Fruit Pigmented® 2nd Skin Concealer

$30
731 reviews
Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Shade 1

0

Shade 2

0

Shade 3

3

Shade 4

0

Shade 5

0

Shade 6

0

Shade 7

0

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    • For All Skin Types
    • Made in USA
    • Medium to Full Coverage
    • Satin Finish
    WHAT IT IS: Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Coverage

    Product Coverage: Medium to Full

    Finish

    Product Finish: Satin
    SIZE: 0.17 fl oz / 5 ml
    HOW TO USE: Use the applicator to sweep concealer directly onto skin, or back of hand. Buff with brush or pat gently into skin with ring finger.
  • COMPLETE LIST OF INGREDIENTS: Olea Europaea (Olive) Squalane, Pigmented extracts of Prunus Persica (Peach), Prunus Armeniaca (Apricot), Theobroma Cacao (Cocoa) Beans, Punica Granatum (Pomegranate), Rubus Idaeus Fruit (Raspberry), Prunus Serotina (Wild Cherry), Coffea arabica (coffee) Beans, Camellia sinensis (Micronized Black Tea) leaves, Oryza Sativa (Rice) Starch, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Rosmarinus Officinalis (Rosemary) Extract, Origanum Vulgare (Oregano) Extract, Thymus Vulgaris (Thyme) Extract, Hydrastis Canadensis (Goldenseal) Extract, Lavandula Angustifolia (Lavender) Extract, Calendula Officinalis (Calendula) Extract, Tocopherol (Vitamin E), Bamboo Silica, Curcuma Longa (Turmeric), Mica

    Natural ingredients may vary in color and consistency

    Ingredient Glossary

  • How do I choose the right shade for my skin tone?

    Select a shade that matches your foundation or is one shade lighter if you want to brighten and highlight.

    What makes a concealer buildable?

    Buildable concealers have a formula that allows for light application initially but can be layered for more coverage without appearing cakey or heavy.

    How does a satin finish look on the skin?

    A satin finish offers a subtle sheen, giving skin a natural-looking radiance without excessive shine or matte flatness.

    Can I use this concealer for contouring and highlighting?

    Absolutely! Choose shades darker than your skin tone for contouring and shades lighter for highlighting.

    Why are fruit pigments beneficial in makeup products?

    Fruit pigments are natural, full of antioxidants, and offer vibrant color without synthetic dyes, which can be harmful or irritating to the skin.

    What does the term "2nd Skin" imply in the concealer?

    The "2nd Skin" term implies that this concealer provides a finish so seamless and natural that it feels and looks like your very own skin.

BACKED BY NUMBERS
100%
  • The concealer had a naural finish.
  • The concealer was easy to blend and felt lightweight on my skin.
97%
  • The concealer did not accentuate my fine lines and wrinkles.
94%
  • The concealer lasted 6-8 hours.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.4 Based on 731 Reviews
5 ★
68% 
496
4 ★
18% 
134
3 ★
7% 
51
2 ★
4% 
32
1 ★
2% 
18
Customer Photos
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C
03/13/2024
Courtney SVG verified by SHOP
United States United States

Matches my skin and I love that I don’t have any irritation from the product!

H
03/11/2024
Hannah SVG verified by SHOP
United States United States

I have been switching over all my makeup to natural and finally got a shade that is close to my skin color in concealer! I love this concealer! It's as good as expensive concealers in my opinion and love that there's no bad ingredients in this! I can put this on my face with confidence knowing it's good for my skin now and in the long run. I got the shade 2 and I have light olive neutral toned skin. This really is light weight and build able I'd say although I use very little of it because I'm not trying to cover my skin completely but just brighten it up. I can see my freckles come through a little bit which I like but like I said you could build on it and put more if you'd want to cover it.

A 100% PURE Customer
KB
01/31/2024
Kaitlynn B.
United States United States

Great Concealer

I love this company. I haven't had a single purchase that did not have a great formula or function. The concealer is not a heavy duty thick one, but it is buildable and covers quite a bit with one swipe for a natural look. Not cakey. I would say its a liquid cream to matte finish. I live in dry CO so I would definitely always apply on skin that has been moisturized (but I have used it on bare-just-clean face and its still nice)

G
01/26/2024
Grace
United States United States

Everyday use

Neeeed this back in stock it’s the best concealer ever.

M
12/08/2023
Melissa SVG verified by SHOP
United States United States

The concealer does not cover that well. I have even tried putting on more than one layer and it does not make a difference.