The Superfruit Collection

With a name like “superfruits”, you know these natural gems must have some superior skin powers! These antioxidant wonders make the perfect ingredients for skin care, which is why we’ve launched an all new collection of dry skin treatments made with nutrient-dense superfruits! Find out how superfruits benefit dry skin, how they work, and how they’re used in our newest skin care family.

They can be found at your local supermarket, and are prized for their super antioxidant powers. We’re talking about superfruits, of course – or fruit packed with antioxidants, nutrients, and vitamins. These fruits span most of the “berry” family and not only do they support bodily health, but they pack a powerful punch of boundless beauty benefits.

Blending superfruits into skin care products can help revitalize and feed your skin. The cocktail of super antioxidants, skin-repairing polyphenols, and skin-moisturizing flavonoids helps to hydrate and balance the skin. This is all especially crucial for dry skin types.

These anti-aging ingredients can also fight free radical damage and promote healthy collagen production. They may even help repair and tone uneven complexions, for smoother and more youthful-looking skin.

While you could easily spot superfruits in nearly every skin care or makeup product we make, let’s dive into just a few of our new faves for dry skin treatment. We’ll also guide you through the order of use for the collection.

100% PURE Super Fruit Facial Oil is a lightweight, silky oil. It can be used day or night to restore suppleness and hydration while mitigating the effects of environmental damage. Featuring a formula ideal for super dry skin types, this facial oil is infused with anti-pollution, free radical-fighting ingredients. It leaves skin feeling instantly soft, supple, and moisturized with a healthy glow.

Key Ingredients
Pomegranate Oil (combats signs of aging, moisturizes)
Goji Oil (brightens and tones, free radical defense)
Vitamin E (reparative, hydrating properties)
Acai Fruit Oil (antioxidant-rich, promotes skin elasticity)
Sea Buckthorn Oil (hydrates and moisturizes, promotes elasticity)

Key Features

• Fruits like acai (rich in vitamins E and C), mangosteen, and goji (rich in vitamins A and C) provide essential antioxidants for daily defense against premature signs of aging caused by environmental damage. These stressors include pollution, UV exposure, and free radicals.

• Cranberry, blueberry, pomegranate, prickly pear, raspberry, and seaberry round out this superfruit-packed formula for concentrated nourishment.

• Sea buckthorn (seaberry) promotes skin elasticity and radiance with natural stores of vitamin C and essential fatty acids like linoleic and a-linolenic. Sea buckthorn is also known for increasing hydration, reducing redness, and offering anti-inflammatory benefits to calm acne.

Skin Type
Ideal for super dry skin types, or those with skin that has been depleted by weather or daily environmental exposure. Considering the low comedogenic ratings of its ingredients, this formula should be suitable for any skin type.

Look & Feel
Light fruit-forward scent with floral base notes. The scent is naturally occurring due to the high concentration of fruits featured in the formula. Additional essential oils are featured for a gentle secondary scent, with a bonus of calming and anti-inflammatory properties. This oil has a pale golden color, and a light-medium body.

100% PURE Super Fruit Balm is a deliciously rich skin salve made with protective and nourishing superfruit oils. Featuring a formula ideal for restoring dry or lackluster skin, this face balm is infused with anti-pollution, free radical-fighting ingredients. This balm is designed to deeply moisturize the driest of skin, and can be used as an all-over treatment mask or to spot treat dry patches.

Key Ingredients
Avocado Oil (softens, moisturizes)
Shea Butter (relieves dry skin and itching)
Acai Oil (antioxidant-rich, promotes elasticity)
Goji Oil (nourishing, brightening)
Vitamin E (reparative, hydrating)

Key Features

• Fruits like antioxidant-rich acai, mangosteen, and nourishing goji provide essential antioxidants for daily defense against premature signs of aging caused by free radical damage and environmental stressors.

• Cranberry, blueberry, pomegranate, prickly pear, raspberry, and seaberry round out this superfruit-packed formula for concentrated nourishment.

• Sea buckthorn (seaberry) promotes skin elasticity and radiance with natural stores of vitamin C and essential fatty acids like linoleic and a-linolenic. Sea buckthorn is also known for increasing hydration and reducing redness. It also offers anti-inflammatory benefits to calm acne.

• Avocado oil, which contains a high amount of moisturizing vitamin E, potassium, and oleic acid, lends richness and deep moisture to this balm. Note: This oil has a comedogenic rating of 3. An alternative suited for oily or acne-prone skin would be the Superfruit Facial Oil.

• Shea Butter is a plant lipid that provides replenishing fatty acids and a rich texture. This ingredient is ideal for repairing dry skin, reinforcing a compromised lipid barrier, and relieving itchy or inflamed skin.

Skin Type
Ideal for super dry skin types, or those with skin that has been depleted by weather or daily environmental exposure.

Look & Feel
Light fruit-forward scent with floral base notes. The scent is naturally occurring due to the high concentration of fruits featured in the formula. Additional essential oils are featured for a gentle secondary scent, with a bonus of calming and anti-inflammatory properties. This balm has a pale yellow color (similar to beeswax) and a solid balm/salve texture that, when massaged into skin, melts clear on contact.

100% PURE Super Fruit Cream is a decadent moisturizer made with antioxidant-charged superfruit oils and extracts. It deeply nourishes severely dry or environmentally depleted skin. This cream Is deeply moisturizing and has hefty hydration abilities. That’s thanks to aloe juice, prickly pear, and sea buckthorn (seaberry). Your skin is left feeling instantly soft, supple, and moisturized.

Key Ingredients
Aloe Juice (soothes skin, deeply hydrates)
Goji Seed Oil (nourishing, brightening)
Prickly Pear Oil (hydrating, rich in antioxidants)
Acai Oil (antioxidant-rich, promotes elasticity)
Sea Buckthorn Oil (hydrates and moisturizes, promotes elasticity)

Key Features

• Superfruits like acai – rich in vitamins E and C – vitamin C-rich pomegranate, and goji – rich in vitamins A and C – provide essential antioxidants for daily defense against premature signs of aging caused by environmental stressors. These stressors include pollution, UV damage, and free radicals.

• Mangosteen is rich in vitamin C and xanthones: organic compounds shown to have high antioxidant activity.

• Olive oil mimics skin’s natural oils. It helps to replenish a depleted lipid barrier (common in dry skin types).

• Cranberry, blueberry, pomegranate, and raspberry round out this fruit-packed formula for concentrated nourishment.

• Sea buckthorn (seaberry) promotes skin elasticity and radiance with natural stores of vitamin C and essential fatty acids like linoleic and a-linolenic. Sea buckthorn is also known for increasing hydration and reducing redness (common in dry, weather-beaten skin). It’s also known for offering anti-inflammatory benefits to calm acne.

• Avocado oil, which contains a high amount of moisturizing vitamin E, potassium, and oleic acid, lends richness and deep moisture to this balm. Note: This oil has a comedogenic rating of 3. An alternative suited for oily or acne-prone skin would be the Superfruit Facial Oil.

• Benzyl Alcohol is included as a preservative. It’s considered one of the least-sensitizing preservatives. This organic alcohol can be sourced from certain fruits and teas. It can impart a light floral aroma when used in high amounts.

Skin Type
Ideal for super dry skin types, or those with skin that has been depleted by weather or daily environmental exposure.

Look & Feel
Light fruit-forward scent with floral base notes. The scent is naturally occurring due to the high concentration of fruits featured in the formula. Additional essential oils are featured for a gentle secondary scent, with a bonus of calming and anti-inflammatory properties. This is a rich, thick-bodied face cream that’s designed for moisturizing dry skin. It has a creamy white color and a creamy, whipped lotion texture.

Normal to dry skin types (AM):
Step 1: moisturizer
Step 2: facial oil
Step 3: spot treat extra dry areas with balm

Normal to dry/severely dry skin (PM): Step 1: moisturizer
Step 2: apply balm in a thick layer and use as sleeping mask

Whether you consume or incorporate superfruits into your daily skin care regimen – or hopefully both – these nutrient-dense fruits offer a wide range of benefits to your health and skin. Who could say “no” to something that enables the body to rebalance its natural energy and immune system, while reviving dry skin and giving it a healthy glow?