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With natural makeup from 100% PURE™, you’ll never compromise your skin’s health while accentuating your natural, gorgeous features. From our award-winning, vitamin-rich eye makeup to our stunning natural mascara and eyebrow makeup, our selection of cruelty-free fruit-dyed natural makeup is a healthier choice in clean and natural beauty.
What Makes Our Pigmented Eyeshadow Different?
Did you know that while more than 1,300 chemicals are banned from cosmetics in Europe, only 11 are banned in the United States? Yep, you read that right. When conventional beauty products use chemicals like formaldehyde, carbon black, benzalkonium chloride, and ethanolamine compounds (just to name a few), it not only leaves the wearer at risk for dry, irritated eyes and skin but possible serious long-term health conditions like organ system toxicity and even cancer. We’ll pass.
At 100% PURE™, we’re committed to providing our customers with naturally pigmented eyeshadow and beauty products that benefit your skin while accentuating your features. Made from ingredients like antioxidant-rich black and green teas, avocado, resveratrol, vitamin E, cocoa butter, and a variety of fruits for gorgeous color only mother nature can provide. Our nutrient-dense pigmented eyeshadow delivers a look that’s as beautiful as it is clean. What’s more, all of our natural makeup products are cruelty-free and ethically sourced.
Fruit Pigmented® Eyeshadow Products
Find the perfect pigmented eyeshadows and palettes in one place when you shop at 100% PURE™. Choose from a gorgeous selection of perfectly pressed eyeshadows from light vanille to dark cacao and every hue in between. Accentuate the eyes and cheeks with a face palette containing a highlighter, blush, and three eye shadows!
Your Clean Beauty Routine Starts Here
When you adopt a clean beauty routine, you’re not only giving your skin the non-toxic products it needs to thrive but minimizing the demand for cruel, unethical, and downright dangerous beauty products.
We carry absolutely everything you need for a clean beauty routine, including a natural skin care routine tool tailored to finding the perfect beauty products to fit your needs. Is dry, sensitive, or acne-prone skin an issue? We can help! Is it time to add anti-aging products to your beauty regimen? We can help with that, too! From our Fruit Pigmented® eyeshadow and makeup to the hair & body and skincare, 100% PURE™ is your one-stop shop for all things clean beauty.
SHOP 100% PURE™ TODAY FOR THE CLEAN BEAUTY PRODUCTS YOUR SKIN WILL THANK YOU FOR.
Pick shades that contrast with your eyes. Blue eyes pop with warm bronzes and coppers, green and hazel eyes with plums and berries, and brown eyes can wear almost anything. Fruit Pigmented® Rose Gold Palette is full of warm metallics for blue eyes. Fruit Pigmented® Berry Naked Palette has a deep charcoal-purple that makes green eyes stand out.
Each palette includes 3 eyeshadows, a blush, and a highlighter, colored from vitamin-rich fruit and vegetable pigments, not synthetic dyes. The Fruit Pigmented® Pretty Naked Palette is our original, with soft neutrals and shimmer. The Fruit Pigmented® Better Naked Palette adds rosy and taupe nudes with gilded metallics.
Use matte shades in the crease and outer corner for depth, and metallic or shimmer on the lid to catch the light. Mixing finishes makes eyes look bigger and brighter. Fruit Pigmented® Eye Shadow comes in matte, metallic, and shimmer shades with medium to full buildable opacity, so you can go subtle nude or full smoky eye.
Give it a base. Pat a thin layer of concealer over your lids and set it lightly before applying shadow, then build color in thin layers. Fruit Pigmented® 2nd Skin Concealer works well as a lid base because it's lightweight and blendable. Finish by lining with Creamy Long Last Liner to define the look.
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