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Pro-Vitamin B5 Smoothing Hair Serum

  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA
Lightweight serum leaves hair feeling softer, smoother, and more manageable without weighing it down. With Pro-Vitamin B5 for more shine and fewer split ends.
170 reviews
$38.00 Wishlist

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Pro-Vitamin B5 Smoothing Hair Serum
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

Reviews & Testimonials
Customer Reviews
4.4 Based on 170 Reviews
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Tome H.
United States United States
My Hair Loves it!

This serum makes my hair so so soft and it feels so healthy!

Sam O.
United States United States
Works great!

Love that it’s all natural, and it does cut down on frizz and make my hair soft. I have fine, thin, frizzy and ***** hair. I use it to smooth a ponytail or as a heat protectant. It’s really expensive in my opinion. I will only buy when it’s on sale or with a coupon.

Not for hair

The serum makes my hair greasy. I should have returned it.

Great additon to hair care

I have long, thick hair, and the ends tend to get dry between trims, but this serum has helped to extend the time between salon visits (especially during the recent coronavirus lockdown). After shampooing and conditioning (while hair is still wet), I apply a couple of pumps to the ends and work up to ear level. I also use it as needed between washings--whenever my hair is feeling a bit dehydrated or looking frizzy. It does a great job of softening , smoothing, and making hair glisten and look healthy. Since I've switched to 100% Pure's hair care products, I've gotten a lot of compliments on my hair.

Nicole N.
The BEST Hair Serum!

I have BAD frizzy, staticky and thin hair. I have used a variety of products with very little results. The last products I used were Biosilk and Pai-shau hair serum and they were OK, but still didn’t quite do the trick. Actually, I had zero results from Pai-shau, which was very disappointing. I searched online for the best hair serum for frizzy hair and to my surprise, 100% Pure’s Pro-vitamin B5 Smoothing Hair Serum was displayed. I have to say this is the very BEST hair serum that I have ever used! It also makes my hair look fuller and thicker. I can’t say enough good things about this product. It’s worth the price and a very small amount is all you need. AMAZING!


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Available for Pick Up In-Store at these locations. Please verify store location and operating hours prior to placing order.

Westfield Galleria at Roseville

1151 Galleria Boulevard, Roseville, CA

(916) 367-4446

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