmentation, thus promoting a brighter and more even complexion.

Q. Is this serum suitable for daily use?

A. Absolutely. Its vegan and natural formula is gentle enough for daily application to maintain and enhance skin brightness.

Q. Can I use this serum with other skincare products?

A. Yes, you can layer it with other products. It's best to apply serums after cleansing and toning but before heavier creams or oils.

Q. Does it contain any bleaching agents?

A. No, this serum achieves its brightening effect from natural, gentle ingredients without the use of harsh chemicals or bleaching agents.

Q. How does the Brightening Serum differ from typical skin lightening products?

A. Instead of using harsh chemicals, this serum uses natural plant-based ingredients to brighten and even out skin tone, making it a gentler and more holistic approach to skin brightening.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.