- For All Skin Types
Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.Shade ChartBlueberryA deep denim blue.Black TeaIs a midnight black.BlackberryA deep, neutral purple.Dark ChocolateA deep, cocoa brown.DirectionsHolding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.Size0.35 oz /10gSourceMade in USA
Every ingredient we use is beneficial, here are a few:Black TeaBlack Tea clarifies skin and fights free radical damage.Vitamin E (Tocopherol)Vitamin E restores and protects from free radical damage.Oat ProteinOat Protein conditions hair and skin.Wheat ProteinWheat Protein strengthens and replenishes nutrients.Provitamin B5Provitamin B5 moisturizes and strengthens.
Complete list of ingredients:Camellia Sinensis Leaf Extract (Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract) * Certified Organic
Natural ingredients may vary in color and consistency
- The mascara was easy to apply.
- The mascara enhanced the appearance of my lashes.
- The mascara didn't flake off throughout the day.
- The mascara lengthened the look of my lashes.
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- black tea
The BEST Mascara
I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!
My most Favorite Mascara Ever!
This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.
Smells amazing. Comes on really nicely
Best mascara ever
I have been using Pure mascara for quite some time now and highly recommend it. This website was very easy to navigate and customer service was excellent.
Best Navy Mascara I've Found!
I bought this mascara in blueberry for the second year in a row after looking for a good navy tinted, not blue, mascara for awhile and discovering 100% Pure through that search; I ended up just loving it and hope they never stop making this awesome range of dark-but-not-black mascaras because I'll buy them forever! Like other reviews have said, it smells great and goes on smooth with no clumps, but note that it is definitely not waterproof and wipes easily/streaks if you cry; otherwise it doesn't flake and looks great throughout the day in my experience. This mascara made me want to try their other products, and now I just tried their concealer and it went above my expectations as well :) Overall I'm impressed and think this is one of those brands that lives up to the hype.
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