Made in Silicon Valley, California, USA with globally sourced ingredients
WHAT IT IS:Visibly Brightens + Supports Even Tone This vegan, plant-based serum is designed to refresh the appearance of dull skin for a more radiant, balanced-looking complexion. Rather than using harsh alternatives, this formula utilizes gentle, skin-conditioning ingredients to support a natural glow. We use a blend of sake, licorice, vitamin C, and fruit-derived acids—ingredients traditionally used in brightening formulations to help improve the appearance of uneven tone and leave skin looking its best.
SIZE: 1 fl oz/ 30ml
HOW TO USE: Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.
KEY INGREDIENTS
Vitamin C
Vitamin C brightens, boosts collagen and elastin production.
Licorice
Licorice soothes and brightens skin.
Cranberry
Cranberry combats signs of aging with vitamin C.
Kojic Acid
Kojic Acid naturally brightens skin.
Lemon Juice
Lemon Juice naturally brightens skin.
Images are illustrative and may depict the ingredient or a natural source of the ingredient.
A. Factors like sun exposure, aging, pollution, and even stress can lead to dullness, hyperpigmentation, and uneven skin tone. Regularly using products that counteract these effects can help restore radiance.
Q. How do plant-based skin lighteners work?
A. Plant-based skin lighteners such as kojic acid, sake, and licorice inhibit melanin production, which is responsible for dark spots and hyperpigmentation, thus promoting a brighter and more even complexion.
Q. Is this serum suitable for daily use?
A. Absolutely. Its vegan and natural formula is gentle enough for daily application to maintain and enhance skin brightness.
Q. Can I use this serum with other skincare products?
A. Yes, you can layer it with other products. It's best to apply serums after cleansing and toning but before heavier creams or oils.
Q. Does it contain any bleaching agents?
A. No, this serum achieves its brightening effect from natural, gentle ingredients without the use of harsh chemicals or bleaching agents.
Q. How does the Brightening Serum differ from typical skin lightening products?
A. Instead of using harsh chemicals, this serum uses natural plant-based ingredients to brighten and even out skin tone, making it a gentler and more holistic approach to skin brightening.
By using hashtag
#100percentpure or
#nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
Join our emails for clean beauty tips, early access and our best offers.
By signing up you agree to get marketing emails from 100% PURE. Unsubscribe anytime. Privacy Policy.
You're in
Free shipping is yours
Use this code at checkout on your first US order.
Check your inbox and tap Confirm to finish joining our emails.
Want text alerts too? Only our biggest offers and new drops.
By submitting this form, you consent to receive informational (e.g., order updates) and/or marketing texts (e.g., cart reminders) from 100% PURE including texts sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). Privacy Policy & Terms.
For All Skin Types
United States
