Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.
All polishes are free of:
DirectionsStart by applying Horsetail Base Coat for stronger nails, or the Ridge Filler Base for a smoother application; allow to dry. Apply one coat of nail polish and allow to dry; follow with a second coat for more opaque color. Finish with Glass Top Coat for a chip-free, high-gloss finish. Separation is natural! Shake thoroughly before applying to ensure even color distribution.SourceMade in USA
- Formaldehyde Resin
- Dibutyl Phthalate (DBP)
- Ethyl Tosylamide
- Triphenyl Phosphate (TPHP)
- Animal Ingredients
- Methylisothiazolinone (MIT)
- Hydroquinone Monomethyl Ether (MEHQ)
- Palm Oil
- Nonylphenol Ethoxylate
Complete list of ingredients:Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Acrylates Copolymer, Stearalkonium Bentonite, n-Butyl Alcohol, Benzophenone-1, Silica, Alumina, Trimethylpentanediyl Dibenzoate, Polyvinyl Butyral, Styrene/Acrylates Copolymer, Polyethylene Terephthalate, Polybutylene Terephthalate, Ethylene/Vinyl Acetate Copolymer. MAY CONTAIN: Aluminum Powder (CI 77000), Iron Oxides (CI 77499, CI 77491), Red 34 Lake (CI 15880), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Ferric Ammonium Ferrocyanide (CI 77510), Mica (CI 77019), Blue 1 (CI 42090), Yellow 11 (CI 47000), Titanium Dioxide (CI 77891), Violet 2 (CI 60725), Ultramarines Blue (CI 77007)
Natural ingredients may vary in color and consistency
What does "20-free" mean in nail polish?
"20-free" means that the nail polish formula excludes the 20 common toxins often found in conventional nail polishes. These chemicals can be potentially harmful and are excluded to ensure a safer and healthier manicure experience.
Why should I choose vegan and cruelty-free nail polishes?
Choosing vegan and cruelty-free nail polishes ensures that no animal-derived ingredients are used, and the product hasn't been tested on animals. This makes it a more ethical choice. Additionally, vegan formulas often imply cleaner ingredients, which can be beneficial for your overall nail health.
How does the 20-free nail polish provide chip-resistant color?
Our 20-free nail polish is formulated to adhere better to the nail surface, providing a longer-lasting finish that resists chipping, ensuring your manicure or pedicure looks fresh and professional for longer.
Are there any benefits of using a toxin-free nail polish?
Yes, toxin-free nail polishes are formulated without harmful chemicals that might be absorbed into the body through the nail bed. They offer a safer option, especially for those who have sensitivities or are health-conscious.
Can I expect the same quality and vibrancy in color from a 20-free nail polish?
Absolutely! Our 20-free nail polish shades not only ensure a healthier formula but also deliver vibrant, stunning colors that provide a professional-looking finish at home.
How does the 20-free nail polish compare to conventional nail polishes in terms of durability and finish?
Our 20-free nail polish is crafted to provide the same, if not better, durability and finish as conventional nail polishes. The key difference lies in its formulation – it's free from 20 common toxins, making it a safer choice without compromising on performance.
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
- nail polish
- base coat
- light blue
- color choices
Never received item
I still haven’t received the item. It has been over 3 weeks.
Doesn't dry, rubs off
I loved the old type of 100% pure nail polish, and I thought this new type would be the same. It goes on very thin and runny and somehow never seems to dry. I used it once a few months ago and thought I just didn't give it enough time before going to bed, and it got all smudgy overnight, so I tried it again recently - painted my toenails in the morning, walked around barefoot all day, and the next day I had to wear socks and shoes to work. My socks were literally glued to my toenails by the end of the day and the polish was all smudged and/or rubbed off. I stripped that polish off and repainted them with an old bottle of 100% pure polish - no problems. What did you do to your nail polish formula??
Hi Jenny, Thank you so much for your review— we truly appreciate it! Sorry to hear that the product is not working out for you! We do have a really great return policy. To start the return process, please feel free to contact us at [email protected]. We’d be happy to help!
Looks more like matcha milk than blue
I purchased this after using a friend's Cruising Altitude. I love the blue color. Unfortunately I got a weird batch because mine is definitely greener than what I was expecting. I'd order again but I need to know for sure it's going to be the beautiful blue that hooked me the first time.
CRUISING ALTITUDE IS NOT BLUE
the polish is great, wrong color, false advertising. The actual nail polish is a light green color, similar to the matcha milk green polish. Disappointing since the photo is a nice shade of blue.
Beautiful soft feminine colour. I love love