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https://purity-res.cloudinary.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v3/products/1FMBS/1FMBS_Brightening_Serum_Primary

Brightening Serum

  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.
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    • For All Skin Types

    Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice, and cranberry.

    Directions
    Apply after cleanser and toner, before moisturizer. For PM use only. Follow next day with a broad spectrum SPF.
    Size
    1 fl oz/ 30ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Licorice
    Licorice
    Licorice soothes and brightens skin.
    Product Page Key Ingredients: Cranberry
    Cranberry
    Cranberry combats signs of aging with vitamin C.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.
    Product Page Key Ingredients: Bearberry
    Bearberry
    Bearberry protects against sun spots and free radical damage.
    Product Page Key Ingredients: Lemon Juice
    Lemon Juice
    Lemon Juice naturally brightens skin.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol)*, Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) *Certified Organic
Reviews & Testimonials

Customer Reviews

4.5 Based on 170 Reviews
5 ★
65% 
111
4 ★
22% 
37
3 ★
8% 
14
2 ★
2% 
4
1 ★
2% 
4
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FP
08/15/2019
Fall P

Expensive but helped with redness and tone

I've been using this AM and PM for a month. I live in FL and use a few retinol products. Although I wear sunscreen most days, my skin still seemed to be a bit red most of the time. My skin has definitely become less red, although not completely un-red, on a daily basis and I think that my acne spots lighten faster with this product. I'm happy that I purchased this during the semi-annual sale because it's an expensive additional product to my daily routine and the results are relatively subtle.

N
08/07/2019
Neha

Skin looks better!

My skin looks brighter and more even-toned when using this serum on a regular basis. I love it!!

JS
06/17/2019
Jacquelyn Serpa

Brightening serum

This product is amazing. So moisturizing and definitely makes my skin brighter and more awake looking. I 100% recommend this.

C
06/14/2019
Caroline

Like don't love it

The serum from the Puristry brand by 100% Pure works better on my skin, this one was just "ok."

S
05/10/2019
Samantha

Love it!

I’ve been using the brightening serum for a week now and love it. I break out very easily from most products and so far no break outs. It absorbs well and hasn’t irritated my skin whatsoever.

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